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Peningkatan Penjualan Produk Cinderamata pada UMKM Desa Sawarna Melalui Aplikasi Sitaman Bumi Terintegrasi Batour Simamora, Muhammad Gifari H; Zakaria, Muhammad Faridzain; Syahrani, Gina; Budi, Rifky Kurniawan Setya; Purnama, Rafi; Sauri, Yayan Sofyan; Azhar, Mochammad Fikry Maulana; Aryanto, Didit; Syaputra, Darmawan Rizky; Fauziah, Nina Syifa; Laksana, Tri Ginanjar
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 2 No. 1 (2024): Dedikasi 2024
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v2i1.50

Abstract

Sitaman Bumi application is or as it is known today, an innovative software specifically designed to manage the Bayah Dome Geopark in Bayah District, Lebak Regency, Banten Province. It is expected that this software application can make a positive contribution to improving education, management of tourism activities and the economy in developing the potential of the Bayah Dome Geopark. The purpose of implementing this community service is how to increase sales of souvenir products managed by MSMEs in Sawarna Village, the marketing strategy involves utilizing the Batour application as a tool to market these products to visiting tourists. Currently, marketing and promotion of souvenir products in Sawarna Village, especially those carried out by PKK mothers are still conventional. A number of souvenir products managed by PKK women experience difficulties in sales that lead to stock accumulation and   financial   losses.   In   overcoming   this   problem,   those   involved   in empowerment efforts need to provide support and motivation to the community so that they can improve their skills in marketing strategies. This aims to increase sales and expand the market for souvenir products.
Co-Authors Adam Rifais Ade Rahmat Iskandar Afandi Nur Aziz Thohari Agripina, Ailsa Agustyawan, Arif Ahmad, Wan Nooraishya Wan Akbar Fadhillah, Maulana Amalia Beladinna Arifa Andi Setiawan Apri Junaidi Arimbi Dwimita Putri, Devina Aryanto, Didit Aulya Yunitasari, Dwi Azhar, Mochammad Fikry Maulana Bodhi Waluyo Swarna Jakti Budi, Rifky Kurniawan Setya Chandra, Winoto Condro Kartiko Deni Prasetyo, Deni Dian Nurdiansyah Dwi Nugroho, Alfian Ekantoro, Julyanto Elisa Sriyulia Enny Istanti Faqih, Abdul Haris Fauzan Firaus, Azka Fauziah, Nina Syifa Febriati, Atik Iwan Abadi JUBAEDAH JUBAEDAH, JUBAEDAH Jubaedah, Jubaedah Kurnia Budiawan, Nadjib Kurnia, Dian Ade Kurnia, Dian Ade Martin Parhusip Maulana Syahputra, Aditya Maulana Wibowo, Ariel Maulana, Nur Muhamad, Pagi Muhammad Zidny Naf'an Nabila, Farah Nada Kusnendar, Ahmad Nansa Anwar, Ulis Nia Annisa Ferani Tanjung Nila Aulia Musa Nining, Sri Novanda Alim Setya Nugraha Novandra, Gagas Nur Baitti, Silvi Nuraini, Karina Nuri Annisa Nurun Ala, Hindun Pranoto, Imam Aji Prasetyo, Aditya Budi Pratama, Muhammad Iqbal Pujiono, Krisna Dimas Purnama, Rafi Putri Ilhami, Ginaris Rahayu, Sintia Rahwi, Muhamad Alif Ramadhan, Alfajri Ramadhani, Rima Dias Rasmila Rasmila, Rasmila Rindu Hafil Muhammadi Rizky, Miftahur Rofi Ariansyah, Muhammad Sabil, Muhamad Sauri, Yayan Sofyan Setiadi, Muhamad Irfan Sheren Afryan Tiastama Simamora, Muhammad Gifari H Sintiya Siti Khomsah, Siti Suarna, Nana Suarna, Nana Sudianto Syahrani, Gina Syaputra, Darmawan Rizky Ummi Athiyah Utama, Rizki Bintang Utama, Rizki Bintang Utami, Annisaa Wibowo, Ariel Maulana Widi Afandi Yanuardi Leksono, Fatur Zakaria, Muhammad Faridzain