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All Journal Jurnal Dimensi Pendas : Jurnah Ilmiah Pendidikan Dasar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal TAMBORA Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Cafetaria Elastisitas Jurnal Ekonomi Pembangunan Jurnal Riset Kajian Teknologi dan Lingkungan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Manajemen dan Bisnis Mafaza : Jurnal Pengabdian Masyarakat SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Journal of Business Studies and Management Review Journal of Educational Management Research Advantage: Journal of Management and Business Jurnal Riset Kajian Teknologi dan Lingkungan
Fietroh, Muhammad Nur
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THE EFFECT OF COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE WITH RELIGIOSITY AS A MODERATING VARIABLE Rusni, Andi; Nur Fietroh, Muhammad
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.37889

Abstract

This study aims to examine the effect of remuneration and work discipline on employee performance, with religiosity as a moderating element. This study uses quantitative techniques and a causal approach in data analysis. The research population consists of all Regional Apparatus Organization (OPD) workers in West Sumbawa Regency (KSB), with a total of 3,133 individuals. The total sampling technique was used in this study. The sample size was determined using the Slovin formula, resulting in a total of 100 respondents. Data were analyzed using the Partial Least Squares (PLS) approach, which is part of the Structural Equation Modeling (SEM) analysis. The results showed that compensation and discipline positively and significantly affect employee performance. Religiosity effectively moderates the effect of compensation and work discipline on employee performance in OPD KSB. Increased remuneration and effective discipline enforcement can increase staff productivity and efficiency. Employee religiosity acts as a moderator that strengthens the relationship between compensation, discipline, and performance. Employees with high levels of religiosity will feel a greater effect of both elements on their performance, suggesting that spiritual values and work ethics are interrelated and can encourage a more productive work environment.
ANALISIS KEMISKINAN MULTIDIMENSI DI KABUPATEN SUMBAWA Purwadinata, Subhan; Fitriyani, Ika; Fietroh, Muhammad Nur; Hidayat, Ali Akbar
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 6 No. 1 (2024): Elastisitas, Maret 2024
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/e-jep.v6i9

Abstract

This research aims to determine multidimensional poverty in Sumbawa Regency. The data analysis used in this research is multidimensional poverty calculation analysis. The results of the research show that Sumbawa Regency, based on the calculation of the Multidimensional Poverty Index in Sumbawa Regency, shows the results of calculating the value of IKM with the nutritional proportion of IKM RT with children under five being 18.3%. The prevalence of diseases that interfere with main work in Sumbawa Regency in 2023 is 32.1%. This figure is higher than the national average of 16.3%, the school enrollment rate in 2023 is 6.98%. The expected length of schooling (AHS) in Sumbawa Regency in 2023 is 11.7 years. The percentage of households with a floor area under 7.2 square meters per person in Sumbawa Regency in 2023 is 14.4%. The percentage of individuals in households who drink from unsuitable drinking water sources in Sumbawa Regency in 2023 is 122.58%. The percentage of individuals in households who use inadequate cooking fuel sources in Sumbawa Regency in 2023 is 65.35%. The percentage of individuals in households who use inadequate cooking fuel sources in Sumbawa Regency in 2023 is 46.67%. The percentage of individuals who do not have a birth certificate in Sumbawa Regency in 2023 is 1.3%. and finally the percentage of households in Sumbawa who did not use the internet during the last 3 months was 21.82%. This figure is higher than the national average of 9.69%. The conclusion of this research is that based on the results of multidimensional poverty measurements to determine priorities for poverty management policies/programs.
PENGARUH DEBT TO EQUITY RATIO, NON PERFORMING LOAN DAN BIAYA OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP RETURN ON ASSET PADA PT. PEGADAIAN (PERSERO) Muhammad Nur Fietroh; Ika Fitriyani
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3846

Abstract

Permasalahan yang dialami oleh PT. Pegadaian jika dilihat dari Debt to Equity Ratio (DER) pada tahun 2007–2020 memiliki katagori kurang baik yaitu sebesar 3,13%. Rasio hutang yang cukup tinggi berdampak pada perusahaan belum bisa membayar penuh kewajibannya. Selain itu, DER pada ekuitas yang rendah berdampak bahwa perusahaan tersebut belum bisa memanfaatkan labanya secara maksimal. Tingkat Return On Assets (ROA) telah mengalami fluktuasi selama 14 tahun tersebut.Tujuan penelitian ini untuk mengetahui pengaruhDebt to Equity Ratio (DER), Non Performing Loan (NPL) dan Biaya Operasional Pendapatan Operasional (BOPO) terhadap Return On Asset (ROA) pada PT Pegadaian (Persero). Teknik pengumpulan data dengan menggunakan metode dokumentasi yaitu berupa laporan keuangan pada PT. Pegadaian (Persero). Teknik analisis data menggunakan regresi linear berganda, uji asumsi klasik, uji t (secara parsial), uji f (simultan) dan koefisien determinasi. Pengolahan data dalam penelitian ini menggunakan program Software SPSS (Statistic Package for the social Sciens) 23.00 for Windows. Hasil penelitian ini menunjukkan bahwa secara parsial DER berpengaruh positif terhadap ROA, Secara parsial NPL tidak berpengaruh terhadap ROA. Secara parsial BOPO berpengaruh terhadap ROA. Kemudian secara simultan DER, NPL, dan BOPO berpengaruh signifikan terhadap ROA pada PT. Pegadaian.
PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG KUROJI KABUPATEN SUMBAWA Firmansyah, Dimas; Fietroh, Muhammad Nur
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02` (2025): Volume 10 No. 2 Juni 2024 In Built
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02`.31561

