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Personal Branding for the Mayor of Palu via the TikTok Account @hadiantorasyid Agung Gusnaldi; Andi Febri Herawati; Giska Mala Rahmarini
Tadulako Social Science and Humaniora Journal Vol. 3 No. 2 (2023): Tadulako Social Science and Humaniora Journal
Publisher : LPPM Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/sochum.v3i2.17390

Abstract

This research aims to find out how the Mayor of Palu is personally branded through the TikTok account @hadiantorasyid. The type of qualitative descriptive research with the basic case study of the research. Through the purposive sampling technique, four informants were selected, namely the Mayor of Palu, the Special Staff of the Mayor of Palu, the Chairman of the Media Center, and the Videographer of the Mayor of Palu, with data collection techniques through observation, interviews, and documentation. The results of this research show the Values and Vision, the presence of leaders who are close to their audiences, and the vision of building the City of Palu. Moral values, maintaining morals so as not to harm other parties. Be consistent, and consistently upload Content. Specialization, good exercise, and public speaking skills by the Mayor. Hobbies and Skills, Good Sports and Public Speaking by the Mayor. Authority, The supreme authority to regulate and enforce any rules. Relevant, showing the information and achievements of the Mayor clearly. Visibility, consistent major character. Persistence, the team's efforts to build Personal branding through TikTok social media. Acts of Kindness, the nature and character of the original Mayor. Content Quality Improvement, improve information quality with clear audio and clear images.
Komunikasi, Keberagaman, dan Pariwisata: Strategi Warga Rama Agung menuju Desa Wisata Religius Tawil, Yulizar Pramudika; Rahmarini, Giska Mala
Jurnal Ilmiah Syi'ar Vol 20, No 2 (2020): December 2020
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v20i2.10500

Abstract

Indonesia sedang mengalami darurat komunikasi antar dan inter umat beragama. Isu perpecahan lebih mudah muncul dan dikonsumsi secara cepat oleh masyarakat dibanding isu kebersamaan. Menariknya selalu praktik terbaik keharmonisan antar umat beragama di wilayah pedesaan yang memunculkan optimistis bahwa keberagaman di Indonesia terus berlangsung. Studi ini menjelaskan komunikasi antar umat beragama  dalam mensukseskan penyelenggaraan desa wisata religi di Rama Agung. Kualitatif melalui pendekatan studi kasus dilakukan. Data dikumpulkan melalui teknik wawancara, observasi, dan penelusuran literatur yang relevan. Khusus data wawancara, kami mengolahnya melalui mekanisme transkrip, pencarian kata kunci, kategorisasi kata kunci, dan pentemaan. Temuan kami meliputi tiga fokus penting: indikator keberagamaan, pola komunikasi desa wisata religi, dan forum untuk komunikasi. Kami menemukan tiga modal sosial yang menonjol: warisan sistem nilai yang dibawa oleh masyarakat pendatang dan hasil olah nilai di lingkungan, aturan atau kesepakatan tertulis antar masyarakat, dan kepemimpinan pemuka agama yang mampumenyeimbangkan keinginan internal dan eksternal. Forum komunikasiinformal dan formal telah digunakan oleh masyarakat untukmengkomunikasikan ide-ide mereka. Kemudian kami menyajikan polakomunikasi dari ide didiskusikan, pengembangan, hingga tahapeksekusi. Pada akhirnya studi ini menyerankan pendekatan naratifuntuk menggambarkan lebih jelas jalan komunikasi desa wisata religiyang diselenggarakan oleh keberagaman agama.
Proses Komunikasi Persuasif Pada Program Rehabilitasi Pecandu Narkoba Di BNNP Sulteng Ramah, Muchri; Rahmarini, Giska Mala; Khairil, Muhammad; Edwan; Utama, Roman Reski; Apriani, Karin
Kinesik Vol. 13 No. 1 (2026): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v13i1.2718

Abstract

This study aims to describe and analyze the persuasive communication process carried out by counselors in the drug addict rehabilitation program at the National Narcotics Board of Central Sulawesi Province (BNNP Central Sulawesi). This research employs a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, observation, and documentation, involving counselors and rehabilitation clients as informants. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The analysis of this study is based on Hafied Cangara’s Persuasive Communication Theory, which consists of the elements of communicator, message, media, communicant, and effects. The results of the study indicate that the persuasive communication process in the rehabilitation program is implemented in several stages, including screening, assessment, the formulation of therapy plans through individual counseling, outpatient rehabilitation, and post-rehabilitation
Komunikasi Identitas Profesional Pekerja Remote di Kota Palu: Analisis Identity Putri, Pusparani Sahran; Febriany; Maulana, Mohammad Iqbal; Rahmarini, Giska Mala; Herawati, Andi Febri; Ningsih, Fitriani Puspa
Kinesik Vol. 13 No. 1 (2026): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v13i1.2789

Abstract

Pekerja remote di Kota Palu menghadapi tantangan khas berupa keterbatasan infrastruktur digital, pemadaman listrik berkala, koneksi internet tidak stabil, minimnya ruang kerja bersama, serta stigma sosial terhadap kerja jarak jauh. Penelitian ini bertujuan menganalisis bagaimana pekerja remote di Palu mengkomunikasikan dan menegosiasikan identitas profesional mereka di pasar kerja global. Dengan pendekatan studi kasus kualitatif dan kerangka Communication Theory of Identity (CTI), data dikumpulkan melalui wawancara mendalam terhadap tiga informan terpilih secara purposive, observasi partisipatif, dan analisis dokumen digital. Hasil penelitian menunjukkan bahwa pekerja remote di Palu membentuk identitas profesional hybrid (lokal-global) yang resilien melalui interpenetrasi dinamis empat lapisan CTI: personal, enactment, communal, dan relational. Meskipun terdapat keterbatasan infrastruktur, komunikasi digital yang strategis memungkinkan negosiasi identitas yang berhasil. Penelitian ini menyimpulkan bahwa identitas profesional di konteks kota perifer terbentuk secara dinamis melalui negosiasi komunikatif lintas lapisan CTI.
Self-Privacy Management of Generation Z on Social Media: A Study of Second Instagram Account Use Hary Azis; Adelia Ismayana Nawawi; Fawzy Ismut Tawil; Nurliana; Rahmawati Hi. Nawir; Giska Mala Rahmarini; Donal Adrian
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 5 No. 2 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v5i2.17094

Abstract

Self-privacy on social media is an important aspect that every individual should protect. For university students who interact with diverse social groups, maintaining personal privacy can be achieved through various strategies, one of which is the use of a second Instagram account. This study aims to describe how university students in Palu City manage their self-privacy through the use of second Instagram accounts. The study employed a qualitative research design using a case study approach. Data were collected through observation and in-depth interviews and analyzed using data reduction, data display, and conclusion drawing/verification techniques. The findings reveal that the use of second Instagram accounts helps students maintain their personal privacy while still expressing their authentic identities. Students manage their privacy by limiting the number of followers on their second accounts and sharing personal experiences or emotions that may not align with social expectations after carefully filtering the content. In addition, second Instagram accounts serve as a means of supporting or clarifying information posted on their primary accounts, particularly when facing negative comments from other users, by allowing students to respond or provide clarification through the second account. Furthermore, the use of second Instagram accounts provides students with a space for self-reflection on their posts, encouraging them to develop more thoughtful and responsible online behavior.