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Nicholas, Nicholas
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : MDP Student Conference

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Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Sepatu Bata Palembang Nicholas, Nicholas; Elizabeth, Sri Megawati
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7386

Abstract

The aim of this research is To partially and simultaneously analyze the influence of promotion and price on consumer purchasing decisions at the Bata Shoes Store in Palembang. The method used for data collection was by distributing questionnaires with a Likert scale, with a total of 373 respondents. The type of research used is descriptive. The sampling technique uses nonprobability sampling using a purposive sampling method with the help of SPSS 23 software, for Windows. The results of this research show that the partial test (t-test) of the promotion variables and price have a positive and significant effect on purchasing decisions. Simultaneous Test proves that the independent variables are promotion and price have an effect on the dependent variable, namely purchasing decisions.
Co-Authors Anjang Nugroho, Anjang Antonio, Jason Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Calvin Calvin Candra candra Centrico, Centrico Chandra, Kelvin William Christina Christina Drice, Eric Ekadjaja, Margarita Elizabeth, Sri Megawati Fransisca, Violin Fransiska Soejono Hakim, Cristine Mulia Hartati, Ery Irawan, Anthony Joscelin, Joscelin Kusmawati, Kusmawati Larissa, Jesslyn Lee, Jenny Leo, Leo Liu, Lisa Carline M Ezar Al Rivan Marpaung, Rumintar J.H Putra Darmansius, Albertus Dwi Andhika Putra, Edy Yulianto Qadri, Rizni Aulia Sakana, Fayat Sasongko, Randie Stelyven, Stelyven Susanti, Oktris Sutojo, Albert Sutomo, Rudi Tang, Jeffen Tanuwijaya, Netanya Deecy Thimothy, Thimothy Wijaya, Andreas Yang, Jenny Yani, Pitri Yuki, Narumi Yuliana Yuliana