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The Influence Of Entrepreneurial Spirit and Creativity On The Success Of Garutan Batik Business In District Wahyudin, Billy Reza; Mubarok, Teten Mohamad Sapril; Lindayani, Lindayani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.946

Abstract

This study aims to investigate the influence of entrepreneurial spirit and creativity on the success of Garutan batik business in Garut Regency. The research method used is a quantitative approach with a non-experimental type. The participants of this study were business owners of the Garutan batik industry in Garut Regency, with a population of 34 units. The sampling technique used was Non Probability Sampling with Exhaustive Sampling type. The results showed that entrepreneurial spirit and creativity had a positive effect of 34.6% on the success of the Garutan batik industry business. The entrepreneurial spirit makes a greater contribution than creativity to business success. The results showed that the entrepreneurial spirit had a significant effect on the success of the Garutan batik business with an effect of 34.6%. Meanwhile, creativity has no effect on the success of Garutan batik business. The implication of this study is that the combination of a strong entrepreneurial spirit and skillful creativity can help in achieving a higher level of business success. The results of this study are expected to provide a deeper understanding of the factors that influence business success in batik businesses, especially in Garut Regency. The findings of this study are expected to serve as a reference for other industries in the craft subsector to improve their business success. In addition, this research can also provide benefits for the development of entrepreneurship science, both in academic and practical contexts and it is hoped that the results of this study can enrich the literature and become a foundation for further research in the field of entrepreneurship and creativity.
Social Entrepreneurship and its Impact on Sustainable Development Goals (SDGs) Lindayani, Lindayani; Soni, Muhamad; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.971

Abstract

The challenges in implementing social entrepreneurship cannot be ignored. One significant barrier is the lack of understanding of the synergies and trade-offs between the various SDGs. Social and cultural barriers that can hinder the success of women entrepreneurs, especially in areas with strict traditional norms. The purpose of this study is to analyze the role of social entrepreneurship and its impact on sustainable development as an effort to explore opportunities to produce goods and services. The research method used is a case study is an approach commonly used in various disciplines, especially in the social and business fields, data collection techniques using in-depth interviews and observations that allow researchers to gain a more introspective and individual perspective, data analysis with triangulation includes observation, interviews and documentation studies. The results of this data analysis are that social entrepreneurship can have an impact on sustainable development with efforts to explore various social communities in improving skills in business but still have an impact in helping to create transparency and encourage community participation in sustainable development.
Health Education at SDN 2 Sinarjaya Garut, in The Context of Introducing The Concept of Balanced Nutrition Lubis, Novriyanti; Lindayani, Lindayani; Hidayat, Syaiful; Putri, Regina; budiman, Virly oktaviani; Santi, Rahmania; lisiawan, Bulan esaura; Patmawati7, Pipit; Fauzi, Rifki
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 01 (2024): Indonesian Journal of Community Empowerment (February)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v5i1.927

Abstract

The extension activity was located at SD Negeri 2 Sirnajaya Garut with the theme "Optimizing Balanced Nutrition", carried out through collaboration by the Garut University Pharmacy PKM team and Padjadjaran University Pharmacy. Fulfilling balanced nutrition can be done by consuming food every day which must contain various nutrients in the type and amount according to needs. Other considerations needed are food variety, clean lifestyle, physical activity, and weight monitoring. This activity aims to increase children's understanding of the importance of balanced nutrition in supporting physical and cognitive growth. This activity involved grade 5 and 6 students with 43% male students and 57% female students. This activity includes pretest, posttest, providing educational material delivered through presentations, educational videos and distributing flyers as well as holding a question and answer session. Based on the data obtained, this counseling succeeded in increasing students' understanding from 67% to 78%, and students became aware of implementing a healthy lifestyle in order to obtain balanced nutrition.
Improving MSME HR Competence through Performance Management Training and Effective Recruitment Dahlena, Alni; Soni, Mohammad; Lindayani, Lindayani; Hamdani, Nizar Alam; Safari, Shabina Meisya Andriani; Annisa, Nayila Sifa Nurul
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i1.1069

Abstract

Effective performance management and recruitment training are urgently needed for MSMEs. Effective human resource management is crucial for building a strong work team and supporting business sustainability. The integration of performance management and recruitment training is rarely examined as a single program. The training is implemented through interactive lectures, case studies, discussions, simulations, and evaluations. This training employs a participatory and applied approach, prioritizing the active involvement of MSME participants throughout the entire process. The results of the performance management training demonstrate that MSMEs need to develop the skills to develop key performance indicators (KPIs), regularly monitor and evaluate employee performance, and provide constructive feedback. The recruitment process is also a weak point for many MSMEs. Therefore, a sustainable strategy for strengthening MSME human resource capacity, oriented toward increasing productivity, operational efficiency, and business competitiveness amidst increasingly competitive economic challenges, is essential.
Business Communication Ethics Training for MSMEs in Garut Regency Lindayani, Lindayani; Setiawan, Rahyuniati; Sa’adah, Imas; Maolani, Rivaldy
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i1.1070

