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Transformasi Digital Heineken: Strategi Heineken Menghadapi Tantangan Pasar Global: Transformasi Digital Heineken: Strategi Heineken Menghadapi Tantangan Pasar Global Felicia; Stephanie; Soetam Rizky Wicaksono
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1932

Abstract

This document analyzes Heineken's strategic position in the global market through PEST and SWOT approaches. The PEST analysis identifies the political, economic, social, and technological factors affecting Heineken's operations, showing that political and regulatory stability supports business expansion, even though economic challenges such as inflation can disrupt consumer purchasing power. From a social perspective, consumer preferences for healthy and environmentally friendly products and technological advances forced Heineken to adapt. The SWOT analysis highlights Heineken's strengths, including its global brand reputation and commitment to sustainability, as well as weaknesses related to high operating costs. Growth opportunities lie in the development of new products and digital technologies, while threats come from stiff competition. In conclusion, to maintain its position in the market, Heineken must continue to keep up with the development of digital transformation and innovate, as well as adjust marketing strategies according to changing consumer needs.  
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Felicia; Nagjudin; Yuliana; Hutabarat, Fauzi Akbar Maulana
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1045

Abstract

The aim of this research is to determine the effect of service quality on customer loyalty at PT Cahaya Tiga Samudera, Medan. The author uses associative quantitative research methods. Associative research is a research method that asks questions between 2 or more variables. Service quality is a consumer's evaluation of the suitability between the level of service received and the expectations they have. The data collection technique used by the author in this research was a questionnaire. The sample used was 37 customers of PT Cahaya Tiga Samudera, Medan. The research instrument used was validity and reliability testing. The data analysis technique used is simple linear regression. Based on calculations carried out by the author using the SPSS program application, it turns out that the results of the correlation between service quality and customer loyalty are obtained, which gives an indication that the service quality variable and customer loyalty have a positive and strong relationship. From the R square results, it is found that service quality has an influence on customer loyalty, while the rest is influenced by other factors.
Analisis Politik Hukum Pertanahan Terhadap Perlindungan Data Sertifikat Elektronik Wirawan, Angeline; Melieyani Susanto; Melisa Pranata; Vanesa Yustira; Presilia Tangriawan; Audry Natalia S; Felicia
JURNAL MINUTA Vol. 7 No. 2 (2025): September 2025
Publisher : Magister Kenotariatan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/minuta.v7i2.7052

Abstract

Technological advancements and digital breakthroughs have prompted the Ministry of Agrarian Affairs and Spatial Planning, in collaboration with the National Land Agency, to modernize land administration by implementing electronic land registration through digital certificates. In 2021, the introduction of Electronic Land Certificates (STE) began with the release of Regulation Number 1 of 2021 by the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency. This regulation was subsequently replaced and updated with Regulation Number 3 of 2023, focusing on the issuance of digital documents within land registration processes. Despite its benefits, this innovation has introduced new challenges, particularly in addressing the risks associated with cybercrime. One significant threat is the potential loss of an electronic certificate due to hacking. To address these concerns, both vertical and horizontal legal protection is necessary. The minister must ensure that comprehensive legal safeguards are in place, protecting against government interference as well as threats from individuals or other groups in relation to the security of electronic certificates. The research question raised in this paper is whether there is an adequate legal framework regulating the protection system of electronic certificate data stored in electronic vaults. The purpose of this paper is to analyze the political law of land administration regarding electronic certificates and to examine the legal protection of data stored in electronic vaults. This study concludes that the validity and security of electronic land certificates require comprehensive safeguards, including encryption mechanisms and the role of the National Cyber and Crypto Agency (BSSN), to prevent risks of digital loss or manipulation.
Transformasi Digital Heineken: Strategi Heineken Menghadapi Tantangan Pasar Global: Transformasi Digital Heineken: Strategi Heineken Menghadapi Tantangan Pasar Global Felicia; Stephanie; Soetam Rizky Wicaksono
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1932

