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Journal : Management and Business Progress

Peran Kebijakan Dividen Dalam Memediasi Nilai Perusahaan Sektor Kesehatan Jumadiah Wardati; Gunawan, Didik
Management And Business Progress Vol. 1 No. 1 (2022): Management and Business Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i1.22

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Profitabilitas yang diproksikan dengan Return On Assets, Return On Equity dan Net Profit Margin and dividend policy diproksikan dengan Dividen Payout Ratio and Dividen Per Share firm value pada perusahaan sektor kesehatan listed Stock Exchange Indonesia . Efek yang ingin kita ketahui adalah efek langsung atau tidak langsung. Jenis penelitian ini adalah penelitian eksplanatori yaitu penelitian yang menjelaskan hubungan sebab akibat antara variabel-variabel melalui pengujian hipotesis. Studi ini menggunakan cukup banyak dari 10 perusahaan. Sampling menggunakan teknik sampling purposive. Perangkat lunak Smart Pls 3.0 yang paling banyak digunakan adalah perangkat lunak Smart Pls 3.0. Dari hasil pengujian pengaruh tidak langsung ini dapat disimpulkan bahwa Profitabilitas dan Kebijakan Dividen memiliki pengaruh Nilai Firm dan Profitabilitas berpengaruh terhadap Kebijakan Dividen. Hasil pengujian tidak langsung menunjukkan bahwa Kebijakan Dividen tidak mampu memediasi pengaruh Profitabilitas pada Nilai Perusahaan.
Analisis Pengaruh Kualitas Pelayan Dan Promosi Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Sebagai Variabel Intervening: Studi Kasus PT Pegadaian Kantor Cabang Tebing Tinggi Lubis, Nanda Sri Dewi; Gunawan, Didik
Management And Business Progress Vol. 2 No. 1 (2023): Management and Business Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i1.66

Abstract

This study aims to find out more clearly how the Analysis of Service Quality and Promotion of Customer Loyalty through Customer Satisfaction as an Intervening variable (Case Study of PT Pegadaian Tebing Tinggi Branch Office). This study uses quantitative methods. This type of research is explanatory research which explains the causal relationship between variables and hypothesis testing. The sample used in this study amounted to 100 respondents with the accidental sampling method with the characteristics of customers who have made purchases and used the services of PT Pegadaian Tebing Tinggi Branch. Data analysis in this study used Validity Test, Reliability Test, Hypothesis Testing (t test). The data processing program in this study uses a software program Smart PLS version 3.0. The results of the study indicate that Service Quality has an effect on Customer Satisfaction of PT. Pegadaian Tebing Tinggi Branch. Promotion has an effect on Customer Satisfaction of PT. Pegadaian Tebing Tinggi Branch. Service Quality has no effect on Customer Loyalty of PT. Pegadaian Tebing Tinggi Branch. Promotion has no effect on Customer Loyalty of PT. Pegadaian Tebing Tinggi Branch. Customer Satisfaction has no effect on Customer Loyalty of PT. Pegadaian Tebing Tinggi Branch. Service quality has no effect on Customer Loyalty through customer satisfaction as an intervening variable on the product of PT Pegadaian Branch Tebing Tinggi. Promotion has no effect on Customer Loyalty through Customer Satisfaction as an intervening variable on the product of PT Pegadaian Branch Tebing Tinggi
Pengaruh Word Of Mouth Dan Kualitas Pelayanan Terharap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening Gunawan, Didik; Maharani, Suci; Layli, Devi
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.181

Abstract

This research aims to determine the influence of Word of Mouth and Service Quality on Customer Loyalty with Consumer Satisfaction as an Intervening Variable (Case Study of JNE Customers, Tebing Tinggi Main Branch). This research used a sample of 96 respondents, namely JNE Tebing Tinggi Main Branch customers. This research uses quantitative research with the help of SmartPLS software version 3.0. The results of hypothesis testing using Hypothesis Testing (t Test) and Indirect Effect (Indirect Influence) to test the Intervening variable, researchers use Path Coefficients to test the hypothesis directly by producing the conclusion that hypothesis 1 is accepted, which means word of mouth has a significant effect on consumer satisfaction. hypothesis 2 is accepted, which means that service quality has a significant effect on customer satisfaction, hypothesis 3 is accepted, which means that word of mouth has a significant effect on customer loyalty, hypothesis 4 is accepted, which means that service quality has a significant effect on customer loyalty, hypothesis 5 is rejected, which means that consumer satisfaction has no significant effect. on customer loyalty, then the Indirect Effect test where hypothesis 6 is rejected, which means that consumer satisfaction cannot mediate the relationship between word of mouth and customer loyalty, hypothesis 7 is rejected, which means that consumer satisfaction cannot mediate the relationship between service quality and customer loyalty.