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All Journal Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Jurnal Puan Indonesia Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of International Conference Proceedings Jurnal Penginderaan Jauh dan Pengolahan Data Citra Digital
Utari, Dian
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PENGARUH BRAND, KEMASAN, DAN KETERSEDIAAN BARANG TERHADAP MINAT BELI PADA COSMETIC Y.O.U DI EVORA PASARAYA BANDUNG Octavia, Desi; Utari, Dian; Aktarina, Destia; Porwani, Sri
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 10 No 1 (2025): Jurnal JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v10i1.221

Abstract

Secara umum, minat beli adalah kecenderungan konsumen untuk membeli suatu merek atau mengambil tindakan yang berhubungan dengan pembelian yang diukur dengan tingkat kemungkinan konsumen melakukan pembelian. Tujuan penelitian ini untuk mengetahui pengaruh Brand, Kemasan, dan Ketersediaan Barang secara parsial dan simultan terhadap Minat beli pada Cosmetic Y.O.U di Evora Pasaraya Bandung. Sampel pada penelitian ini adalah 50 sampel pada Cosmetic Y.O.U di Evora Pasaraya Bandung yang beralamat jalan T.P Rustam Effendi 17 Ilir kota Palembang, Sumatera Selatan. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan teknik incidental (accidental). Penelitian ini menggunakan metode Kuantitatif dengan metode analisis data yang digunakan yaitu metode Deskriptif dan Verifikatif. Berdasarkan hasil pengujian didapat, Kesimpulan bahwa secara parsial variabel Brand, Kemasan, dan Ketersediaan Barang memiliki Pengaruh terhadap Minat beli. Secara Simultan didapat kesimpulan bahwa variabel bebas (Brand, Kemasan, dan Ketersediaan Barang) secara bersama-sama berpengaruh terhadap variabel terikat (Minat beli) pada Cosmetic Y.O.U di Evora Pasaraya Bandung.
PENGARUH DISTRIBUSI SPASIAL SAMPEL PEMODELAN TERHADAP AKURASI ESTIMASI LEAF AREA INDEX (LAI) MANGROVE Kamal, Muhammad; Kanekaputra, Tito; Hermayani, Rima; Utari, Dian
Jurnal Penginderaan Jauh dan Pengolahan Data Citra Digital Vol. 16 No. 2 (2019)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30536/inderaja.v16i2.3357

Abstract

Leaf Area Index (LAI) has an important role in defining the health of mangrove forest. Remote sensing images able to estimate mangrove LAI, especially through semi-empirical approach. This approach needs appropriate selection of sample location and value distribution for both modelling and accuracy assessment purposes. However, both aspects are often neglected when selecting the sample for modelling. This research aims to explor and analyze the LAI field sample collected to answer (1) if the spatial and (2) value distribution of modelling samples affect the accuracy of mangrove LAI estimation. The method used was by developing regression models between Soil-Adjusted Vegetation Index (SAVI) pixel values derived from ALOS AVNIR-2 image (10m) and field LAI measurement using LICOR LAI-2200. The modelling samples were selected randomly and purposively through three simulations based on spatial distribution and value range of the samples. The accuracy of the estimation was assessed using 1:1 relationship plots and Standard Error of Estimate (SEE). The research results show that the accuracy of LAI estimation is dependent to the spatial distribution and the range value of the modelling samples. High estimation accuracy achieved when the sample location for modelling is evenly distributed and covers the range of the field sample values.
Co-Authors Ahmad MAULANA Aktarina, Destia Amerta, Muhammad Rovi Aprilia, Ririn Ari Saputra, Ari Carolina, Debi Chandra, Adi Faitullah, Faitullah Gilang Ramadhan Hendrayani, Iin Hermayani, Rima Kanekaputra, Tito Kusmita, Kusmita Masitoh, Gustina melati, ajeng putri Miftahul Jannah Muhammad Kamal Nursyamsi Nursyamsi Octavia, Desi Pratiwi, Intan Pratiwi, Nurul Mardiyyah Prima, Annisa Belva Ragil Surya, Prakasa ratih ratih Raupu, Sumardin Rosalia Lahdau, Ingge Sembiring, Rinawati Siringgoringgo, Gokmanto Sri Porwani St. Marwiyah, St. Susetyo, Didik Tatalisa Rianda, Allya