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All Journal An-Nisbah: Jurnal Ekonomi Syariah Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EKONOMIS : Journal of Economics and Business Jurnal Tabarru': Islamic Banking and Finance JURNAL EKONOMI SAKTI (JES) Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen dan Bisnis Jayakarta Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Bima Journal : Business, Management and Accounting Journal Al-Mu'awanah Jurnal Perbankan Syariah Darussalam (JPSDa) Mestaka: Jurnal Pengabdian Kepada Masyarakat Madani: Multidisciplinary Scientific Journal An-Nisbah: Jurnal Ekonomi Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Jurnal Pengabdian Masyarakat (Z-COVIS)
YUSTATI, HERLINA
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Edukasi Kemasan Produk sebagai Upaya Meningkatkan Branding dan Daya Tarik Konsumen pada Wirausaha Muda E, Eyicha; Nurhidayati, Dini; Alisah, Juliah; Yustati, Herlina; Sumarni, Yenti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15558944

Abstract

In the competitive digital economy era, product packaging has a strategic role as a visual communication tool that not only protects the product, but also strengthens brand identity and attracts consumer interest. This study aims to examine the effect of packaging education on improving branding strategies and product appeal for young entrepreneurs. Through a qualitative-descriptive approach and literature study, this study explores the packaging education process carried out on MSME actors in Dusun Besar Village, Bengkulu City. The results show that participatory packaging training has succeeded in increasing visual literacy and branding abilities of participants, as indicated by the transformation of packaging design and increased consumer interest in their products. As many as 75% of respondents prefer products with educational packaging compared to the previous version. In addition, the introduction of digital marketing strategies supports significant market expansion. This study confirms that packaging education is an effective strategy in building MSME competitiveness in the digital era. These findings recommend the integration of design education and visual marketing in young entrepreneur empowerment programs in a sustainable manner.
Pengembangan Kemasan Produk Berbasis Teknologi untuk Meningkatkan Nilai Jual di Pasar Global Hidayah, Nischa Purnama; Susilawati, Sumita; Yustati, Herlina
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 4 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15517894

Abstract

Technology-based product packaging development involves using the latest innovations and technologies in designing, producing and managing packaging. By integrating technology in packaging development, companies can strengthen the position of their products in the global market and simultaneously increase consumer satisfaction. Innovation in efficient packaging can be a crucial factor for success in an increasingly competitive international market. This research aims to increase sales and packaging efficiency and provide more value to the products offered. The method used in this research is a qualitative approach with descriptive analysis. The results show that innovative packaging not only attracts the attention of consumers, but also adds significant value to the product and provides a positive impact of packaging designed with modern technology.
Beyond Documentation: Understanding Implementation Barriers of Halal Certification Among Micro and Small Enterprises Ariska, Nenda; Elwardah, Khairiah; Zaki, Khozin; Yustati, Herlina; Novita Sari, Kiki
Li Falah: Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): June 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10771

Abstract

This study examines the multifaceted challenges faced by Micro and Small Enterprises (MSEs) in implementing halal certification in Selebar District, Bengkulu City, Indonesia. Despite the mandatory halal certification requirement established by Law Number 33 of 2014, many MSEs have yet to comply with this regulation. Through qualitative field research involving in-depth interviews with 11 MSE owners, this study identifies three critical barriers to halal certification implementation. First, there is a significant knowledge gap among MSE actors regarding halal certification requirements and available support programs, particularly the government's free certification initiative (SEHATI). Second, MSEs face substantial documentation challenges, with none of the studied businesses possessing the required Business Identification Number (NIB), compounded by limited technological literacy that hinders the application process. Third, there is low awareness among MSE actors about the strategic importance of halal certification for business sustainability. The findings suggest that successful implementation of halal certification requires a comprehensive approach that addresses knowledge barriers, simplifies documentation requirements, and builds awareness through targeted education programs. This research contributes to understanding the practical challenges of implementing halal regulations at the micro-enterprise level and offers policy recommendations for improving certification adoption rates.
Pelatihan Digital Marketing Syariah sebagai Pendukung Pertumbuhan UMKM di Geprek Cila Desriani, Wiwit; Yulia, Sandre; Zaldi, Farhan; Yustati, Herlina; Harpepen, Andi
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.656

