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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Jurnal Sains Sosio Humaniora Community Engagement and Emergence Journal (CEEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Marketing Management Studies Formosa Journal of Multidisciplinary Research (FJMR) Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Economica: Journal of Economic and Economic Education Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Dwita, Vidyarini
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Social Sciences Other

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Peningkatan Kapasitas Pemasaran Online dan Desain Merek Produk Batik Eco Print Dwita, Vidyarini; Masdupi, Erni; Rasyid, Rosyeni; Abror, Abror; Patrisia, Dina; Gusti, Mia Ayu
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06780

Abstract

Kegiatan Pengabdian Nagari Matua Hilia dilaksanakan sebagai upaya meningkatkan kapasitas ibu-ibu PKK dalam memasarkan produk batik eco print. Topik ini dipilih karena produk batik eco print memiliki potensi ekonomi tinggi, namun pemasarannya masih terbatas sehingga belum optimal meningkatkan kesejahteraan masyarakat. Metode pengabdian dilakukan melalui pelatihan pemasaran online, pendampingan desain merek, serta bimbingan usaha agar mitra memiliki keterampilan praktis dan strategi pemasaran yang lebih efektif. Hasil kegiatan menunjukkan bahwa persepsi dan niat menggunakan pemasaran online berada pada kategori baik, menandakan adanya penerimaan yang positif terhadap teknologi pemasaran digital. Namun, kemampuan mendesain merek dan praktik pemasaran masih perlu diperkuat agar daya saing produk meningkat. Secara umum, program ini memberikan dampak positif terhadap kesiapan dan motivasi mitra dalam mengembangkan usaha batik eco print. Kesimpulannya, penguatan kapasitas melalui pelatihan dan pendampingan terbukti penting dalam mendorong kemandirian ekonomi masyarakat. Keberlanjutan program memerlukan dukungan lanjutan agar hasil yang dicapai dapat berkembang secara konsisten.
Optimalisasi Pemasaran Kerupuk Kulit Ikan Melalui E-Commerce Pada SMKN 3 Kota Pariaman Ariusni, Ariusni -; Dwita, Vidyarini; Kurniawati, Tri; Sentosa, Sri Ulfa; Triani, Mike; Putra, Hari Setia
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06520

Abstract

Tujuan dari kegiatan penerapan Program ini pada siswa siswi SMKN 3 Kota Pariaman adalah meningkatkan kemampuan dan pengetahuan dalam mempromosikan produk yang baik, mempromosikan produk kerupuk kulit ikan patin melalui E-Commerce, dan peningkatan pengetahuan kerjasama dengan aplikasi penjualan dan pengantaran on-line sehingga pendapatan yang diperolehnya meningkat akibat pemasaran produk kerupuk kulit ikan patin semakin baik. Sampel penelitian ini adalah siswa yang melakukan kegiatan kewirausahaan. Pembinaan dan pelatihan yang diikuti oleh 34 siswa sebagai metode yang dilakukan. Kuesioner merupakan cara mengumpulkan data. Pengukuran varibel E-commerce melalui angket dengan menggunakan skala likert mulia dari sangat tidak setuju sampai sangat setuju. Data diolah dengan menggunakan analisis statistik deskriptif yang mencakup rata-rata dan total pencapaian responden. Hasil penelitian menemukan bahwa pelatihan pemasaran online dan penggunaan aplikasi pengantaran bagi pelaku usaha kerupuk kulit ikan patin di SMK 3 Kota berjalan dengan baik dan memberikan dampak positif dan kategori baik
When Intention Is Not Enough: Post-Adoption Use Behavior of Islamic Mobile Banking within the UTAUT2 Framework Mu'tamim, Nurul; Dwita, Vidyarini
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.344

Abstract

This research investigates the factors influencing usage behavior of the Muamalat DIN application, an Islamic mobile banking service provided by Bank Muamalat Indonesia in Padang City, by applying the UTAUT2 framework. Specifically, the study evaluates the effects of performance expectancy, effort expectancy, and facilitating conditions on users’ behavioral intention, as well as the impact of behavioral intention on actual usage behavior. Additionally, it examines the mediating role of behavioral intention and the moderating effect of user experience on the relationship between intention and use behavior. A quantitative research design was employed, with data collected through a survey of 105 Muamalat DIN users. The data were processed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings demonstrate that performance expectancy, effort expectancy, and facilitating conditions exert positive and significant influences on behavioral intention. Behavioral intention, in turn, significantly affects use behavior and serves as a mediator between the antecedent variables and actual application usage. Moreover, user experience significantly moderates the relationship between behavioral intention and use behavior, suggesting that the influence of intention diminishes as users accumulate greater experience. In summary, the sustained use of Islamic mobile banking services is largely shaped by users’ perceptions of usefulness, ease of use, and the availability of adequate supporting infrastructure. This study extends the UTAUT2 literature by offering a post-adoption perspective within the context of Islamic digital banking and provides practical insights for banks seeking to improve service quality and user experience in order to foster continued usage.
Theory of Planned Behaviour and its Applications in Marketing Contexts: A Systematic Literature Review and Future Directions Sukri, Sukri; Evanita, Susi; Dwita, Vidyarini
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.2006