Abstract

Lack of training and coaching in this area is a major contributing factor. In today's digital era, MSMEs are required to maintain effective communication not only in person but also through digital platforms such as social media and e-commerce. The training method used in this activity is an educational-participatory approach that positions MSMEs as active participants in the training process, not merely recipients of material. The results of this activity indicate that after the training, there were significant changes in the way participants communicate with customers and business partners. Some participants began to demonstrate a more empathetic, polite, and open attitude when handling consumer complaints. This training provides a foundation for MSMEs in Garut Regency to build reputations and customer loyalty through ethical communication. Therefore, the interactive and experience-based training program significantly supports the learning process for participants with diverse educational backgrounds and business experience.
UNIVERSITY GARUT and UIN BANDUNG COMMUNITY SERVICE TEAMS COLLABORATE to RAISE STUDENTS' AWARENESS of CHOOSING HEALTHY SNACKS WISELY Lubis, Novriyanti; Wahyuningsih, Wahyuningsih; Belfa, Muhammad; Chandra, Mahesa Prana; Lindayani, Lindayani; Handayani, Niknik; Aulia, Naila Azqiatul; Anam, Khairul
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i3.1085

Abstract

Snacking at school is a common practice among students. The availability of snacks in the school environment cannot guarantee that all snacks are healthy. This outreach activity was conducted to increase the knowledge and awareness of students at SDN 1 Kadungora, encouraging them to be wiser in choosing the snacks they consume. Data collection methods included a pre-test and post-test. The material was delivered in the form of a lecture accompanied by PowerPoint slides and printed brochures. The outreach results showed an increase in the percentage of students' understanding of the definition of healthy snacks before the outreach: 82.4% before the outreach and 92.8% after the outreach. For healthy drinks, there was a 10.4% increase in knowledge, and 100% of students understood examples of healthy drinks. This indicates that the outreach activity was successful in educating students.
Enhancing Dodol Micro, Small, And Medium Enterprises (MSMEs) Performance In Garut District: The Impact Of Entrepreneurial Orientation Lindayani, Lindayani; Solihat, Asri; Rahmawati, Rena
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.681

Abstract

Micro, small, and medium enterprises significantly influence economic growth and development. The findings of this study indicate that innovation, risk-taking, and proactiveness are crucial dimensions of entrepreneurial orientation that positively impact the performance of MSMEs in the Garut Regency. The primary objective of this research is to assess the influence of entrepreneurial orientation on the performance of Dodol micro, small, and medium enterprises (MSMEs) in the Garut Regency, focusing specifically on entrepreneurs engaged in Dodol businesses. Conducted as quantitative research with a descriptive approach, the study involves a population of Dodol business actors in the Garut Regency. A sample of 81 respondents was selected through simple random sampling techniques and analyzed with SPSS statistics 21. The research employs various analytical tools, including simple linear regression, instrument testing, classical assumption testing, and hypothesis testing. The research reveals that the entrepreneurial orientation variable has a substantial influence of 44.6% on the performance of MSMEs. In conclusion, this study underscores the critical importance of enhancing the performance of MSMEs, emphasizing the necessity of understanding the entrepreneurial orientation of a company as integral to achieving this goal.
The Influence of E-Marketing on MSME Business Performance in the Culinary Sector and Impact on Customer Loyalty Post the Covid-19 Pandemic in Garut Regency Hamdani, Nizar Alam; Lindayani, Lindayani; Lestari, Citra Dewi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.683

Abstract

This research aims to analyze the influence of e-marketing on the business performance of Micro, Small and Medium Enterprises (MSMEs) in the culinary sector and its impact on customer loyalty after the COVID-19 pandemic. This type of research is quantitative research with a descriptive approach. The sample used in this research was 100 MSME entrepreneurs in the culinary sector in Garut Regency. Using the Structural Equation Modeling (SEM) method with the help of SmartPLS was used to analyze data from respondents consisting of culinary MSME owners in certain areas. Data obtained through questionnaires are processed and analyzed to test the validity and reliability of the construct, as well as test the proposed hypothesis. The aim of this research is to examine the influence of e-marketing on business performance and its impact on customer loyalty. This research is intended to determine the influence of e-marketing on business performance and the influence of e-marketing on customer loyalty using research that has been conducted previously. The analysis used in this research is the outer model test, inner model test and hypothesis test. The results of this research state that the e-marketing variable has an influence on business performance of 68.8%, which shows that the influence exerted is strong enough to be statistically significant. Then there is the e-marketing variable which has an influence of 68.9% on the customer loyalty variable, which means that the influence exerted is strong enough to be statistically significant. These three variables have a positive influence and are considered capable of influencing e-marketing.
Examining The Effects Of Service Quality And Brand Image On Customer Loyalty: A Study Through The Lens Of Customer Satisfaction Lindayani, Lindayani; Napia, Raisa Nai
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 3 (2023): Vol 5 No 3 (2023): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i3.692

