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All Journal Jurnal Siasat Bisnis JURNAL MUTIARA AKUNTANSI Majalah Ilmiah Warta Dharmawangsa Community Development Journal: Jurnal Pengabdian Masyarakat JPM: JURNAL PENGABDIAN MASYARAKAT Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa JRMB (JURNAL RISET MANAJEMEN & BISNIS) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Finance and Business Digital (JFBD) Regress: Journal of Economics & Management Journal of Innovative and Creativity JURNAL SAUDAGAR INDONESIA
Yusrita, Yusrita
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Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Pelatihan dan Pengembangan Sumber Daya Manusia (SDM) terhadap Kinerja Pegawai PT Perkebunan Nusantara II Kebun Patumbak Firmansyah, Ridho; Yusrita, Yusrita; Nasution, Ismail
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 2 (2024): NOVEMBER
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i2.11086

Abstract

The formulation of the problem in this study is whether there is an influence of training and human resource development on employee performance, both partially and simultaneously. The purpose of this study is to determine the influence of training and human resource development on employee performance, both partially and simultaneously. The population of this study was 34 people and the sample in this study was 34 people using saturated sampling. The data source for this study uses primary data, namely sources recorded directly by researchers through questionnaires and interviews regarding problems related to training and human resource development on employee performance. The data analysis technique used is multiple linear regression. The results of the study indicate that training has a positive and significant effect on employee performance, human resource development has a positive and significant effect on employee performance. Training and human resource development has a positive and significant effect on employee performance.
Pengaruh Keterampilan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PTPN I Regional I Tanjung Morawa Lestari, Ade Septia Putri; Yusrita, Yusrita; Nasution, Ismail
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6571

Abstract

PENGUATAN LITERASI KEWIRAUSAHAAN MELALUI PENETAPAN HARGA PRODUK KREATIF LOKAL Rahayu, Sri; Ilmiha, Jalilah; Wahyuni, Neni Sri; Yusrita, Yusrita; Nurhudawi, Nurhudawi; Effendi, Syamsul; Sonata, Ilham; Rahmarisa, Faty; Khoiriah, Ummi; Lubis, Rahma Sari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49927

Abstract

Ekonomi kreatif berbasis potensi lokal memiliki peluang besar untuk meningkatkan kesejahteraan masyarakat desa. Di Desa Bandar Labuhan, Kecamatan Tanjung Morawa, Kabupaten Deli Serdang, masyarakat mengembangkan produk eco print daun kelor dan rajutan sebagai usaha ekonomi kreatif. Namun, permasalahan utama yang dihadapi adalah penetapan harga jual yang tidak berbasis pada Harga Pokok Produksi (HPP). Kondisi ini menyebabkan produk sering kali dijual di bawah nilai sebenarnya (undervalue) sehingga keuntungan yang diperoleh sangat terbatas. Kegiatan pengabdian ini dilaksanakan melalui pelatihan dan pendampingan kepada masyarakat. Metode yang digunakan meliputi analisis HPP dengan pendekatan full costing dan variable costing untuk mengidentifikasi seluruh komponen biaya produksi, serta simulasi penetapan harga jual menggunakan strategi cost plus pricing dan value based pricing. Hasil kegiatan menunjukkan peningkatan pemahaman peserta dalam menghitung HPP secara sistematis, mulai dari biaya bahan baku, tenaga kerja, hingga overhead. Masyarakat juga mampu menentukan harga jual yang lebih wajar dan kompetitif, misalnya produk eco print yang semula dijual terlalu rendah kini ditetapkan sesuai dengan biaya dan nilai tambah produk. Dengan demikian, produk yang dihasilkan tidak hanya lebih bernilai ekonomis, tetapi juga memiliki daya saing yang lebih kuat di pasar. Kesimpulannya, kegiatan ini berhasil mencapai tujuan pemberdayaan, ditandai dengan peningkatan pengetahuan, keterampilan, dan pendapatan masyarakat. Integrasi analisis HPP dan strategi harga jual terbukti efektif dalam memperkuat kapasitas masyarakat desa untuk mengembangkan usaha ekonomi kreatif secara berkelanjutan.
Efektivitas digital marketing dalam strategi pemasaran pada penerimaan peserta didik baru di Yayasan Pendidikan Islam Haji Masri Darul Ilmi Murni tahun ajaran 2023–2024 Huda, Ismi Nur; Yusrita, Yusrita; Elny, Sri
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.797

