Article Per Year (5 Year)
p-Index From 2020 - 2025
5.909
P-Index
This Author published in this journals
All Journal Jurnal Dimensi Pendas : Jurnah Ilmiah Pendidikan Dasar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal TAMBORA Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Cafetaria Elastisitas Jurnal Ekonomi Pembangunan Jurnal Riset Kajian Teknologi dan Lingkungan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Manajemen dan Bisnis Mafaza : Jurnal Pengabdian Masyarakat SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Journal of Business Studies and Management Review Journal of Educational Management Research Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Riset Kajian Teknologi dan Lingkungan
Fietroh, Muhammad Nur
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
The Role of Service, Product Quality, and Consumer Satisfaction in Driving Repurchase Intention on TikTok Shop Dwicahyo, Herwanda Rama; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1167

Abstract

This study examines the effects of service quality, product quality, and customer satisfaction on repeat purchase intention among TikTok Shop users in Sumbawa Regency. TikTok Shop, as a social commerce platform integrating entertainment with digital transactions, has transformed consumer online shopping behavior. Employing a quantitative approach and multiple linear regression analysis with 100 purposively sampled respondents, the findings indicate that service quality, product quality, and customer satisfaction significantly and positively influence repeat purchase intention both partially and simultaneously. The adjusted R² value of 0.475 suggests that these three independent variables explain 47.5% of the variation in consumers’ repeat purchase intention. These results emphasize the importance of enhancing service and product quality alongside managing customer satisfaction as strategic measures to build customer loyalty and ensure business sustainability, especially for MSMEs in non-metropolitan regions such as Sumbawa Regency. The practical implications of this study can serve as guidelines for developing effective marketing and service strategies on the TikTok Shop platform to improve customer retention. Furthermore, this study contributes empirical insights into the dynamics of social commerce in Indonesia within the context of the local digital economy.
Pengaruh Modal Usaha, Lokasi Usaha, dan Lama Usaha Terhadap Pendapatan UMKM Putri, Berliana; Fietroh, Muhammad Nur
TIN: Terapan Informatika Nusantara Vol 6 No 3 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i3.8143

Abstract

This study aims to analyze the influence of business capital, business location, and business duration on the income of Micro, Small, and Medium Enterprises (MSMEs) in Sumbawa Regency. Using a quantitative approach with a causal-explanatory design, this study applies multiple linear regression analysis to test the relationship between variables. A total of 100 MSME respondents were selected through proportional random sampling technique from a population of 1632 business units. Data were collected using a structured questionnaire and have been tested for validity through the classical assumption test. The results showed that business capital (t = 3.689; p < 0.05), business location (t = 4.572; p < 0.05), and business duration (t = 4.045; p < 0.05) each have a positive and significant effect on MSME income. Among the three, business location is the most dominant factor with the highest beta coefficient (β = 0.318), indicating that strategic geographic location has a stronger influence on increasing income compared to capital (β = 0.256) and business duration (β = 0.287). The implication of this finding suggests that external factors such as accessibility and market reach can be more decisive in determining business success. This study fills a gap in the literature by providing local context-based empirical evidence regarding the factors that influence MSME income, particularly in non-metropolitan areas such as Sumbawa. The results provide valuable recommendations for local governments, financial institutions, and MSME actors in designing inclusive economic development strategies.
Pengaruh Fear of Missing Out, Brand Image dan Influencer Marketing Terhadap Keputusan Pembelian Produk Skincare Glad2glow Amira, Amira; Fietroh, Muhammad Nur
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4362

Abstract

This study aims to analyze the influence of Fear of Missing Out (FOMO), Brand Image, and Influencer Marketing on the purchasing decisions of Glad2glow skincare products among students of the Faculty of Economics and Business at the University of Technology Sumbawa. The rapid growth of the skincare industry is driven by lifestyle changes among the younger generation and the increasing role of social media as a primary tool in digital marketing. As part of the digital native generation, students are highly responsive to beauty trends influenced by social anxiety (FOMO), brand perception, and influencer recommendations. Using a quantitative survey method with multiple linear regression analysis on a sample of 100 respondents, the results show that all three variables, FOMO, Brand Image, and Influencer Marketing, have a positive and significant impact on purchasing decisions, with Influencer Marketing being the most dominant factor. These findings highlight the importance for skincare businesses and digital marketers to develop strategies that harness the power of FOMO, establish a strong brand image, and effectively utilize influencers to enhance customer loyalty and sales conversions within the student market segment, while also contributing to the theoretical development of digital marketing literature in the era of digital transformation.
Pengaruh Produk, Harga dan Tempat Terhadap Keputusan Pembelian Produk Tomoro Coffe Pada Masyarakat Sumbawa Suryani, Aryani; Fietroh, Muhammad Nur
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4367

