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All Journal Gulawentah:Jurnal Studi Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) Dentin Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pendidikan PKn Indonesian Journal of Informatic Research and Software Engineering Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat IJBEM : Indonesian Journal of Business Economics and Management Jurnal Horizon Pendidikan Economica: Journal of Economic and Economic Education Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik International Journal of Information System and Innovation Management Jurnal ilmiah teknologi informasi Asia
Stevani, Stevani
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Economica: Journal of Economic and Economic Education

 1 
UTILIZATION OF E-COMMERCE AS A LEARNING MEDIA FOR DIGITAL MARKETING AND SOCIAL MEDIA FOR ENTREPRENEURSHIP STUDENTS Amelia, Mona; Ronald, Jimi; Eprillison, Vivina; Stevani, Stevani; Irwanto, Jefri
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9947

Abstract

Digital transformation has changed the way business people market their products through E-Commerce and social media. This condition requires the world of education, especially entrepreneurship study programs, to equip students with applicable digital marketing skills. E-Commerce not only functions as a transaction medium, but also as a means of learning digital entrepreneurship practices that integrate online store management, promotional strategy creation, and direct interaction with consumers through social media. This study aims to analyze the effect of the use of E-Commerce and the use of social media on students' understanding of entrepreneurship in the Digital Marketing and Social Media course. The research method uses a quantitative approach with the Partial Least Square (PLS) technique with 35 respondents from the Entrepreneurship study program, Faculty of Economics and Business, Universitas PGRI Sumatera Barat . The results of data processing show that all indicators are valid and reliable with Outer Loading values above 0.70, AVE above 0.50, and Composite Reliability exceeding 0.70. Path Coefficient shows a significant influence of the use of E-Commerce (β = 0.52; p = 0.001) and social media (β = 0.47; p = 0.004) on students' understanding of digital marketing. This study is expected to be a reference for universities in designing an entrepreneurship curriculum based on digital practices that are in line with the development of the digital economy. The integration of E-Commerce and social media as learning media is believed to be able to produce young entrepreneurs who are adaptive, creative, and ready to face the challenges of the digital market.
ANALYSIS OF INCOME INEQUALITY (GINI RATIO) AND ITS IMPACT ON THE HUMAN DEVELOPMENT INDEX (HDI) IN WEST SUMATRA PROVINCE Amaluis, Dina; Ronald, Jimi; Amelia, Mona; Stevani, Stevani; Syamra, Yesmira; Eprillison, Vivina
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 11, No 2 (2023): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2024.v12.i2.8321

Abstract

This study aims to see or find out 1) the phenomenon of income inequality during 5 years of observation in the Districts / Cities of West Sumatra Province, 2) Human Development Index in Districts / Cities of West Sumatra Province, 3) The Impact of Income Inequality on the Human Development Index in Districts / Cities of West Sumatra Province, The type of research used is associative research. This research was conducted using the object of research in districts / cities in West Sumatra province consisting of 19 districts / cities in Sumatra Bara province. Research data used during the period 2017-2021 with 90 samples. The results showed that: 1) Income Inequality has a negative and significant impact on the Human Development Index in the Districts / Municipalities of West Sumatra Province.
ANALYSIS OF INCOME INEQUALITY (GINI RATIO) AND ITS IMPACT ON THE HUMAN DEVELOPMENT INDEX (HDI) IN WEST SUMATRA PROVINCE Amaluis, Dina; Ronald, Jimi; Amelia, Mona; Stevani, Stevani; Syamra, Yesmira; Eprillison, Vivina
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 12, No 2 (2024): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2024.v12.i2.8225