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, word of mouth, dan harga terhadap keputusan pembelian pada konsumen Generasi Z di Warung Kuroji, Kabupaten Sumbawa. Persaingan yang ketat di industri kuliner menuntut pelaku UMKM untuk memahami faktor-faktor kunci yang membentuk perilaku konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling terhadap 100 responden yang merupakan konsumen Generasi Z. Data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan, word of mouth, dan harga, baik secara parsial maupun simultan, memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Ditemukan bahwa harga merupakan faktor yang paling dominan dalam memengaruhi keputusan pembelian. Temuan ini memberikan implikasi manajerial bagi Warung Kuroji untuk terus meningkatkan kualitas pelayanan, mengelola komunikasi dari mulut ke mulut secara efektif, dan menerapkan strategi harga yang kompetitif guna mempertahankan dan menarik pelanggan.
The Role of Service, Product Quality, and Consumer Satisfaction in Driving Repurchase Intention on TikTok Shop Dwicahyo, Herwanda Rama; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1167

Abstract

This study examines the effects of service quality, product quality, and customer satisfaction on repeat purchase intention among TikTok Shop users in Sumbawa Regency. TikTok Shop, as a social commerce platform integrating entertainment with digital transactions, has transformed consumer online shopping behavior. Employing a quantitative approach and multiple linear regression analysis with 100 purposively sampled respondents, the findings indicate that service quality, product quality, and customer satisfaction significantly and positively influence repeat purchase intention both partially and simultaneously. The adjusted R² value of 0.475 suggests that these three independent variables explain 47.5% of the variation in consumers’ repeat purchase intention. These results emphasize the importance of enhancing service and product quality alongside managing customer satisfaction as strategic measures to build customer loyalty and ensure business sustainability, especially for MSMEs in non-metropolitan regions such as Sumbawa Regency. The practical implications of this study can serve as guidelines for developing effective marketing and service strategies on the TikTok Shop platform to improve customer retention. Furthermore, this study contributes empirical insights into the dynamics of social commerce in Indonesia within the context of the local digital economy.
Pengaruh Modal Usaha, Lokasi Usaha, dan Lama Usaha Terhadap Pendapatan UMKM Putri, Berliana; Fietroh, Muhammad Nur
TIN: Terapan Informatika Nusantara Vol 6 No 3 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i3.8143

Abstract

This study aims to analyze the influence of business capital, business location, and business duration on the income of Micro, Small, and Medium Enterprises (MSMEs) in Sumbawa Regency. Using a quantitative approach with a causal-explanatory design, this study applies multiple linear regression analysis to test the relationship between variables. A total of 100 MSME respondents were selected through proportional random sampling technique from a population of 1632 business units. Data were collected using a structured questionnaire and have been tested for validity through the classical assumption test. The results showed that business capital (t = 3.689; p < 0.05), business location (t = 4.572; p < 0.05), and business duration (t = 4.045; p < 0.05) each have a positive and significant effect on MSME income. Among the three, business location is the most dominant factor with the highest beta coefficient (β = 0.318), indicating that strategic geographic location has a stronger influence on increasing income compared to capital (β = 0.256) and business duration (β = 0.287). The implication of this finding suggests that external factors such as accessibility and market reach can be more decisive in determining business success. This study fills a gap in the literature by providing local context-based empirical evidence regarding the factors that influence MSME income, particularly in non-metropolitan areas such as Sumbawa. The results provide valuable recommendations for local governments, financial institutions, and MSME actors in designing inclusive economic development strategies.
Pengaruh Fear of Missing Out, Brand Image dan Influencer Marketing Terhadap Keputusan Pembelian Produk Skincare Glad2glow Amira, Amira; Fietroh, Muhammad Nur
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4362

Abstract

This study aims to analyze the influence of Fear of Missing Out (FOMO), Brand Image, and Influencer Marketing on the purchasing decisions of Glad2glow skincare products among students of the Faculty of Economics and Business at the University of Technology Sumbawa. The rapid growth of the skincare industry is driven by lifestyle changes among the younger generation and the increasing role of social media as a primary tool in digital marketing. As part of the digital native generation, students are highly responsive to beauty trends influenced by social anxiety (FOMO), brand perception, and influencer recommendations. Using a quantitative survey method with multiple linear regression analysis on a sample of 100 respondents, the results show that all three variables, FOMO, Brand Image, and Influencer Marketing, have a positive and significant impact on purchasing decisions, with Influencer Marketing being the most dominant factor. These findings highlight the importance for skincare businesses and digital marketers to develop strategies that harness the power of FOMO, establish a strong brand image, and effectively utilize influencers to enhance customer loyalty and sales conversions within the student market segment, while also contributing to the theoretical development of digital marketing literature in the era of digital transformation.
Pengaruh Produk, Harga dan Tempat Terhadap Keputusan Pembelian Produk Tomoro Coffe Pada Masyarakat Sumbawa Suryani, Aryani; Fietroh, Muhammad Nur
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4367