Abstract

This study aims to analyze the influence of Product, Price, and Place on the purchase decisions of Tomoro Coffee products among the people of Sumbawa Regency. The cultural shift of coffee consumption from a functional need to a modern lifestyle has contributed to intense competition in the coffee shop industry, including in developing regions such as Sumbawa. Tomoro Coffee has emerged as a new brand with an aggressive pricing strategy, claimed premium product quality, and strategically located outlets. This research employs a quantitative approach using a survey method involving 100 respondents who are Tomoro Coffee consumers in Sumbawa. The analytical technique used is multiple linear regression to measure the partial influence of each variable. The results show that all three variables, Product, Price, and Place, have a positive and significant effect on purchase decisions. Among them, Price has the strongest influence, followed by Place and Product. These findings offer strategic implications for F&B businesses in designing effective marketing mixes in regional markets and emphasize the importance of perceived quality, price affordability, and outlet location in shaping consumer purchase decisions. Additionally, this study contributes to the marketing management literature by providing empirical insights from a non-metropolitan area in Indonesia.
The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness Ramdani, Amjad; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1161

Abstract

This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan areas. Using a quantitative approach and an explanatory survey method, data was collected from 100 SME respondents who actively use social media in their marketing strategies. The research instrument was validated through validity and reliability tests, then analyzed using multiple linear regression with SPSS version 25. The results indicate that the three independent variables—digital marketing, social media, and influencer marketing—have a positive and significant impact on brand awareness. Digital marketing has been proven to efficiently enhance brand visibility; social media strengthens emotional connections and closeness between brands and consumers; while influencer marketing provides credibility effects that expand brand reach through social influence. The coefficient of determination (Adjusted R²) of 0.645 indicates that the model explains 64.5% of the variance in brand awareness. This study provides practical contributions for SMEs in designing more effective and adaptive digital marketing strategies in response to changes in digital consumer behavior.
Digital Marketing, Green Consumerism, and Style Engagement: Understanding Gen Z’s Thrift Shopping Decisions Putri, Marsanda Dwi; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1210

Abstract

This study examines how Social Media Marketing (SMM), Green Consumer Behavior (GCB), and Fashion Involvement (FI) influence Generation Z’s thrifting purchase decisions in Sumbawa Regency. Driven by the rise of the digital economy, growing social media use, and increasing sustainable fashion trends, the research applies an explanatory quantitative method with a cross-sectional design. A purposive sample of 100 Gen Z respondents completed a validated 5-point Likert scale questionnaire. Data were analyzed using multiple linear regression after classical assumption testing. Findings reveal that SMM, GCB, and FI each have a positive and significant effect on thrifting purchase decisions, both individually and collectively. FI emerges as the strongest driver, showing that passion, interest, and engagement in fashion most strongly shape buying behavior. SMM enhances product awareness and fosters interactive relationships, while GCB motivates eco-conscious choices. These insights offer strategic value for thrifting businesses in non-metropolitan areas: leverage digital platforms for targeted engagement, promote sustainability narratives, and align product offerings with evolving youth fashion trends.
PENGARUH BRAND AWARENESS, BRAND IMAGE, BRAND TRUST DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA PRODUK SCRALETT WHITENING Selpiah, Disa; Fietroh, Muhammad Nur
Cendikia: Jurnal Pendidikan dan Pengajaran Vol. 2 No. 8 (2024): Cendikia: Jurnal Pendidikan dan Pengajaran
Publisher : Cendikia: Jurnal Pendidikan dan Pengajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji Brand Awareness, Brand Image, Brand Trust, dan Brand Ambassador terhadap Keputusan Pembelian Secara Online pada Produk Scarlett Whitening di Kecamtan Sumbawa. Metode yang digunakan dalam penelitian ini yaitu metode kuantitaitf. Teknik analisis data yang digunakan yaitu uji instrumen, uji asumsi klasik, analisis regresi berganda, dan pengujian hipotesis. Jenis data yang digunakan merupakan data kuantaitaif yang didapatkan dari sumber data primer, lalu diolah menggunakan aplikasi SPSS ver.25. hasil penelitian ini yaitu brand awareness, brand image, dan brand ambassador secara parsial tidak berpengaruh secara positif dan signifikan terhadap keputusan pembelian secara online pada produk Scarlett Whitening di Kecamatan Sumbawa. Dan brand trust berpengaruh secara positif dan signifikan terhadap keputusan pembelian secara online pada produk Scarlett Whitening di Kecamatan Sumbawa.
PERAN E-COMMERCE DAN KAPABILITAS INOVASI DALAM MEMPENGARUHI KINERJA UMKM DI KABUPATEN SUMBAWA Handayani, Silva; Fietroh, Muhammad Nur
Jurnal Ekonomi & Bisnis Vol. 12 No. 1 (2024): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v12i1.1436

