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Journal : Unri Conference Series: Community Engagement

Peningkatan Citra Pangan Lokal Nisan dan Oluo Sebagai Oleh-oleh Wisata Rumah Lontiok di Desa Kuok Kecamatan Kuok, Kabupaten Kampar, Provinsi Riau Rahmayuni, Rahmayuni; Nopiani, Yanti; Pramana, Angga; Juarsa, Rahmadini Payla; Hasnah, Nur; Yunita, Imelda; Kurniawan, Mhd. Andry; Zalfiatri, Yelmira
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.303-308

Abstract

The traditional food products of nisan and oluo are local heritage items obtained through the process of menggelek tobu. As local products, nisan and oluo have rich and distinctive cultural value. This study intends to explore the significant role that labeling and packaging design have in promoting and spreading local culture to the larger community, as well as in improving the perception of local nisan and oluo. Incorporating cultural components such as symbols, theme colors, patterns, and language into packaging design can give it a distinctive personality and attract customers. When packaging design effectively portrays the cultural richness and history of a region, local products like nisan and oluo become more appealing and instill a sense of pride in the local community. The results indicate that using cultural information on packaging design and labeling containing cultural information can be a useful strategy improving the perception of local nisan and oluo food products and bringing culture to a larger audience. In the era of globalization, efforts to preserve cultural diversity and promote local products should be recognized and strengthened through smart and sustainable packaging design. Local products can therefore be a powerful representation of valuable cultural identity and contribute positively to the economy and cultural awareness both nationally and internationally.
Pendampingan Kelompok Pemberdayaan Kesejahteraan Keluarga (PKK) Desa Pagaruyung, Kecamatan Tapung, Kabupaten Kampar sebagai Desa Wirausaha dalam Inovasi Produk Olahan Sirup Nanas Yusmarini, Yusmarini; Dewi, Yossie Kharisma; Ayu, Dewi Fortuna; Riftyan, Emma; Hasnah, Nur; Maulida, Yusni; Siswanto, Siswanto; Nugroho, Wahyu Satrio; Putri, Cahya Dwi; Harahap, Hamdan Fauzi; Agustina, Hylda Putri; Firmansyah, M. Hafiddin; Susanti, Dewi Susi; Gussamwang, Muhammad; Harvey, Edwardo; Va, Hanny Sc; Apriani, Imelda Nur
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.792-798

Abstract

Pagaruyung Village is the largest pineapple producer in Kampar Regency with sales of 10.330 tons per year. The main problem faced by Pagaruyung Village as a pineapple producing center is that most of the pineapples produced are sold fresh at low prices, around Rp. 3,000-5,000 per fruit, so that there are often several obstacles in the distribution of fresh pineapples related to quality, storage, and transportation. Pineapples can be processed into other processed products such as syrup. Syrup is a processed food product that has a long shelf life and a simple production stage. Pineapple syrup can be an effective solution as well as a characteristic of the village to attract local and international tourists, as well as support independent food security efforts.The aim of the community service program through mentoring activities is that Pagaruyung Village, Tapung District, can become an entrepreneurial village in order to create an independent village and improve the economy of village communities through synergy between Riau University as a university and assisted villages within the scope of Riau Province. In this activity, an approach was taken through socialization regarding various processed products made from pineapple, direct practice in making pineapple syrup using simple technology, as well as evaluating activities using a questionnaire. The results of this training reveal the community's innovation and enthusiasm in processing pineapple into pineapple syrup. To achieve the main goal, namely improving the local economy and making Pagaruyung Village a tourist destination, ongoing coaching and training efforts are needed.