Abstract

This study aims to see or find out 1) the phenomenon of income inequality during 5 years of observation in the Districts / Cities of West Sumatra Province, 2) Human Development Index in Districts / Cities of West Sumatra Province, 3) The Impact of Income Inequality on the Human Development Index in Districts / Cities of West Sumatra Province, The type of research used is associative research. This research was conducted using the object of research in districts / cities in West Sumatra province consisting of 19 districts / cities in Sumatra Bara province. Research data used during the period 2017-2021 with 90 samples. The results showed that: 1) Income Inequality has a negative and significant impact on the Human Development Index in the Districts / Municipalities of West Sumatra Province.
CTL AND BLENDED LEARNING MODELS IN IMPROVING LEARNING OUTCOMES Ronald, Jimi; Amelia, Mona; Eprillison, Vivina; Stevani, Stevani; Amaluis, Dina; Pratama, Indra Mulia; Selvia, Nisha
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 12, No 1 (2023): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2023.v12.i1.7582

Abstract

Contextual Teaching And Learning (CTL) and Blended Learning models are learning models that both improve student learning outcomes. The purpose of this study was to analyze the effect of the Contextual Teaching And Learning (CTL) Learning Model on the learning outcomes of students in Class 2022 A of the Economic Education Study Program, Faculty of Economics and Business, Universitas PGRI Sumatera Barat, to analyze the effect of the Blended Learning Model on the learning outcomes of students in Class 2022 B of the Economic Education Study Program, Faculty of Economics and Business, Universitas PGRI Sumatera Barat, and to see the difference in the effect of the Contextual Teaching And Learning (CTL) Learning Model with the Blended Learning Model on the learning outcomes of students in Class 2022 of the Economic Education Study Program, Faculty of Economics and Business, Universitas PGRI Sumatera Barat. The method in this study uses the Quasy Experiment method, with the population being 108 batch students with the sample being batch 2022 A and 2022 B with a total of 50 people. The hypothesis test used is using factorial analysis which is modified by a different test. From the results of the study obtained the results that: there is an effect of the Contextual Teaching And Learning Model (CTL) on the learning outcomes of students in Class 2022 A of the Economic Education Study Program, Faculty of Economics and Business, Universitas PGRI West Sumatra, there is an effect of the Blended Learning Model on the learning outcomes of students in Class 2022 B of the Economic Education Study Program, Faculty of Economics and Business, Universitas PGRI West Sumatra, and there is a difference in the effect of the Contextual Teaching And Learning Model (CTL) with the Blended Learning Model on the learning outcomes of students in Class 2022 of the Economic Education Study Program, Faculty of Economics and Business, Universitas PGRI Sumatera Barat.
Co-Authors Afriyanto, Rahmat Agusra, Dodi Aldini, Felia Ang, Jessica Friscilla Anjelina S, Mia Anrahvi, Rifka Ansofino Ansofino Aqeil, Ahmeid Aulia, Aisyahna Kurniadi Deslianti, Putri Dina Amaluis Fahlevi, Renza Fitri Ramadhani Grace, Grace Gusti, Salma Danu Hamdani, Wahyu Harini, Gustia Ilahi, Hawa Nur Irwanto, Jefri jimi ronald, jimi Keren, Keren Krishnawan Firdaus, I Wayan Arya Lovelly Dwinda Dahen Maharani, Cici - Mangkey, Jasica Kristin mona amelia, mona Mutiara, Ica - Ningsih, Messy Novia Nursapia Harahap Oktiani, Beta Widya pratama, Indra Mulia Pratama, Novrian Pratama, Wira Ardhimas Putra, Muhamad Zhabiyan Dwi Putri, Riri Aulia Ramadhan, Dwiki Ramadhani, Sekar Ayu rika verawati, rika Rmayani, Citra Saphira, Viony Sari, Ike Rukmana Sari, Monika Selvia, Nisha Setyawardhana, Raden Harry Dharmawan Shafrina, Munyati Sinambela, Fitriana Aidnilla Siregar, Amelia Putri Sitompul, Silvia Sari Situmorang, Irvan Rolyesh Sri Wahyuni Trito, Belthasar Siahaan Viony, Viony Vivina Eprillison Wirnawan, Wirnawan Yesmira Syamra, Yesmira Zulaini, Welnesa