Abstract

This document analyzes Heineken's strategic position in the global market through PEST and SWOT approaches. The PEST analysis identifies the political, economic, social, and technological factors affecting Heineken's operations, showing that political and regulatory stability supports business expansion, even though economic challenges such as inflation can disrupt consumer purchasing power. From a social perspective, consumer preferences for healthy and environmentally friendly products and technological advances forced Heineken to adapt. The SWOT analysis highlights Heineken's strengths, including its global brand reputation and commitment to sustainability, as well as weaknesses related to high operating costs. Growth opportunities lie in the development of new products and digital technologies, while threats come from stiff competition. In conclusion, to maintain its position in the market, Heineken must continue to keep up with the development of digital transformation and innovate, as well as adjust marketing strategies according to changing consumer needs.  
Identifikasi dan Manajemen pada Nyeri Sentral Paska Stroke Felicia; Jaya, Michael
Bahasa Indonesia Vol 22 No 1 (2023): Damianus Journal of Medicine
Publisher : Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/djm.v22i1.3943

Abstract

Pendahuluan: Nyeri sentral pascastroke (NSPS) merupakan nyeri neuropatik sentral yang timbul setelah terjadinya stroke. Kondisi ini ditemukan pada 1-12% dari penderita stroke dan umumnya terjadi dalam 6 bulan pertama setelah terjadinya stroke. Nyeri yang ditimbulkan pada NSPS dapat mengakibatkan penurunan kualitas hidup, menghambat proses rehabilitasi, serta menimbulkan keterbatasan aktivitas dan interaksi sosial. Tujuan: Sebagai bahan pembelajaran yang membahas mengenai diagnosis, manifestasi klinis, patofisiologi hingga tatalaksana dari NSPS. Metode: Penulisan artikel ini menggunakan metode tinjauan naratif sebagai bagian dari studi literatur. Diskusi: Pasien dengan NSPS datang dengan gejala sensoris yang bervariasi mulai dari sensasi terbakar, tertikam, hingga tersengat listrik. Adanya alodinia, disestesia dan hiperalgesia merupakan manifestasi tersering yang ditemukan pada penderita NSPS. Patofisiologi dari NSPS masih belum diketahui secara pasti, namun dikatakan adanya disinhibisi, sensitisasi sentral dan kerusakan pada jalur spinotalamikus dan talamus turut berperan dalam NSPS. Pendekatan tatalaksana pada NSPS dapat berupa terapi farmakologis maupun non farmakologis. Golongan antikonvulsan seperti gabapentin dan pregabalin, serta antidepresan seperti amitriptilin saat ini masih direkomendasikan sebagai terapi lini pertama. Sedangkan pada kasus NSPS yang refrakter, dapat digunakan terapi non farmakologis seperti deep brain stimulation dan motor cortex stimulation (MCS). Peripheral nerve block dalam beberapa laporan kasus juga memperlihatkan hasil yang menjanjikan, namun hal ini perlu ditelusuri lebih lanjut. Kata Kunci: nyeri neuropatik, nyeri sentral, nyeri sentral pascastroke, stroke.
Co-Authors Alfredo, Kevien Ariansyah, Nova Audry Natalia S Ayuni HG, Afifah Djuhardi, Lidia Djunaidi, Sherdian Fauzi Akbar Maulana Hutabarat Hanafiah, Olivia Afriyanti Hartati, Ery Iriani R. Dewi, Fransisca Johannes Karisha Christie Kelly, Angel Melieyani Susanto Melisa Pranata Michael Jaya, Michael Nagjudin Novendawati Wahyu Sitasari Presilia Tangriawan Riza, Ahyar Rizka Indri Arfianti Rusdy, Hendry Safitri Soetam Rizky Wicaksono Sri Tiatri Stephanie Trifonia Vanesa Yustira Wirawan, Angeline Yuliana Yuliana