Abstract

This study aims to investigate the impact of service quality and brand image on customer loyalty mediated by customer satisfaction. The research incorporates both direct and indirect effects, considering various independent and dependent variables. The targeted population comprises customers who consistently repurchase Haus products. A purposive sampling approach was employed, resulting in a sample size of 96 respondents who received questionnaires. The collected data underwent analysis using SPSS software for validity and reliability testing. Subsequently, SmartPLS software was utilized for further data analysis. The primary objectives of this research are to ascertain the influence of service quality on customer satisfaction, the impact of brand image on customer satisfaction, the relationship between customer satisfaction and customer loyalty, the effect of service quality on customer loyalty mediated by customer satisfaction, and finally, the influence of brand image on customer loyalty mediated by customer satisfaction. The findings reveal that service quality significantly impacts customer satisfaction by 20.3%, while brand image exerts a substantial influence at 75.1%. Moreover, customer satisfaction is a significant driver of customer loyalty, accounting for 89.7%. The study also identifies a notable impact of service quality on customer loyalty through customer satisfaction (18.2%), and brand image similarly affects customer loyalty through customer satisfaction by 67.3%.
PENINGKATAN LITERASI KOSMETIK AMAN DAN LEGAL MELALUI EDUKASI PEMILIHAN SKINCARE DI MARKETPLACE Lindayani, Lindayani; Jalalkamis, Fazilahwati Binti; Permana, Intan; Ahmad, Sovia Mauluddi; Meilani, Tiwi; Pitriani, Karina
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.37196

Abstract

Abstrak: Kurangnya pemahaman masyarakat mengenai kosmetik yang sudah memiliki izin edar resmi, dan bagaimana cara membeli skincare yang aman di marketplace, serta meningkatnya penyebaran produk skincare ilegal di pasaran menjadi alasan utama untuk diselenggarakan kegiaan PKM di desa Parakan yang ada di Kabupaten Garut. Tujuan utama dari kegiatan ini adalah untuk meningkatkan pengetahuan dan kesadaran 21 orang kader PKK tentang pentingnya menjaga kesehatan kulit serta kemampuan dalam memilih produk perawatan kulit yang aman saat berbelanja, khususnya melalui situs e-commerc. Kegiatan ini dilakukan bekerjasama antara Universitas Garut, STIKES Karsa Husada, dan Universiti Pendidikan Sultan Idris (UPSI) Malaysia dengan pendekatan yang edukatif dan partisipatif. Metode yang digunakan meliputi penyampaian informasi melalui presentasi, diskusi interaktif, dan adanya pre dan post test sebanyak 4 pertanyaan. Hasil awal dari analisis kondisi kulit peserta menunjukkan adanya masalah utama berupa flek di wajah, diikuti dengan tanda-tanda penuaan dini seperti kerutan dan kantung mata. Hasil pre dan post test menunjukkan adanya peningkatan pengetahuan warga dari 80,97% menjadi 100%. Selama kegiatan, anggota PKK menunjukkan partisipasi aktif dan minat tinggi terhadap materi, terutama dalam hal identifikasi produk skincare yang legal, risiko penggunaan produk ilegal, serta pemilihan produk perawatan kulit yang sesuai dengan kebutuhan individu. Kegiatan ini memberikan dampak positif terhadap peningkatan pemahaman peserta mengenai produk kosmetik yang aman, sehat, dan halal. Abstract: The lack of public understanding regarding cosmetics that already have official distribution permits, and how to buy safe skincare in the marketplace, as well as the increasing distribution of illegal skincare products in the market are the main reasons for holding PKM activities in Parakan village in Garut Regency. The main objective of this activity is to increase the knowledge and awareness of 21 persons PKK cadres about the importance of maintaining healthy skin and the ability to choose safe skincare products when shopping, especially through e-commerce sites. This activity was carried out in collaboration between the University of Garut, STIKES Karsa Husada, and Sultan Idris Education University (UPSI) Malaysia with an educational and participatory approach. The methods used included delivering information through presentations, interactive discussions, and pre- and post-tests. Initial results from the analysis of participants' skin conditions showed that the main problem was spots on the face, followed by signs of premature aging such as wrinkles and eye bags. The results of the pre- and post-tests with 4 questions showed an increase in community knowledge from 80.97% to 100%. During the activity, PKK members demonstrated active participation and a high level of interest in the material, particularly regarding identifying legal skincare products, the risks of using illegal products, and selecting skincare products that suit individual needs. This activity had a positive impact on increasing participants' understanding of safe, healthy, and halal cosmetic products.