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All Journal KACANEGARA Jurnal Pengabdian pada Masyarakat Adimas : Jurnal Pengabdian Kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis EconBank : Journal Economics and Banking Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Abdimas Kartika Wijayakusuma SENTRI: Jurnal Riset Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies
Dora, Yenny Maya
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Pengaruh Brand Image dan Promosi terhadap Minat Beli Ulang Dengan Kepuasan Sebagai Variabel Mediasi (Studi Pada Salapak Mikroshop Bandung) Dian Mega Pratiwi; Dora, Yenny Maya
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.7014

Abstract

Persaingan yang semakin ketat dalam sektor UMKM menuntut pelaku usaha untuk menerapkan strategi pemasaran yang tepat agar mampu mempertahankan pelanggan. Kondisi ini juga dialami oleh Salapak Mikroshop Bandung, yang menghadapi masalah berupa rendahnya minat beli ulang meskipun berbagai upaya peningkatan Brand Image dan kegiatan promosi telah dilakukan. Berdasarkan permasalahan tersebut, penelitian ini dilakukan untuk mengkaji sejauh mana Brand Image dan promosi dapat memengaruhi minat beli ulang, dengan kepuasan pelanggan sebagai variabel yang memediasi hubungan tersebut. Pendekatan yang digunakan adalah penelitian kuantitatif asosiatif, di mana data diperoleh melalui penyebaran kuesioner tertutup kepada 100 responden. Pengolahan dan analisis data memanfaatkan metode SEM-PLS (Structural Equation Modeling Partial Least Squares) dengan bantuan aplikasi SmartPLS.Temuan penelitian mengungkapkan bahwa Brand Image dan promosi memiliki pengaruh positif serta signifikan terhadap kepuasan pelanggan maupun minat beli ulang. Selain itu, kepuasan pelanggan terbukti menjadi mediator yang memperkuat pengaruh Brand Image dan promosi terhadap minat beli ulang. Dengan kata lain, semakin baik citra merek yang terbentuk dan semakin efektif strategi promosi yang dijalankan, maka kepuasan pelanggan cenderung meningkat, yang pada akhirnya mendorong pelanggan untuk kembali melakukan pembelian.
Kesejahteraan Mental Sebagai Investasi Strategis dalam Manajemen Sumber Daya Manusia Setiawan, Irvan; Sutisna, Deden; Dora, Yenny Maya; Hermina, Nurul
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5636

Abstract

The issue of employee well-being is increasingly becoming a major concern in human resource management as work demands and modern organizational dynamics increase. High work pressure, changes in work systems, and post-pandemic uncertainty have the potential to worsen the psychological condition of employees if not balanced with adequate work resources. This study aims to analyze the role of supervisor support, work-life balance, and meaningful work on employee well-being as a strategic investment in human resource management. This study uses a descriptive-exploratory qualitative approach with purposive sampling techniques. Data were collected through in-depth interviews and non-participant observation of employees and line managers, supported by secondary data in the form of relevant scientific literature and institutional publications. The results show that supervisor support plays an important role in creating psychological safety, work-life balance contributes to emotional stability, and meaningful work strengthens employee engagement and mental resilience. Simultaneously, these three variables function as complementary job resources in improving employee well-being, as explained in the Job Demands–Resources (JD-R) Theory framework. Meaningful Work acts as a “psychological anchor.” When organizational dynamics create uncertainty (such as changes in work systems), meaningful work ensures that employees remain connected to their professional identity, thereby preventing mental disorientation. This study concludes that strengthening psychosocial resources in the workplace is an effective strategy for improving employee well-being and supporting the sustainability of organizational performance and productivity.
Co-Authors Anjarsari, Renita Asmar, Nisrina Putri Deden Sutisna Dian Mega Pratiwi Djojopoespito, Setiono Fadhillah, Ahmad Fauzan, Muhammad Faliq Febrianti, Adjeng Mariana Fitrah Rumaisa Hayatina, Sifa Intan Widuri Sakti Irvan Setiawan Latifah, Ifa Nugraha Saefudin Nurul Hermina Pangestu, Mahayassa Putri, Cynthia Andansari Riza Pahlevi, Riza Sari, Oktora Yogi Sudrajat, Asep Suganda, Uce Karna Sumantri, Dadan Taufiq, Yudiana Wibowo, Avissa Rossi Zulganef Zulganef