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All Journal Jurnal Manajemen dan Agribisnis International Journal of Artificial Intelligence Research EBSJ SENTRALISASI Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Industri Kreatif dan Kewirausahaan Jurnal Industri Pariwisata Abdimas: Papua Journal Of Community Service Jurnal Abdimas Bina Bangsa Fokus Abdimas
Yani, Tri Endang
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

 1 
Communication Strategy to Survive MSMEs in The Era Of Covid Pandemic Nurhidayati, Nurhidayati; Yani, Tri Endang; Mulyantomo, Edy; Purwantini, Sri; Santoso, Aprih
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.685

Abstract

UMKM stands for Micro, Small and Medium Enterprises, but this small one has a very large and crucial contribution to our macro economy. MSMEs have a sizeable contribution to the Indonesian economy and contribute more than 60 percent of Gross Domestic Product (GDP). This study aims to see whether there are differences in conditions before and during the pandemic in MSMEs which include Working Hours, Size of Business, Number of Employees, Number of Buyers, and Variation. This research is also to see what strategies are used by MSMEs to survive in pandemic conditions. The sample used was 50 respondents who have businesses in food/beverage, fashion, trade, services, agriculture/livestock, handicrafts, and others. The analysis tool used is non-parametric statistics using the Wilcoxon method. The research results show that all working hypotheses are accepted. This shows that there is an effect of the Pandemic on working hours, Business Area, Number of Employees. Number of Buyers and Product Variations. To survive during a pandemic, respondents used strategies: using online media using online applications, reducing expenses, picking up the ball strategy, and replacing easily stale / damaged / expired products that are more durable
Communication Generates Behavioral Intentions to Visit Historical Tourism Objects Kuswardani, Diah Cori; Yani, Tri Endang; Pranawukir, Iswahyu; Vydia, Vensy; Santoso, Aprih
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.601

Abstract

The purpose of this study is to contribute to building behavioral intentions through service quality and experience quality. Perceived Value is expected to play a role as a mediation in tourism objects in the city of Semarang. The population is all visitors to tourist attractions in the city of Semarang, while the sample is determined on the basis of Tables Isaac and Michael of 190, respondents are determined using the Proportionate Stratified Random Sampling technique. Path analysis is used as an analytical tool with the Sobel test to determine the results of mediation between exogenous and endogenous variables. The results of hypothesis testing show that behavior intention can be manifested by service quality and experience quality through perceived value as mediation. Perceived value can be implied through service quality and experience quality while Perceived Value directly significantly influences Behavior Intention. The results of the Sobel test calculation show a value of 2.114 meaning that the Service quality and Experience quality variables have a significant influence on Behavioral Intention through Perceived Value. The Adjusted R-Square value obtained is 0.868, meaning that behavioral intention can be explained by service quality, experience quality and perceived value of 86.8% and the remaining 13.2% is explained by other variables outside this study
Effective Digital Marketing Strategies In Deciding To Buy Halal Products (Empirical Study On New Students Of The Faculty Of Economics, Semarang University) Kuswardani, DC.; Wibisono, Totok; Setiawan, Wawan; Yani, Tri Endang; Kusnilawati, Nunik
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1317

Abstract

The research was conducted to produce a formulation of the concept ofDecision to Buy Halal Products in Generation Z with Digital Marketingas a new paradigm of business success perspective, in New Students ofthe Faculty of Economics, University of Semarang The Decision to BuyHalal Products in Generation Z was built through efforts to identify theUse of Social Media, Marketing Influencers and Lifestyle with theUnderstanding of Halal Products as a moderation of the relationshipbetween the Use of Social Media and Lifestyle with the Decision to BuyHalal Products in Generation Z represented by New Students of theFaculty of Economics, University of Semarang. New students of theUniversity of Semarang became the population, while a sample of 175was calculated using the Lemeshow formula. Medelling StructuralEquation (SEM) analysis with the application of the Partial LeastSquare (PLS) program, namely smartPLS.4.0 is used to prove thehypothesis. The results of hypothesis testing show that the Decision toBuy Halal Products is actualized through the Use of Social Media,Influencer Marketing and Lifestyle. The Use of Social Media,Marketing Influencers and Lifestyle directly has a significant effect onthe positive direction of the Decision to Buy Halal Products,Understanding Halal Products is not able to moderate the relationshipbetween the Use of Social Media and Lifestyle in the Decision to BuyHalal Products. The decision to buy Halal products in Generation Z isinfluenced by the Use of Social Media, Marketing Influencer andLifestyle by 53.00%. The research model has a QSquare of 0.2809(>0), which means that the model has strong predictive relevance.Understanding Halal Products in Deciding to Buy Halal Products inGeneration Z.
Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, DC
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1080

Abstract

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO
Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, Diah Cori
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1079

Abstract

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO
Co-Authors Albert Albert Anita Damajanti Aprih Santoso Iswahyu Pranawukir Kridasusila, Andy Kusnilawati, Nunik Kuswardani, Dc Kuswardani, DC. Kuswardani, Diah Cori Meiriyanti, Rita Mulyantomo, Edy Nurhayati Nurhidayati Nurhidayati Purwantini, Sri Rinawati, Tri Rizkiana, Citra Roestanto, Anantya SAFITRI, CANDRA Souisa, Johanis Sujito Sujito Suryawardana, Edy Vensy Vydia Wawan Setiawan Wibisono, Totok Wibisono, Totok Yulianti Yulianti