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Fikri, Muhammad Ali
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Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Ekonomi Dan Bisnis

 1 
REPURCHASE INTENTION: PERAN BRAND IMAGE, BRAND TRUST, PERCEIVED VALUE, DAN SATISFACTION Purwoko, Purwoko; Fikri, Muhammad Ali
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024): JURNAL EKONOMI DAN BISNIS MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i1.4021

Abstract

The cosmetic industry in Indonesia continues to develop with the presence of various brands of products and types. Given the wide selection of cosmetic products, consumers often consider a variety of purchasing factors, such as brand image, brand trust, perceived value, and satisfaction. Repurchase intent relates to consumer behavior due to satisfaction and pleasure with previous experiences. This study aims to identify brand image, brand trust, perceived value, and satisfaction on repurchase intention. The research sample was taken from 85 respondents of halal cosmetic products in the Special Region of Yogyakarta. Data analysis of this study using Partial Least Square software. The findings in this study prove that brand image has no effect on repurchase intention, brand trust has an effect on repurchase intention, perceived value has an effect on repurchase intention, and satisfaction has no effect on repurchase intention.
Co-Authors Aini, Aisyah Nur Aini, Evanitha Kurrata Al Hanifah, Rossa Alamsyah, Nur Arya Aprillia, Galuh Auliyah, Nur Bianca, Dila Budi Barata Kusuma Utami Desta Rizky Kusuma, Desta Rizky Fardhiasih Dwi Astuti Ferdy . Gusreggi, Alpri Habibullah, Abdul Wachid Hamdi, Muhammad Hastuti, Siti Kurnia Widi Hermawan Hermawan Hilendri L., Bq Anggun Iman Waskito Katsir, Ahmad Lesmana, Shindu Marcella, Eka Marhadi Marhadi, Marhadi Moh. Soleh Natania, Lalu Muhammad Gian Nurisaputri, Adelia Dwi Poppy Laksita Rini Prima Astuti Handayani Purwoko Purwoko putra, putu adi Putra, Ulinnuha Yudiansa Putri, Zilnia Rahayu, Istinganah Nur Ramadhani, Rahmi Sri Rokhmayanti, Rokhmayanti Sariyanti, Vita Kusumaningrum Setiawan, Zunan Setyawan, Laudza Shofi Rafida Shalihin, Habibus Siti Atikah Siti Nuraini Sukmatama, Pradisa Ryan Sulistiyani, Tina Sulistyo, Beni Agus Suryantara, Adhitya Bayu Taufik Hidayat Viky Mainnatul Millah Wardana, Made Galih Wisnu Wibowo, Rena Anjeli Wicaksana, Dio Ashar Widea Rossi Desvita Widia Astuti Wijaya, Ari Triadi Windikasari, Eka Shinta