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Journal : Solidaritas

PERSEPSI MAHASISWA PADA FILM MENCURI RADEN SALEH DI KOTA SURAKARTA DENGAN MENAMPILKAN FILM GENRE HEIST DI INDONESIA Febryan Saweho, Ellfando; Suryo S, Herning; Herawati, Dewi Maria
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Perception is a process that is prioritized through sensing, namely in a process that will be received by individuals through a receptor, namely the sensory organs in the body. So that in this sensing process it will not be separated from the process of a perception. Even perception is a very important concept in psychology, Perception, according to Jalaluddin Rakhmat, is the experience of an object, event, or relationship that is obtained by inferring information and interpreting a message. This research is shown to dissect the movie Mencuri Raden Saleh which was made in 2022 by Visinema Pictures Jakarta and provide perceptual responses to students in Surakarta. The theory used in this research is using the theory of Dr. Jalaluddin Rakhmat, M.Sc. Which is about the perception of communication psychology. The method used in this research is descriptive qualitative. Meanwhile, to dissect the meaning in the film Stealing Raden Saleh and find out the perception, using the theory of Dr. Jalaluddin Rakhmat, M.Sc, namely the perception of communication psychology that seeks the meaning of motivation, experience, personality, and the process of impression formation. The data used in this study, namely, the type of premier data taken through each perception of the informant during the research and secondary data in the form of journals, articles, and interviews to support this research so that there is no data subjectivity. The validity of the data used in this study uses data triangulation. The results of this study, the film Mencuri Raden Saleh is set in a heist film in Indonesia and raises figures from Indonesian history, namely, Raden Saleh and his famous painting of the capture of Prince Diponegoro 1857. Resulting in a perception of Communication Science Study Program students at Slamet Riyadi University Surakarta who are very enthusiastic and like the film Stealing Raden Saleh. Keywords : Perception, Film Heist Genre, Raden Saleh Sjarif Boestaman
STRATEGI KOMUNIKASI PEMASARAN WEDRINK SOLOBARU MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KEPUASAN KONSUMEN Kinasih, Sekar; Itasari, Andri Astuti; Herawati, Dewi Maria
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

ABSTRACT The marketing communication strategy (promotion) is crucial for achieving company goals. Wedrink Solobaru, as a new food and beverage franchise, competes with other brands like Mixue and Momoyo in Solo City. Every business player has strategies to attract and enhance customer satisfaction. Despite being new, Wedrink Solobaru has shown rapid growth with an increasing number of visitors. This study aims to describe the marketing communication strategy of Wedrink Solobaru through Instagram in improving customer satisfaction. This research is descriptive qualitative, using primary data from interviews and observations, as well as secondary data from documents, books, and journals. Data collection techniques involve purposive sampling, with credibility tested through triangulation. Analysis is conducted using the Miles and Huberman method, including data collection, reduction, presentation, and conclusion drawing. The study results indicate that the marketing communication strategy of Wedrink Solobaru, through the 4P marketing mix and marketing communication mix, has successfully improved customer satisfaction. However, in terms of advertising, the mismatch between the received products and the advertising content still causes dissatisfaction. Keywords: Marketing Communication Strategy, Instagram, Customer, Satisfaction
STUDI FENOMENOLOGI TENTANG PENGALAMAN KOMUNIKASI ANAK PELAKU KLITIH Mahendra, Yushak; Riyanto, Buddy; Herawati, Dewi Maria
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The klitih phenomenon is an act of violence or criminality committed by children or adolescents, which has become a social problem that disturbs the local community. One of the klitih phenomena occurs in Pokak Village, Ceper District, Klaten Regency. Where the city of Klaten is one of the cities that has high crime in Central Java, and the majority of the perpetrators of criminal acts are teenagers who are still in school education. Researchers are interested in examining the communication experience of children who commit klitih. This study aims to describe social communication in the Communication Experience of Klitih's Child Perpetrators. The method used in this research is a qualitative research method with a phenomenological approach that aims to explore phenomena related to the communication experience of children who commit klitih. Data collection in this study was carried out through interviews with klitih perpetrators, parents, and siblings as well as observation and documentation to support the interview results. The results of this study found that children who commit klitih tend to have communication experiences that are influenced by negative factors from their social environment, such as peer group pressure, lack of emotional support from family, and lack of positive interaction in the community. Keywords: Communication Experience, Family, Klitih Children