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap strategi pemasaran serta dampaknya terhadap penerimaan peserta didik baru (PPDB) pada Yayasan Pendidikan Islam Haji Masri Darul Ilmi Murni. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Partial Least Square (PLS). Populasi dalam penelitian ini yaitu orang tua peserta didik baru pada tahun ajaran yang saat ini dijalani yaitu tahun ajaran 2023-2024 sebanyak 200 orang. Dalam penelitian ini, teknik pengambilan sampel menggunakan rumus Slovin dengan metode Purposive Sampling. Jadi, jumlah sampel yang diperlukan adalah 133 responden. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap strategi pemasaran, dan strategi pemasaran juga berpengaruh positif serta signifikan terhadap peningkatan jumlah peserta didik baru. Selain itu, digital marketing juga berpengaruh secara tidak langsung terhadap penerimaan peserta didik baru melalui strategi pemasaran sebagai variabel intervening.
The Effect of Compensation, Job Satisfaction and Work Ability on Employee Performance at the East Medan Pratama Tax Service Office Simbolon, Elfrida; Sitompul, Argado Vrits; Ansari, Febri; Manullang, Oyong Liza; Safrida, Safrida; Yusrita, Yusrita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i3.8635

Abstract

This study aims to determine the effect of compensation, job satisfaction and work ability partially and simultaneously on the performance of employees work in the Kantor Pelayanan Pajak Pratama Medan Timur. Population of 95 people, and a study sample of 93 people. The data analysis technique used is multiple regression analysis using the IMB Statistics computer program for Product and Service Solution (SPSS) version 24. Based on the analysis results obtained compensation have a positive and significant effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Timur, this is supported by the results of t count analysis > t-table (2,938 > 1,987) at n = 93 at 95% significance level. Job satisfaction has a not effect on the performance of employees work of the Primary Tax Service Office of Medan Timur, this is supported by an analysis of t count > t-table (2,128 > 1,987) at n = 93 at 95% significance level. Work ability has a effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Timur, this is supported by an analysis of t count >-table (3,335 > 1,987) at n = 93 with a significant level of 95%.Value of F-count > F table (16,396 > 2,71) This states that together (multiple) there are positive and significant effects of compensation, job satisfaction and work ability on the performance of employees work of employees of the Kantor Pelayanan Pajak Pratama Medan Timur.
Dari Keterbatasan Menjadi Kekuatan: Inovasi Ekowisata Berbasis Produk Lokal untuk Transformasi Ekonomi Wanita Disabilitas Di Sumatera Utara Yusrita, Yusrita; Rahayu, Sri; Triastuti, Henny; Riana, Zenny
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2715

