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All Journal CESS (Journal of Computer Engineering, System and Science) JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING IJIS - Indonesian Journal On Information System Journals of Ners Community Jurnal Teknologi dan Informasi JSI (Jurnal sistem Informasi) Universitas Suryadarma Jurnal Teknologi Dan Sistem Informasi Bisnis Prosiding National Conference for Community Service Project Jurnal Sistem Informasi, Teknologi Informasi, dan Edukasi Sistem Informasi (JUST-SI) Telcomatics Journal of Information System and Technology (JOINT) Journal of Computer and Information System (J-CIS) INOVTEK Polbeng - Seri Informatika Smatika Jurnal : STIKI Informatika Jurnal
Sama, Hendi
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Nursing

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HOW IMPORTANT MARKET AND TECHNOLOGICAL ALIGNMENT IN DEVELOPING PROACTIVE DECISION-MAKING AND DESIGN FLEXIBILITIES: A SYSTEMATIC LITERATURE REVIEW Sama, Hendi; Gabriella, Jessica; Siahaan, Mangapul
IJIS - Indonesian Journal On Information System Vol 11, No 1 (2026): APRIL
Publisher : POLITEKNIK SAINS DAN TEKNOLOGI WIRATAMA MALUKU UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36549/ijis.v11i1.436

Abstract

This systematic literature review examines how aligning market demands with technology fosters proactive decision-making. Synthesizing recent academic literature, it confirms that AI-driven analytics are crucial for shifting organizations to a proactive strategic posture, enhancing agility and forecasting. However, this transformation is hindered by significant challenges, including dependency on data quality, integration complexity, financial barriers, and ethical issues like algorithmic bias. Successful adoption requires robust risk management and the strategic integration of human oversight—encompassing critical evaluation and ethical judgment—into the data-driven process. This research provides a framework for balancing technological adoption with human-centric governance to help organizations remain competitive in the digital age. Keywords: Market and Technology Alignment, Proactive Decision-Making, Design Flexibility
Co-Authors ., Henly Aboagye, Osei Enoch Adi Agus Yanto Andik Yulianto Christian, Yefta Deli Dienro, Foli Djayadhinata, Djayadhinata Eryc, Eryc Firmansyah, Muhamad Dody Gabriella, Jessica Gautama Wijaya Gumolung, Randy Hendi Che Hilton, Chelsea Jerry Khomali, Carlos Justin Liang, Suwarno Lius, Kevin Muhamad Dody Firmansyah Mungkap Mangapul Siahaan Nasution, Dimas Firmansyah Permata, Dwi Ninda Prasetyo, Stefanus Eko Putra, Edi Yulianto Putra, Edy Yulianto Ricky Fernando Sabariman Sabariman Sabariman Sabariman Salsabila, Nanda Selina Stefanie Syaeful Anas Aklani, Syaeful Syahputra, Bayu Ting, Vincent Vannesse Titoni, Erica Tjahyadi, Surya Tony Jack Tan Ding Tony Wibowo, Tony Vanessa, Nancy Vendryan WAN, Jed Wan Z Zulkarnain, Z Zhang, Wesley Zulkarnain Zulkarnain Zulkarnain