Abstract

This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine the evolution of the Theory of Planned Behaviour (TPB) in marketing research. Drawing on 55 Scopus- and Web of Science–indexed articles published between 2021 and 2025, VOSviewer is used to map research trends and thematic structures. The findings show that core TPB constructs remain central predictors of consumer intention, while extensions such as trust, perceived risk, and moral norms increasingly enhance explanatory power in digital and sustainability contexts. However, challenges persist, including the intention–behaviour gap and limited cross-cultural validation. This study advances marketing theory by proposing an integrative framework linking psychological, technological, and contextual factors to support sustainable and consumer-oriented marketing strategies.
Understanding Repeat Purchase Intention in Emerging E-Commerce Markets: A Systematic Review of Trust, Satisfaction, and Cultural Contexts Susanti, Febsri; Wardi , Yunia; Abror, Abror; Dwita, Vidyarini; Evanita , Susi
Jurnal Sains Sosio Humaniora Vol. 10 No. 1 (2026): Volume 10, Nomor 1 January - June 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i1.56602

Abstract

This systematic review aims to confirm trust, satisfaction and cultural contexts form the primary foundation for repeat purchase intentions in the current e-commerce market growing. Adopting the PRISMA guidelines, this study searched the ScienceDirect database using the string (repurchase intention AND local culture). From an initial pool of 1,873 publications, the systematic application of five inclusion criteria (2021–2025 timeframe, article type, subject area, and access type) narrowed the selection down to 24 final articles. The finding highlights that trust play role as main factor to reduces perception risk at a time increase belief consumer to the platform. While satisfaction ensure experience positive that encourages loyalty. On the other hand, the context culture strengthens relevance authenticity and experience effective, so that consumer feel more connected with product and services offered. The interaction of these three factors demonstrates how repurchase behavior is driven by engaging consumer experiences. The primary contribution of this research is the development of a novel conceptual framework integrating cultural dimensions into e-commerce behavior. Consequently, this study provides a comprehensive overview showing that repurchase intentions depend not only on technical service aspects but also heavily on the experiential and cultural dimensions that shape consumer decision-making.
The Impact of Sharia Compliance on Islamic Bank Customer Loyalty: A Systematic Literature Review Marlius, Doni; Dwita, Vidyarini; Abror, Abror; Wardi, Yunia
Jurnal Sains Sosio Humaniora Vol. 10 No. 2 (2026): Volume 10, Nomor 2 July - December 2026 (On Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i2.57332

Abstract

This study aims to analyze the development of literature on sharia compliance in relation to Islamic bank customer loyalty, identify the influence of sharia compliance on customer loyalty, evaluate differences in research findings across various geographical and cultural contexts, examine the interaction of sharia compliance with contemporary factors such as digital transformation, and identify research gaps and future research agendas. The study employs a Systematic Literature Review (SLR) approach guided by PRISMA. Bibliometric analysis was conducted using VOSviewer software to map the development of research themes, conceptual relationships, and trends related to sharia compliance and Islamic bank customer loyalty. The synthesis results indicate that sharia compliance literature has evolved from a normative approach to a strategic perspective, positioning sharia compliance as a source of competitive advantage and a driver of long-term customer relationships. Sharia compliance has been shown to positively influence Islamic bank customer loyalty, although its effect is not always direct and is often mediated by factors such as trust, satisfaction, service quality, and customer experience. Furthermore, differences in findings were observed across geographical and cultural contexts, with countries of high religiosity tending to regard sharia compliance as a primary determinant of loyalty. This study also identifies research gaps, including the dominance of adoption-focused studies over long-term loyalty, limited exploration of sharia governance, and the scarcity of research in the Indonesian context and the digital era.
Co-Authors Abror Abror Anjaya, Arisa Anwar, Kendis Ariusni, Ariusni - Astuti, Kristiana Batubara, Hani Maisyarah Desi Fitri Dewi Anggraini Erly Mulyani Erni Masdupi Evanita , Susi Fadhila, Risa Hendri, Naldi Hummi Kalsum Bahri Julia Azizah, Viola Marlius, Doni Mawaddah, Salsabila Mia Ayu Gusti Mira Hasti Hasmira Mu'tamim, Nurul Mulya, Jumiatul Nofirda, Fitri Ayu Nugraha, Meisyitah Dwi Patrisia, Dina Ramadani, Nadia Rosyeni Rasyid Sari, Nadhila Septrizola, Whyosi Siska Sasmita Sri Ulfa Sentosa sukri Sukri, sukri Susanti, Febsri Susi Evanita Syamsul Amar B Tri Kurniawati, Tri Triani, Mike Wardi , Yunia WIJAYA, FARIS Youmil Abrian Yunia Wardi