Abstract

This community service program aimed to enhance the entrepreneurial capacity of women with disabilities through local product–based ecotourism innovation in North Sumatra, Indonesia. The initiative originated from the limited ability of disabled entrepreneurs to utilize digital marketing strategies, manage simple financial records, and create innovative products that meet tourism market demands. The partners comprised twenty female participants from the Indonesian Women with Disabilities Association (HDWI), representing diverse regions such as Medan, Binjai, Parapat, and Sidikalang, and various business types including rattan crafts, batik, coffee processing, and traditional food production. The implementation methods included needs assessment, interactive training, participatory mentoring, and evaluation through surveys and observations. The results indicated substantial improvements in participants’ knowledge and skills, particularly in packaging innovation, product differentiation, and the use of social media for business promotion. Participants also began to apply basic financial recording and established interregional business networks to expand their market reach. This activity contributed positively to economic independence and social participation among women with disabilities in the ecotourism sector. Nevertheless, the short mentoring duration and limited access to digital technology remained major challenges. The program recommends ongoing mentoring and digital empowerment to ensure broader and sustainable impacts.
Pengaruh Motivasi Kerja dan Sistem Kompensasi terhadap Kedisiplinan Kerja Karyawan PT Rajawali Nusindo Cabang Medan Alfatia, Tasya; Yusrita, Yusrita; Tahir, M.
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 7, No 2 (2022): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v7i2.9368

Abstract

This research is limited to work motivation and work compensation system, especially about the work targets applied and so is the compensation given by PT. Rajawali Nusindo Medan Branch has not been able to improve work discipline. The formulation of the problem in this study is . Does work motivation and compensation affect the work discipline of employees at PT. Rajawali Nusindo Medan Branch. The purpose of this study is to determine the influence of employee work discipline at PT. Rajawali Nusindo Medan Branch. The population in this study amounted to 57 employees. To determine the sample size that can be representative of the population, this research approach is a quantitative approach. The test method uses SPSS. Based on the results of testing and analysis, it shows that there is a positive and significant influence of work motivation variables on employee performance discipline variables. There is a positive and significant influence of compensation system variables on employee performance discipline variables.
ECONOMIC RECOVERY STRATEGY FOR THE COMMUNITY AND MSME PERFORMERS IN MEDAN CITY IN THE ADAPTATION ERA OF NEW HABITS Yusrita, Yusrita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 2 (2022): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i2.220

Abstract

This contemplate directs to ascertain : the contemplate of economical convalescence procedures from the consequence of Covid 19 during the conformableness amplitude to contemporary conventions look after the needs of as contemplate substantial and considerateness in formulating procedure manufacturing accompanying to the acceleration of the convalescence of MSMEs in the municipality of city which are pretentious by the consequence of the Covid 19 pandemic. classifications of collections in the contemplate these are influential collections and less important collections . The disposition of assembling collections is simple serendipitous sampling, videlicet the disposition euphemistic pre-owned to appropriate a exemplification from the inhabitant in much a course of action that each colleague of the inhabitant has the corresponding fighting chance to be appropriated as a sample. The collections psychoanalysis disposition euphemistic pre-owned is a qualitative psychoanalysis method, videlicet the psychoanalysis cognitive semantics that is supported on the continuance of a semantic communication between the variables continuance studied.
Social Media Marketing Dynamics and Brand Loyalty: A Sequential Mediation Model in the Indonesian Packaged Drinking Water Industry Andika, Andika; Yusrita, Yusrita; Nugroho, Joko Purwanto; Luthfiana, Della Nanda; Hak, Rizki Zaenul
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art3

Abstract

Purpose – This study uses the stimulus organism response (SOR) as the theory framework to analyze the sequential mediating roles of brand experience (BE), brand trust (BT), and brand love (BLV) to show the connection between Social Media Marketing (SMM) activities and brand loyalty (BL). Design/methodology/approach – The study approach was empirically evaluated using 310 SM users as data who follow bottled water brands on any platform and have made a purchase. Furthermore, a sequential multiple mediation model was tested using PLS-SEM. Findings – The results indicate that SMM significantly impacts BE, and BE significantly affects BT and BLV. Subsequently, this influence of BT and BLV contributes to an increase in BL. Additionally, it was revealed that BE, BT, and BLV sequentially and significantly mediate the relationship between SMM and BL. Research limitations/implications – Its cross-sectional design, sample bias towards younger, educated respondents, a narrow focus on BL from SMM activities, and a lack of consideration for sustainability and broader product types suggest a need for more diverse and longitudinal future research. Practical implications – The result emphasizes the need for brands to leverage SM as a critical channel for consumer engagement, suggesting the adoption of personalized, entertaining, and interactive digital campaigns to increase through memorable BE. Originality/value – This study pioneers using SOR theory to explore the SMM impact on BL within the bottled water industry, providing novel insights through empirically validating a model that links SMM activities with loyalty via BE, BT, and BLV.
Strategi Rekrutmen Dan Seleksi Dalam Meningkatkan Kualitas Sdm Roemah Kopi Wak Noer Di PT.Wahana Noer Abadi Medan Purba, Muhammad Fauzan; Yusrita, Yusrita; Tahir, Tahir
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4809

