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Blue Ocean Strategy Analysis At Foxtail Ktv & Lounge Jakarta In The Nightlife Tourism Industry Lie Aulia, Michelle; Dewantara, Yudhiet Fajar
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 8 (2025): Injuruty: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i8.1472

Abstract

Competition in the night tourism industry in Jakarta, especially the PIK 2 area, is getting tougher with the presence of many similar destinations. Foxtail KTV & Lounge, one of the night tourist destinations in the region experienced a significant decrease in the number of visitors and revenue due to not having a uniqueness that can distinguish it from its competitors. This research was conducted to analyze the competition conditions faced and formulate a differentiation strategy with the Blue Ocean Strategy approach on Foxtail KTV & Lounge so that it can get out of the fierce competition and create value innovations. The conclusion from this research is that with Blue Ocean Strategy, Foxtail KTV & Lounge can formulate a strategy that can take it out of fierce competition. Therefore, Foxtail KTV & Lounge is advised to implement it immediately. Suggestions for further research, it is expected to be able to research with the execution principle of the Blue Ocean Strategy after the formulated strategy has been implemented by Foxtail KTV & Lounge.
Conceptual Analysis of the High-Touch, High-Tech Trend: The Suitability of Technology for Tourism Transformation in Rural Destinations Supina, Supina; Dewantara, Yudhiet Fajar; Krisnadi, Antonius Rizki
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.264

Abstract

This research aims to evaluate the role of technology in rural tourism development, focusing on the match between technology and the capabilities of local communities. The method used is a quantitative approach, namely data collection through questionnaires distributed to three groups of respondents: local communities, technology providers and tourists. Two main research questions were identified: (1) Is the technology applied by the community service capacity in the tourist village? (2) How can technology be adapted to the needs of local communities and the experiences tourists desire? The research results show that appropriate technology can improve tourist experiences and empower local communities. However, reliance on technological trends without a strong foundation can decrease tourist interest. Therefore, this research concludes that the application of technology must be based on a deep understanding of the local context to avoid inappropriate investments and maintain tourism sustainability. These findings provide important insights for stakeholders in designing appropriate technology strategies for tourist villages. Keywords: rural tourism, technological progress, high technology, emerging markets, tourism services
Analysis of The Influence of Customer Experience on Culinary Tourism in M Bloc Space Angela graziela; Dewantara, Yudhiet Fajar
Sadar Wisata: Jurnal Pariwisata Vol. 7 No. 2 (2024): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The culinary industry in Indonesia has experienced substantial growth, transforming from a basic necessity into a vibrant lifestyle sector. This study examines M Bloc Space in Jakarta, a notable culinary tourism destination renowned for its diverse food offerings and creative ambiance. Employing a quantitative method and Partial Least Square (PLS) analysis, the research investigates factors influencing customer satisfaction, trust, and revisit intentions among 150 visitors. Findings reveal that customer experience significantly boosts satisfaction and revisit intentions, although its direct impact on trust is not significant, implying trust may be shaped by other factors. High customer satisfaction enhances trust, and both satisfaction and trust are vital for encouraging revisit intentions. The study concludes that exceptional customer experiences and high satisfaction levels are crucial for building trust and fostering repeat visits. M Bloc Space's success underscores the importance of understanding and leveraging customer dynamics to enhance the attractiveness of culinary tourism destinations. With the right marketing strategies and continuous innovation, this place has managed to attract a wide range of audiences, from young people to families, as well as local and international tourists.
PENGARUH INTERPRETASI DALAM MENINGKATKAN KEPUASAN WISATAWAN DI MUSEUM BAHARI Janice Papin; Yudhiet Fajar Dewantara
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8056

Abstract

Museum Bahari is an educational tourism destination that located in DKI Jakarta which offers various collections related to maritime affairs and service. From traditional boats to VOC era ships, as well as navigation tools, binoculars, anchors, and lighthouse models. Museum Bahari also hove some marine biota collections. The research method used in this research is a quantitative approach. The total sample taken was 100 respondents. In this study, data collection was carried out using Google Form and the data was processed using the SPSS program. This study uses multiple linear regression. Based on the results of the T test, it is known that the Personal Interpretation and Non-personal Interpretation variables partially have a significant effect on visitors satisfaction. Based on the results of F test, it is known that the Personal Interpretation and Non-personal Interpretation simultaneously have a significant effect on visitors satisfaction. Based on the results of the Adjusted R Square test, a value of 18,6% is obtained where the Personal Interpretation and Non-personal Interpretation affects visitor satisfaction by 18,6% and the remaining 81,4% is influenced by variables that not examined in this study. The conclusion concluded in this study is that the Personal Interpretation and Non-personal Interpretation affect visitors satisfaction at Museum Bahari. The suggestion for Museum Bahari is to pay more attention to existing interpretations so that the Museum Bahari can minimize existing shortcomings and increase visitors satisfaction and tourists can be able to recommend to their friends, and also family. The suggestion for the next researches can examine other variables that were not examined in this study and to increase their insight and knowledge
Augmented Reality di Museum Gedung Sate Bandung: Aksiologi Teknologi di Sektor Pariwisata Anom, Rahmat Indra Pratama; Dewantara, Yudhiet Fajar; Pramanik, Purwanti Dyah; Djati, Sundring Pantja; Nurbaeti, Nurbaeti
Jurnal Ilmiah Pariwisata Vol 29 No 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i1.1761

Abstract

In recent years, museums in Indonesia have innovated using Augmented Reality (AR) to compete with other tourist attractions. This study examines the benefits of AR innovation at the Gedung Sate Museum in Bandung. The research approach uses descriptive qualitative. Data obtained by conducting interviews, observation, and document analysis. This research involved 1 (one) operational staff of the Gedung Sate Museum and 7 (seven) visitors. The results of the study found that AR can increase the fun experience, increase knowledge, and simplify information acquisition for visitors. AR technology is recommended for use by the Gedung Sate Museum to attract the interest of the millennial generation who are very familiar with technology. Keywords: augmented reality, museums, axiology, tourism
Menginvestigasi Hubungan antara Citra Kuliner, Restoran, dan Kegiatan Kuliner terhadap Keinginan Berkunjung Ke Kawasan Petak Sembilan Dewantara, Yudhiet Fajar; Pramanik, Purwanti Dyah; Anom, Rahmat Indra Pratama; Arafah, Willy; Ingkadijaya, Rahmat
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1702

Abstract

The food tourism image, which includes the notion of food, huts, and food activity, is formed by visitors’ perceptions through their experiences. The study aimed to investigate the correlation of food image, huts image, and food activity culinary partially on visitors’ willingness to visit Kawasan Petak Sembilan (KPS) Glodok West Jakarta. Ninety respondents were employed, which were chosen by purposive sampling. The data was analyzed by SMART-PLS. The study reported that huts and food activity images partially correlated positively and significantly with visitors’ willingness to visit. However, the food image didn’t link to visitors’ desire to see it. The KPS is suggested to promote authenticity, inherent to the uniqueness of a destination’s culture and Buddhist temple cuisine. In contrast, many visitors visit KPS for worship in the temple. Keywords: Food Tourism Image, Gastronomy, Intention To Visit, Visitors