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Implementation of Healthy Lifestyle Through Rhythmic Gymnastics for Village Communities Wardhani, Rio; Iskandar; Yane, Stephani; Effendi, Awang Roni; Rustanto, Heri; Supriadi, Idris
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i2.3684

Abstract

The purpose of community service activities is to provide the village community with guidance on maintaining bodily health by adopting a healthy lifestyle through rhythmic gymnastics. Based on data from the Directorate General of Public Health of the Ministry of Health of the Republic of Indonesia in 2022, the percentage of districts/cities promoting a healthy living movement in West Kalimantan province was 28.6%. This means that the figure has not yet reached the target of the community movement plan set at 40%. The methods provided include: (1) survey stages with partners, (2) coordination with the Village Chief and local tribal leaders, (3) implementation of healthy gymnastics socialization, (4) documentation and publication. The results of the community service (PKM) implementation are considered good and responsive, as conveyed by the PKM team that the enthusiasm of the villagers participating in the socialization of a healthy lifestyle through rhythmic gymnastics for the village community is high among both young and old age groups
Analisis Kampanye Sosial Gempur Rokok Ilegal Bea Cukai Periode Tahun 2022 – 2023 Supriadi, Idris; Hamad, Ibnu; Sari, Yunita
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6000

Abstract

This research analyzes the strategic communication design and implementation of the "Gempur Rokok Ilegal" campaign conducted by the Directorate General of Customs and Excise during 2022–2023, as well as evaluating public awareness levels toward the campaign. The study employed a concurrent mixed methods approach with a constructivist paradigm, integrating the SOSTAC model and McQuail Windahl’s communication framework for qualitative analysis through case studies and in-depth interviews with campaign officials, while the quantitative analysis utilized an online survey of 1,000 validated respondents. Findings reveal the campaign demonstrates a strategic evolution from passive communication to participatory communication that integrates repressive and persuasive approaches. Multi-platform implementation with a dominance of social media achieved high effectiveness scores across three dimensions: affective (4.58), conative (4.55), and cognitive (4.53) on a 5.0 scale, indicating success in building emotional awareness, positive behavioral intentions, and factual understanding regarding illegal cigarettes. Instagram and TikTok effectively reached 66.1% of respondents with optimal exposure frequency, while content integration through news media and institutional accounts created dual credibility that strengthened message legitimacy.