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi rekrutmen dan seleksi terhadap kualitas sumber daya manusia (SDM) di PT Wahana Noer Abadi Medan Strategi rekrutmen yang efektif dan proses seleksi yang komprehensif menjadi faktor penting dalam meningkatkan kualitas SDM, terutama bagi pegawai yang bekerja di lingkungan yang dinamis. Penelitian ini menggunakan metode kualitatif Analisis data dilakukan menggunakan metode wawancara dan observasi untuk menguji hubungan antara variabel independen (strategi rekrutmen dan seleksi) dengan variabel dependen (kualitas SDM). Hasil penelitian menunjukkan bahwa strategi rekrutmen berpengaruh positif dan signifikan terhadap kualitas SDM pegawai. Sementara itu, proses seleksi juga menunjukkan pengaruh yang signifikan, meskipun perlu dilakukan secara objektif untuk memastikan kesesuaian kandidat dengan kebutuhan perusahaan. Temuan ini menunjukkan bahwa untuk meningkatkan kualitas SDM, diperlukan strategi rekrutmen yang lebih optimal serta proses seleksi yang transparan dan adil. Penelitian ini diharapkan dapat menjadi acuan bagi pengambil kebijakan dalam merancang strategi rekrutmen dan seleksi yang lebih efektif guna meningkatkan kualitas dan kinerja pegawai. Saran untuk penelitian selanjutnya juga disampaikan untuk menggali faktor-faktor lain yang mungkin berpengaruh terhadap kualitas SDM secara lebih mendalam.
Co-Authors Afrah, Pheby Alfatia, Tasya Aminuddin Aminuddin Andika Andika Ansari, Febri Ardini, Elsi Azura, Aya Shofia Butar - Butar, Ernita Christin Effendi, Syamsul Elny, Sri Fatia, Debi Firmansyah, Ridho Hak, Rizki Zaenul Huda, Ismi Nur Hutapea, Lambok Huzaini, Rofiqoh Ilmiha, Jalilah Ismail Nasution Julkarnain, Julkarnain Khoiriah, Ummi Lestari, Ade Septia Putri Lubis, Ismayani Lubis, Rahma Sari Lubis, Rosidah Lusida, Novi Mutia Luthfiana, Della Nanda M Tahir Mangunsong, Junita Apriani Manullang, Oyong Liza Marisah, Diajeng Nasution, Ainul Khotimah Nasution, Elinasari Nugroho, Joko Purwanto Nur M Ridha Tarigan Nurholisr, Iman Nurhudawi, Nurhudawi Padang, Horas Pane, Sri Gustina Pangestu, Angga Pratiwi, Rosi Purba, Muhammad Fauzan Rahmarisa, Faty Repina Simamora, Fitryani Melfa Riana, Zenny Ritonga, Ali Ibrahim Ryan Farizal, Ryan Safrida Safrida Sani, Ucok Syahputra Sari, Maulyna Siahaan, Hendra Simbolon, Elfrida Siregar, Nasan Martua Sitompul, Argado Vrits Sonata, Ilham SRI RAHAYU Tahir, Tahir Tammimi, Mhd Khairul Teuku Mirza, Teuku Triastuti, Henny Wahyuni, Neni Sri Zenni Riana Zulyaden, Ahmad