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Journal : Quantitative Economics and Management Studies

Theory Plan of Behavior Perspective: Exploring Sustainable Product Remanufacture and its Impact on Purchase Intentions Ni Putu Yulia Mawarisma; Nilna Muna
Quantitative Economics and Management Studies Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2480

Abstract

Environmental concerns globally, encompassing issues like pollution, global warming, and ozone depletion, highlight the urgency for sustainability measures. Within the realm of green initiatives, understanding remanufactured products emerges as a facet of environmental literacy. This research addresses prior inconsistencies by examining mediating factors specifically, the impact of value consciousness and awareness of green products on the inclination to buy remanufactured goods. Collected data through distributing 270 questionnaires which is a sample of data from the entire population of Bali province, Structural Equation Modeling (SEM) via AMOS software version 23 was employed for analysis. Findings indicate the pivotal roles of green knowledge of remanufactured products, value consciousness, and awareness in shaping the purchase intention to eco-friendly items. Consequently, this study bears implications for companies aiming to advance sustainable products, and it offers insights for policymakers and industry stakeholders to formulate strategies that foster consumer awareness and green product development.
Does E-Service Quality and Social Network Really Matter? Examining Its Impact on Trust and Purchase Intention I Gusti Ayu Cynthia Puspita Sari; Nilna Muna
Quantitative Economics and Management Studies Vol. 5 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2677

Abstract

Current study explored the connection between e-service quality, social networks, purchase intention, and customer trust, specifically focusing on how artificial intelligence impacts e-service quality within insurance companies. This research employed Theory of Planned Behavior as the basis foundation and conducted through a quantitative approach. Denpasar was used as the research location and targeting 150 local communities as respondents. Empirical data was collected through questionnaires and the analysis was performed using Structural Equation Modeling (SEM) with AMOS version 23 software. The findings indicate significant and positive relationships among all variables, leading to the acceptance of all hypothesis. The findings of this research show that the quality of AI-based services and social networks has a significant impact on the level of consumer trust in insurance products. A high level of trust in the quality of insurance products will in turn increase consumers' willingness to use these insurance products, thereby stimulating consumer loyalty towards insurance companies. The results of data analysis highlight that trust is a crucial key in consumer interest in purchasing a product. Interesting findings from this research also emphasize that gender, especially female consumers, show higher interest in insurance products. This is due to the belief that women have a high awareness of health and financial risks, thus motivating them to use insurance products.