Abstract

This study aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Geprek Cila through the use of digital marketing. The reason for choosing this topic is based on the great potential of MSMEs in driving the local economy and the challenges faced in adapting to the digital era. This research activity uses intensive training and mentoring methods regarding digital marketing strategies, utilization of social media, promotional content creation, and simple analysis of the effectiveness of online marketing. The results of this study indicate an increase in understanding and skills of MSME actors in implementing digital marketing to expand market reach, increase interaction with consumers, and ultimately it is expected to increase their business income. In addition, this activity also builds awareness of the importance of technology adaptation in the sustainability of MSME businesses in the digital era.
Edukasi dan Pelatihan Prinsip Ekonomi Syariah dalam Pemanfaatan Minyak Jelantah sebagai Lilin Aromaterapi Dinanti, Septi Tri; Fitiyani, Yudia Gusti; Julianti, Alda; Yustati, Herlina; Hartini, Kustin
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.689

Abstract

This education and training program was held at RT 19, Bumi Ayu Village, Selebar District, Bengkulu City, with the aim of providing knowledge and skills to residents, especially housewives, in processing used cooking oil waste into aromatherapy candles that are marketable and environmentally friendly. This training uses an Asset-Based Community Development (ABCD) approach which focuses on utilizing local assets, and combines sharia economic principles such as justice, sustainability, productivity (al-i'mar), and benefit (al-maslahah). The training process includes asset mapping, how to make candles from used cooking oil, and digital marketing strategies via social media. The results of the activity showed an increase in participants' knowledge, technical skills and entrepreneurial motivation. The candle products produced not only help reduce household waste, but also create business opportunities that are halal, innovative and sustainable.
Analisis Pengaruh Literasi Ekonomi, Iklan, Kontrol Diri Dan Fomo Terhadap Pembelian Impulsif Pada Gen Z Anggraini, Tika Septi; Hak, Nurul; Yustati, Herlina
JPSDa: Jurnal Perbankan Syariah Darussalam Vol. 5 No. 1 (2025): Januari 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jpsda.v5i1.3631

Abstract

This study aims to analyze the effect of economic literacy, advertising, self-control, and Fear of Missing Out (FOMO) on impulse buying in Generation Z in Bengkulu City. The research method used is quantitative with the Partial Least Square (PLS) approach with the SmartPLS 4 application, involving 86 Generation Z respondents aged 12-27 years in Bengkulu City who were selected through probability sampling techniques. The variables analyzed include economic literacy, advertising, self-control, and FOMO as independent variables, and impulse buying as the dependent variable. The results showed that economic literacy (t-statistic = 1.548; p-value = 0.122), advertising (t-statistic = 1.764; p-value = 0.078), and self-control (t-statistic = 1.897; p-value = 0.059) had no significant influence on impulse buying. This shows that although respondents have a good level of economic literacy, their consumption behavior is still influenced by emotional impulses. In contrast, FOMO has a significant positive influence (t-statistic = 3.872; p-value = 0.000), indicating that social pressure and the desire not to fall behind trends are the main drivers of impulse buying in Generation Z. From an Islamic perspective, this impulsive behavior contradicts the principles of consumption taught by Imam Al-Ghazali, namely balanced, beneficial, and non-excessive consumption. The conclusion of this study emphasizes that FOMO is a factor in impulse buying.
Effect Of Inclusion Financial And Capital Minimal On Investor Interest In Stock Investment Opitasari, Juitaselta Seltaopita; Wahyuni, Eka Sri; Yustati, Herlina
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.67-76

Abstract

Purpose: This study aims to analyze the effect of financial inclusion and minimum capital on investor interest in stock investment in Bengkulu City. Methodology: This study involved 99 Bengkulu City Investors listed on the Indonesia Stock Exchange in Bengkulu City, using calculation data from a questionnaire via Google Form. Data analysis used descriptive statistical analysis processed using SMART PLS 4.1.0.9. Results: financial inclusion and minimum capital have a positive effect on investor interest in stock investment. Novelty: This study focuses on investors in Bengkulu City, which may not have been widely studied, and combines financial inclusion and minimum capital as influencing factors, a perspective that has not been explored in depth in previous studies. Findings: Indicate that financial inclusion and minimum capital have a significant effect on stock investment interest. Originality: The originality of this study lies in testing the combination of financial inclusion and minimum capital, which has not been explored in depth in previous studies. Conclusion: This conclusion summarizes the main findings that indicate that financial inclusion and minimum capital have a significant effect on stock investment interest. Paper Type: Empirical Research paper.
Pendampingan Literasi Pasar Modal Syariah pada Galeri Investasi Edukasi (GIE) untuk meningkatkan Pengetahuan Gen-Z Hak, Nurul; Yustati, Herlina; Sari, Widya Wulan
Al-Mu'awanah: Jurnal Pengabdian kepada Masyarakat Vol 4 No 1 (2023): Juni 2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/almuawanah.v4i1.15982