Abstract

This study aims to analyze the influence of Product, Price, and Place on the purchase decisions of Tomoro Coffee products among the people of Sumbawa Regency. The cultural shift of coffee consumption from a functional need to a modern lifestyle has contributed to intense competition in the coffee shop industry, including in developing regions such as Sumbawa. Tomoro Coffee has emerged as a new brand with an aggressive pricing strategy, claimed premium product quality, and strategically located outlets. This research employs a quantitative approach using a survey method involving 100 respondents who are Tomoro Coffee consumers in Sumbawa. The analytical technique used is multiple linear regression to measure the partial influence of each variable. The results show that all three variables, Product, Price, and Place, have a positive and significant effect on purchase decisions. Among them, Price has the strongest influence, followed by Place and Product. These findings offer strategic implications for F&B businesses in designing effective marketing mixes in regional markets and emphasize the importance of perceived quality, price affordability, and outlet location in shaping consumer purchase decisions. Additionally, this study contributes to the marketing management literature by providing empirical insights from a non-metropolitan area in Indonesia.
The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness Ramdani, Amjad; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1161

Abstract

This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan areas. Using a quantitative approach and an explanatory survey method, data was collected from 100 SME respondents who actively use social media in their marketing strategies. The research instrument was validated through validity and reliability tests, then analyzed using multiple linear regression with SPSS version 25. The results indicate that the three independent variables—digital marketing, social media, and influencer marketing—have a positive and significant impact on brand awareness. Digital marketing has been proven to efficiently enhance brand visibility; social media strengthens emotional connections and closeness between brands and consumers; while influencer marketing provides credibility effects that expand brand reach through social influence. The coefficient of determination (Adjusted R²) of 0.645 indicates that the model explains 64.5% of the variance in brand awareness. This study provides practical contributions for SMEs in designing more effective and adaptive digital marketing strategies in response to changes in digital consumer behavior.
Digital Marketing, Green Consumerism, and Style Engagement: Understanding Gen Z’s Thrift Shopping Decisions Putri, Marsanda Dwi; Fietroh, Muhammad Nur
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1210

Abstract

This study examines how Social Media Marketing (SMM), Green Consumer Behavior (GCB), and Fashion Involvement (FI) influence Generation Z’s thrifting purchase decisions in Sumbawa Regency. Driven by the rise of the digital economy, growing social media use, and increasing sustainable fashion trends, the research applies an explanatory quantitative method with a cross-sectional design. A purposive sample of 100 Gen Z respondents completed a validated 5-point Likert scale questionnaire. Data were analyzed using multiple linear regression after classical assumption testing. Findings reveal that SMM, GCB, and FI each have a positive and significant effect on thrifting purchase decisions, both individually and collectively. FI emerges as the strongest driver, showing that passion, interest, and engagement in fashion most strongly shape buying behavior. SMM enhances product awareness and fosters interactive relationships, while GCB motivates eco-conscious choices. These insights offer strategic value for thrifting businesses in non-metropolitan areas: leverage digital platforms for targeted engagement, promote sustainability narratives, and align product offerings with evolving youth fashion trends.
Co-Authors Agus Santoso Agus Santoso Ahmad Yamin Aldri Frinaldi Amira Amira Ananda, Nova Aditya Arjuna Putra Baiq Sarah Andriani Busman, Sherwin Busman, Sherwin Ary Cita, Fitria Permata Delvi Ulandari Dwicahyo, Herwanda Rama Edi Irawan Edwin Baskara Firmansyah, Dimas Fitriyani, Ika Hartini Hartini Hartini Hidayat, Ali Akbar Ika Fitriani Ika Fitriyani Ika Fitriyani Kalsum Yahya Kristiana Laila Arbiah Fajriana Mandasari, Jayanti Melisa Melisa Nova Adhitya Ananda Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Purnama, Yuni Putri Reno Kemala Sari Putri, Berliana Putri, Marsanda Dwi Ramdani, Amjad Rozzy Aprirachman Rusni, Andi S Sahida S Suhaedi Sanjani, Muhammad Rafi'i Serli Oktapiani Silva Handayani Sri Andriani Sri Andriani Subhan Purwadinata Subhan Purwadinata, Subhan Sudodo, Yandri Sugeng, Santoso Sugiarto, Aris Sulistya, Irma Suryani, Aryani U Usman W, Dirga Al Ashar Hadi Susamto Yandri Sudodo Yusril Ikhsan