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Ariffianti, Indah

Sekolah Tinggi Ilmu Ekonomi AMM

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ANALISIS SWOT SEBAGAI PENENTU STRATEGI BERSAING PERUSAHAAN Samudra, Hengki; Ariffianti, Indah; Sapitri, Ria Rosmalasari
Valid Jurnal Ilmiah Vol 14 No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM Mataram

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This research entitled the "SWOT Analysis As Determinants of Corporate Competitive Strategy (Studies in Carissa Salon in Mataram City)". This research aims to determine the position of Carissa Salon business based on SWOT analysis as well as to determine the right competitive strategy undertaken by Carissa Salon. This research is descriptive research. Methods of data collection in this research using a sample survey with a sampling technique using Snowball Sampling. The data collection techniques used in this research is by interview and documentation. While the data collection tool is questionnaires. Based on the results of SWOT analysis is performed using tables EFAS and IFAS known that the company is in a Weakness-Opportunities (WO) position, this can be seen from the total scores for weakness by 1.72 greater than the total score of the power of 1.56 on the IFAS table, and based of EFAS table shows that the total score for opportunities by 1.64 greater than the total threat score of 1.08. As for the right competitive strategy undertaken by Carissa Salon based of SWOT analysis is a strategy to improve itself which is a strategy to minimize the weaknesses by making use of existing opportunities

FAKTOR FAKTOR YANG MEMPENGARUHI MOTIVASI MAHASISWA INGIN MENJADI WIRAUSAHA Indah Ariffianti; Nizar Hamdi
Valid: Jurnal Ilmiah Vol 13 No 1 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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The objectives of this research are a). to determine the effect of various factors, including socio-demographic (socio demographic), the attitude of the individual (personal attitude) and contextual (contextual), either partially (individually) or simultaneously (together) against the motivation of student entrepreneurship at STIE AMM Mataram , b). to know of socio-demographic factors (socio demographic), the attitude of the individual (personal attitude) and contextual (contextual) the dominant influence on the student entrepreneurial motivation STIE AMM Mataram. This study was designed with descriptive research aimed to describe some of the factors that influence the motivation of students want to become entrepreneurs and to use the analysis of multiple regression, T test and F test will be known which of the factors of sociodemographic (socio demographic), the attitude of the individual (personal attitude) and contextual (contextual), which have a significant effect either partially or simultaneously, and the dominant influence on the motivation of the students want to become entrepreneurs. The survey results revealed that together socio demographic (socio demographic), the attitude of the individual (personal attitude) and contextual (contextual), significantly affect the motivation Entrepreneurial Students STIE AMM Mataram as evidenced by the results of the F count> F table (8517 > 3:34), then H0 is rejected and Ha accepted, meaning that there is significant influence between independent variable (Social Factors Demographics, Attitudes and Factors Contextual Factors) together on the dependent variable (Student Entrepreneurial Motivation) at STIE AMM Mataram. Based on the results of partial test (t test) can be explained that a significant difference between Social Factors Demographics (X1) to Motivation Entrepreneurial Students at STIE AMM Mataram, this is evidenced by the value t count> t table (4,051> 2,048), the Ha accepted and H0 rejected, meaning that partially positive and significant impact terhadapa Student Entrepreneurial Motivation STIE AMM Mataram, which is reinforced by the significant level of 0.000 <0.05. But for the attitude factor (X2). Based tcount <ttable (0.810 <2.048), the Ha rejected and H0 is accepted, meaning that partially no significant difference between the attitude of factors (X2) to the Student Entrepreneurial Motivation at STIE AMM Mataram. It is on show as well with significance level is 0423> 0.05. Similarly to the Contextual Factors (X3) based tcount<ttable (0581 <2048) then Ha is rejected and H0 is accepted, meaning that partially no significant difference between the Contextual Factors (X3) against Motivation Entrepreneurial Students at STIE AMM Mataram. It is on show as well with significance level is 0565>0.05

ANALISIS SWOT SEBAGAI PENENTU STRATEGI BERSAING PERUSAHAAN Hengki Samudra; Indah Ariffianti; Ria Rosmalasari Sapitri
Valid: Jurnal Ilmiah Vol 14 No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

This research entitled the "SWOT Analysis As Determinants of Corporate Competitive Strategy (Studies in Carissa Salon in Mataram City)". This research aims to determine the position of Carissa Salon business based on SWOT analysis as well as to determine the right competitive strategy undertaken by Carissa Salon. This research is descriptive research. Methods of data collection in this research using a sample survey with a sampling technique using Snowball Sampling. The data collection techniques used in this research is by interview and documentation. While the data collection tool is questionnaires. Based on the results of SWOT analysis is performed using tables EFAS and IFAS known that the company is in a Weakness-Opportunities (WO) position, this can be seen from the total scores for weakness by 1.72 greater than the total score of the power of 1.56 on the IFAS table, and based of EFAS table shows that the total score for opportunities by 1.64 greater than the total threat score of 1.08. As for the right competitive strategy undertaken by Carissa Salon based of SWOT analysis is a strategy to improve itself which is a strategy to minimize the weaknesses by making use of existing opportunities

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