Abstract

The intention to invest began to grow among young people. 70% of millennials already know how to invest. The method used is Participation Action Research (PAR) which actively involves all relevant parties (stakeholders) in reviewing ongoing actions in order to make changes and improvements in a better direction. The purpose of this assistance is to increase Islamic capital market literacy in Generation Z at SMAN 07 Bengkulu City. Before the mentoring was carried out, the literacy level of the Islamic capital market at the Educational Investment Gallery (GIE) of SMAN 07 Bengkulu City was only 20%. Then at the end of the assistance, the Islamic capital market literacy level at GIE SMAN 07 increased to 65%. This is the output of mentoring activities in the form of a Level 1 Capital Markets School, Stocklab Education, and Training for Filling in the RDIS System.
Implementasi Manajemen Risiko berdasarkan PBI No. 13/23/PBI/2011 Studi: Produk Ijarah Multijasa pada PT. BPRS ADAM kota Bengkulu Yuliza, Meli; Hak, Nurul; Yustati, Herlina
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 6, No 2 (2021): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v6i2.2809

Abstract

The purpose of this study was to determine how the application of  risk management in Ijarah Multijasa products at PT. BPRS ADAM. The research method used is a qualitative method with data collection techniques through interviews with 8 respondents and direct observation to PT BPRS Adam. Then the data is described, analyzed  and discussed to answer the problems posed. From the results of this study it was found that the application of risk management based on PBI No. 13/23 / PBI / 2011 on Ijarah Multijasa products at PT. BPRS Adam is in line.
STRATEGI PERBANKAN SYARIAH DALAM MENYOKONG INDONESIA MENJADI TREND SETTER INDUSTRI HALAL Yustati, Herlina; Handayani, Disfa Lidian
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 2, No 1 (2017): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v2i1.952

Abstract

Abstract: This paper is the result of research on several literatures encountered to provide solutions how the strategy that can be applied by sharia banking that started developing in Indonesia in developing halal industry in Indonesia. Indonesia is a country with the largest Muslim majority in the world. Muslims are a potential market in developing the current halal industry. Because Islam regulates every aspect of human life especially from the consumption sector. Consumption is broadly defined as utilizing every product. There are four major sectors which are great opportunities in developing halal industry namely, food industry, pharmaceutical industry, fashion industry and tourism industry. Islamic banking can have a role in developing the four sectors, including Cooperation with companies that will issue products with halal labeling to financially use sharia banking, syariah banking can develop sharia debit card and sharia card to facilitate the tourists to access youth syariah tourism, sharah perbnakan can provide financing for entrepreneurs in the field of syariah tourism, fashion and pharmaceutical products to develop their business which ultimately helped improve the halal industry in Indonesia.Keywords:  Halal Industry, Sharia Bank
Co-Authors Alisah, Juliah Andang Sunarto Anggraini, Tika Septi Anisa Anggraini Ariska, Nenda Asnaini Asnaini, Asnaini B, Idwal Desriani, Wiwit Dinanti, Septi Tri Disfa Lidian Handayani E, Eyicha Elwardah, Khairiah Fitiyani, Yudia Gusti Hadi, Kartika Candra Kirana Harpepen, Andi Hartini, Kustin Hidayah, Nischa Purnama Julianti, Alda Khumairoh, Diah Novita Sari, Kiki Nurhidayati, Dini Nurul Hak Opitasari, Juitaselta Seltaopita Pratiwi, Sophia putri, natasya Radinansya, Regil Sari, Widya Wulan Seftiani, Neni Setiawan, Romi Adetio Sumarni, Yenti Susilawati, Sumita Wahyuni, Eka Sri Wasisman, Zeti Agesti Yulia, Sandre Yuliza, Meli Zaki, Khozin Zaldi, Farhan