Abstract

This study aims to examine the influence of e-commerce (X1) and innovation capability (X2) on the performance of MSMEs in Sumbawa District. The population in this study are MSME owners in Sumbawa District, the exact number of which is not known. Seeing that the research population is very large and the researcher does not know the exact number, to determine the sample size for this study, Paul Leedy's formula was used to obtain a sample size of 100 people who would be used as research respondents. In this study, information was collected through questionnaires given to respondents. The data that has been collected will then be processed using the SPSS program to be studied using analytical techniques, including multiple linear regression analysis, partial hypothesis testing (t test), and determinant coefficient test (R2). The results of this study showed that the e-commerce and innovation capability partially had a positive and significant effect on the performance of MSMEs in Sumbawa District. The influence of e-commerce variables and innovation capability on MSMEs performance variables in Sumbawa District is 53.6%, while the remaining 46.4% is influenced by other variables outside this research model, such as MSME actors' competency factors, marketing creativity, and access to capital.
PENGARUH DEBT TO EQUITY RATIO, NON PERFORMING LOAN DAN BIAYA OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP RETURN ON ASSET PADA PT. PEGADAIAN (PERSERO) Fietroh, Muhammad Nur; Fitriyani, Ika
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3846

Abstract

Permasalahan yang dialami oleh PT. Pegadaian jika dilihat dari Debt to Equity Ratio (DER) pada tahun 2007–2020 memiliki katagori kurang baik yaitu sebesar 3,13%. Rasio hutang yang cukup tinggi berdampak pada perusahaan belum bisa membayar penuh kewajibannya. Selain itu, DER pada ekuitas yang rendah berdampak bahwa perusahaan tersebut belum bisa memanfaatkan labanya secara maksimal. Tingkat Return On Assets (ROA) telah mengalami fluktuasi selama 14 tahun tersebut.Tujuan penelitian ini untuk mengetahui pengaruhDebt to Equity Ratio (DER), Non Performing Loan (NPL) dan Biaya Operasional Pendapatan Operasional (BOPO) terhadap Return On Asset (ROA) pada PT Pegadaian (Persero). Teknik pengumpulan data dengan menggunakan metode dokumentasi yaitu berupa laporan keuangan pada PT. Pegadaian (Persero). Teknik analisis data menggunakan regresi linear berganda, uji asumsi klasik, uji t (secara parsial), uji f (simultan) dan koefisien determinasi. Pengolahan data dalam penelitian ini menggunakan program Software SPSS (Statistic Package for the social Sciens) 23.00 for Windows. Hasil penelitian ini menunjukkan bahwa secara parsial DER berpengaruh positif terhadap ROA, Secara parsial NPL tidak berpengaruh terhadap ROA. Secara parsial BOPO berpengaruh terhadap ROA. Kemudian secara simultan DER, NPL, dan BOPO berpengaruh signifikan terhadap ROA pada PT. Pegadaian.
Examining the Association Between Affiliate Marketing, Customer Ratings, and Product Quality and Their Impact on Consumer Purchase Decisions in TikTok Shop Saputra, Rendi Adi; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1039

Abstract

This study aims to examine the effects of Affiliate Marketing, Online Customer Reviews, and Product Quality on PVN shoes' purchase decisions on the TikTok Shop application. This research uses a quantitative, associative method, with a population of students from Sumbawa University of Technology who have purchased PVN shoes. Data were collected via questionnaires distributed directly to respondents, and purposive sampling was used to select 210 respondents. Data analysis was conducted using multiple linear regression, t-test, and coefficient of determination (R²) with the assistance of SPSS 26. The results indicate that (1) Affiliate Marketing has a significant positive effect on the purchase decision of PVN shoes, (2) Online Customer Reviews have a significant positive effect on the purchase decision of PVN shoes, and (3) Product Quality has a significant positive effect on the purchase decision of PVN shoes. These findings provide a conceptual framework for understanding the factors that influence purchase decisions.
Co-Authors Agus Santoso Agus Santoso Ahmad Yamin Aldri Frinaldi Amira Amira Ananda, Nova Aditya Baiq Sarah Andriani Busman, Sherwin Busman, Sherwin Ary Cita, Fitria Permata Delvi Ulandari Dwicahyo, Herwanda Rama Edi Irawan Edwin Baskara Firmansyah, Dimas Fitriyani, Ika Handayani, Silva Hartini Hartini Hartini Hidayat, Ali Akbar Ika Fitriani Ika Fitriyani Ika Fitriyani Kalsum Yahya Kristiana Mandasari, Jayanti Melisa Melisa Nova Adhitya Ananda Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Purnama, Yuni Putri Reno Kemala Sari Putri, Berliana Putri, Marsanda Dwi Ramdani, Amjad Rozzy Aprirachman Rusni, Andi S Sahida S Suhaedi Sanjani, Muhammad Rafi'i Saputra, Rendi Adi Selpiah, Disa Serli Oktapiani Sri Andriani Sri Andriani Subhan Purwadinata Subhan Purwadinata, Subhan Sudodo, Yandri Sugeng, Santoso Sugiarto, Aris Sulistya, Irma Suryani, Aryani U Usman W, Dirga Al Ashar Hadi Susamto Yandri Sudodo Yusril Ikhsan