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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Keuangan dan Perbankan Kinerja Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Business and Finance Journal Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Review of Management and Entrepreneurship Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen dan Bisnis BIP'S : Jurnal Bisnis Perspektif Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal of Business Management and Economic Development International Journal of Review Management Business and Entrepreneurship International Research Journal of Business Studies Jurnal Manajemen Pendidikan Islam
Christian Herdinata
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Impact of Intra-Organizational Environmental Characteristics on Entrepreneurial Marketing Intensity and Performance in the Family Business Aqwila, Daniella Claudia; Herdinata, Christian; Dewi, Liliana
Journal of Business Management and Economic Development Том 4 № 01 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i01.2346

Abstract

Family businesses constitute a dominant force in emerging economies, yet many struggle to sustain competitiveness due to limitations in adaptive marketing capabilities and internal organizational alignment. While entrepreneurial marketing (EM) has been widely recognized as a strategic response to dynamic and uncertain environments, empirical understanding of how intra-organizational factors shape its intensity and outcomes, particularly within family firms, remains limited. Addressing this gap, this study develops and empirically tests a model linking intra-organizational environmental characteristics to entrepreneurial marketing intensity (EMI), and subsequently to organizational performance and competitive advantage in family businesses. Drawing on a quantitative research design, data were collected from 231 Indonesian family firms operating for at least three years and affiliated with the Ciputra University Family Business community. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), this study examines the effects of cooperative competency, governance and administrative mechanisms, institutional support, planning flexibility, planning horizon, and locus of planning on EMI. The results reveal that cooperative competency, deep locus of planning, governance and administrative mechanisms, and institutional support exert strong and significant positive effects on EMI. In contrast, planning flexibility and planning horizon do not significantly enhance EMI, suggesting that excessive emphasis on flexibility or long-term planning may constrain entrepreneurial responsiveness in family firms. Furthermore, EMI demonstrates a robust and positive impact on both organizational performance and competitive advantage. This study advances the entrepreneurial marketing literature by offering a nuanced, context-specific explanation of how internal organizational conditions enable or inhibit marketing-driven entrepreneurship in family businesses. The findings challenge conventional assumptions regarding planning flexibility and extend EM theory beyond its traditional focus on SMEs by emphasizing the unique structural and cultural dynamics of family firms. Practically, the study provides actionable insights for family business leaders to strengthen internal coordination, governance, and institutional alignment in order to leverage EMI as a strategic driver of sustained performance and competitive positioning in volatile markets.
Co-Authors Adella Novita Candra Afandi, Eka Prasetia Ahmad Junaedi Angela Grace Santosa Angelica Satryo Annabella Claudia Kurniadi Annabella Claudia Kurniadi Aqwila, Daniella Claudia Ardiana Kurniasari Aria Ganna Henryanto Arviana, Vanessa Princessa Auditia Setiobudi Audrey Amadea Bramantyo, Paskalis Dio Burhan Bungin Christanty, Nanda Rika Christina Whidya Utami Cliff Kohardinata David Sukardi Kodrat Devi Rahnjen Wijayadne Eduardus Tandelilin Eric Harianto Erni Saputri Halim Erwin Setiawan Esfandiani Widyakin Farren Ardina Fitra Muhammad Fauzi Fitriani, Reni Fransisca Desiana Pranatasari Gabriel Aprilia Gani, Ervina Abdul Gavrila Evania Prambudi Gunawan, Novita Cicilia Hana Chyntia Harijanto, Griffin Septian Hermeindito Inke Rentandatu Joko, Fx Agus Kevin kevin Krismi Budi Sienatra Kusuma, Meidiahna Liestya Padmawidjaja Liliana Dewi Linda Setyawati Mutiara Pertiwi Ningsih Pribadi, Putri Nusabika, Awdiqit Dwi Olasode, Tikristini Putri, Ayu Novianti Kresna Radiany, Ade Asria Rama Septriduta Surya Negara Rendy Soewitoardjo Retika, Steward Robert Gain Santosa, Angela Grace Sembiring, Murpin Sonata Christian Sudirman, Maya Paramitha Dewanty Susanto, Veronica Puspitasari Thomas Stefanus Kaihatu Tommy Christian Efrata Tri Cahyono Trianggoro Wiradinata Wiliam Santoso Yuli Kartika Dewi