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All Journal English Review: Journal of English Education YUME : Journal of Management Best Journal (Biology Education, Sains and Technology) Society: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH
Conny, Conny
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal Economics Technology and Entrepreneur

 1 
THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION ON IMPULSE BUYING AMONG LAZADA CONSUMERS (A CASE STUDY ON STUDENTS OF THE MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) Azis Muthalib, Dzulfikri; Conny, Conny
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1453

Abstract

This study aims to examine and analyze The Influence of Hedonic Shopping Motivation on Impulse Buying Among Lazada Consumers (A Case Study of Students in the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari). The sample was selected using purposive sampling, with a total of 85 respondents. This research employed simple linear regression analysis. The results revealed that hedonic shopping motivation has a positive and significant effect on impulse buying behavior among consumers using the Lazada platform. An increase in hedonic shopping motivation is clearly linked to a corresponding rise in impulse buying behavior. These findings suggest that strong hedonic shopping motivation plays a critical role in driving impulsive purchasing tendencies among Lazada users.
ANALYSIS OF THE EXPECTATION-CONFIRMATION MODEL IN CONTINUANCE INTENTION TO USE THE MAXIM APPLICATION Hamid, Nisrina; Conny, Conny
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1481

Abstract

The online transportation application has emerged as a practical solution for the public in the era of globalization and digitalization. MAXIM, one of the rapidly growing online transportation applications in Kendari city, serves as a focal point in this study. The research aims to analyze the impact of the Expectation Confirmation Model (ECM) on the intention to continue using the MAXIM application. With a sample size of 140 respondents chosen through purposive sampling, data was collected via a questionnaire measuring perceived usefulness, confirmation, habit, and intention to continue. The data analysis employed Structural Equation Modeling Partial Least Squares (SEM-PLS). The findings reveal that confirmation significantly and positively influences perceived usefulness and habit, demonstrating a strong correlation. Conversely, while the impact of confirmation on satisfaction remains positive, it is relatively weak. Additionally, perceived usefulness and habit exhibit significant positive effects on the intention to continue usage. Despite satisfaction's positive influence on continuation intention, its impact is comparatively weak. User experience may serve as a viable variable for future research endeavors.
EMOTIONAL VALUE INFLUENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AND CORPORATE IMAGE MODERATION EFFECTS Conny, Conny
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2052

Abstract

This study investigates the roles of emotional value and corporate image as key drivers of customer loyalty in the restaurant sector, while also exploring the mediating and moderating functions of customer satisfaction. Employing a quantitative research design, data were collected through a structured questionnaire using a five-point Likert scale, targeting restaurant customers as respondents. The analytical technique used was Partial Least Squares Structural Equation Modeling (PLS-SEM), which is well-suited for testing complex relationships among latent variables and handling non-normal data distributions. The results indicate that emotional value exerts a strong and positive influence on customer satisfaction, which, in turn, significantly contributes to building customer loyalty. Although corporate image does not directly affect loyalty, it plays an important role in enhancing satisfaction and amplifying its impact on loyalty when acting as a moderating variable. Furthermore, customer satisfaction effectively mediates the relationship between emotional value and loyalty, affirming its central role in shaping consumer behavior. Interestingly, the interaction between corporate image and emotional value did not show a significant effect on satisfaction, suggesting that these constructs operate more independently within this context. Overall, the study highlights the importance of creating emotionally engaging customer experiences and maintaining a strong corporate image to foster satisfaction and long-term loyalty in the competitive restaurant industry landscape
Co-Authors Budi, Rahmad Setia Buntu, Nasar Cecilia, Cecilia Charlie Charlie, Charlie Daswan, Lestari Erick, Erick Haprisia, Haprisia Isalman, Isalman Juharsah, Juharsah Masse, Ambo Maulana, Rifki Michelle, Michelle Mubaraq, Ahmad Muthalib, Dzulfikri Azis Ningtyas, Ajeng Purwati Nisrina Hamid Nudia Yultisa Purwati Ningtyas, Ajeng Rahmah, Maulidya Rakhmat Wahyudin Sagala, Rakhmat Wahyudin Shella, Indry Al Sinarwaty Sunarjo Sitepu, Eka Rahmadanta Tri Indah Rezeki, Tri Indah Umara, Ummi Wahyuniati Hamid Zai, Immanuel