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All Journal Jurnal Manajemen dan Agribisnis International Journal of Artificial Intelligence Research EBSJ SENTRALISASI Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Industri Kreatif dan Kewirausahaan Jurnal Industri Pariwisata Abdimas: Papua Journal Of Community Service Jurnal Abdimas Bina Bangsa Fokus Abdimas
Yani, Tri Endang
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : EBSJ

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Improving Customer Loyalty Through Service Quality And Customer Satisfaction (A Study Conducted At Yani Salon, Demak) Yani, Tri Endang
Economics and Business Solutions Journal Vol. 1 No. 1 (2017): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.957 KB) | DOI: 10.26623/ebsj.v1i1.651

Abstract

This research is conducted due to the presence of business phenomena experienced by Yani Salon regarding to their customers complaints. The purpose of this research is to analyze the influence of dimensions of service quality on customer loyalty through customer satisfaction.The research samples are 96 respondents obtained using a purposive sampling method then followed with path analysis.The results show that the physical evidence, reliability, responsiveness, assurance, and empathy have positive and significant influence on customer satisfaction. Physical evidence and assurance do not have significant influence on customer loyalty, while reliability, responsiveness, and empathy have positive and significant influence on customer loyalty.
Analysis Of Factors That Affect Students And College Student On Their Decision To Buy Products Through Online Applications In Semarang Suryawardana, Edy; Mulyantomo, Edy; Yani, Tri Endang
Economics and Business Solutions Journal Vol. 3 No. 1 (2019): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.673 KB) | DOI: 10.26623/ebsj.v3i1.1476

Abstract

This study analyzes the factors that affect students and college students in online purchasing decisions in Semarang. The growth of various online companies (shops) today is like mushrooms that grow in the rainy season. The business of buying and selling goods and services online provides many benefits for consumers and online shop owners. But along with the growth of online trading, complaints from consumers also increased. This study aims to determine and analyze the influence of perceived prices, promotions and reputation on online purchasing decisions. This study uses validity and reliability test methods, classic assumption and multiple linear regression tests such as t test, f test and multiple correlation test and determination (data were processed using SPSS 24.0 software). The results obtained from this study are perceptions of price, promotion and reputation variable affect online purchasing decisions.
Co-Authors Albert Albert Anita Damajanti Aprih Santoso Iswahyu Pranawukir Kridasusila, Andy Kusnilawati, Nunik Kuswardani, Dc Kuswardani, DC. Kuswardani, Diah Cori Meiriyanti, Rita Mulyantomo, Edy Nurhayati Nurhidayati Nurhidayati Purwantini, Sri Rinawati, Tri Rizkiana, Citra Roestanto, Anantya SAFITRI, CANDRA Souisa, Johanis Sujito Sujito Suryawardana, Edy Vensy Vydia Wawan Setiawan Wibisono, Totok Wibisono, Totok Yulianti Yulianti