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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Sains Sosio Humaniora Community Engagement and Emergence Journal (CEEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Marketing Management Studies Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management and Administration Provision Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Economica: Journal of Economic and Economic Education Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Dwita, Vidyarini
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Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Neuroscience Social Sciences Other

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SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST Mulya, Jumiatul -; Dwita, Vidyarini
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 12, No 2 (2024): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2024.v12.i2.6878

Abstract

This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people. The results of the study reveal that SMMA has a positive and significant effect on perceived value, repurchase intention, e-WOM, and trust. Perceived value and trust have a positive and significant effect on repurchase intention. e-WOM has no significant effect on repurchase intention. SMMA has a positive and significant effect on repurchase intention which is mediated by perceived value and trust. SMMA has no significant effect on repurchase intention mediated by e-WOM.
Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka Sistematis Abrian, Youmil; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini; Evanita, Susi
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.347

Abstract

The purpose of this study is to identify and analyze several key references regarding tourist experience and destination image. This research is a systematic literature review using the Scopus-based science citation index. Based on several stages of the systematic review method, this study found 41 key references from Scopus indexed journals. This study also examined citation behavior based on quartile and cite score. This study found that the journal sustainability Switzerland is the journal that discusses the most about tourism experience and destination image. However, most of the articles are published in business and management journals and also journals are published in the field of tourism, while for the country of origin of researchers, the United Kingdom is the most dominant country of origin of researchers followed by researchers from China and the United States. Thus, there are opportunities for further research in the context of tourism. This study contributes to further research and makes a significant contribution in answering research questions or addressing issues in the field of tourism.
Peningkatan Kapasitas Pemasaran Online dan Desain Merek Produk Batik Eco Print Dwita, Vidyarini; Masdupi, Erni; Rasyid, Rosyeni; Abror, Abror; Patrisia, Dina; Gusti, Mia Ayu
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06780

Abstract

Kegiatan Pengabdian Nagari Matua Hilia dilaksanakan sebagai upaya meningkatkan kapasitas ibu-ibu PKK dalam memasarkan produk batik eco print. Topik ini dipilih karena produk batik eco print memiliki potensi ekonomi tinggi, namun pemasarannya masih terbatas sehingga belum optimal meningkatkan kesejahteraan masyarakat. Metode pengabdian dilakukan melalui pelatihan pemasaran online, pendampingan desain merek, serta bimbingan usaha agar mitra memiliki keterampilan praktis dan strategi pemasaran yang lebih efektif. Hasil kegiatan menunjukkan bahwa persepsi dan niat menggunakan pemasaran online berada pada kategori baik, menandakan adanya penerimaan yang positif terhadap teknologi pemasaran digital. Namun, kemampuan mendesain merek dan praktik pemasaran masih perlu diperkuat agar daya saing produk meningkat. Secara umum, program ini memberikan dampak positif terhadap kesiapan dan motivasi mitra dalam mengembangkan usaha batik eco print. Kesimpulannya, penguatan kapasitas melalui pelatihan dan pendampingan terbukti penting dalam mendorong kemandirian ekonomi masyarakat. Keberlanjutan program memerlukan dukungan lanjutan agar hasil yang dicapai dapat berkembang secara konsisten.
Optimalisasi Pemasaran Kerupuk Kulit Ikan Melalui E-Commerce Pada SMKN 3 Kota Pariaman Ariusni, Ariusni -; Dwita, Vidyarini; Kurniawati, Tri; Sentosa, Sri Ulfa; Triani, Mike; Putra, Hari Setia
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06520

Abstract

Tujuan dari kegiatan penerapan Program ini pada siswa siswi SMKN 3 Kota Pariaman adalah meningkatkan kemampuan dan pengetahuan dalam mempromosikan produk yang baik, mempromosikan produk kerupuk kulit ikan patin melalui E-Commerce, dan peningkatan pengetahuan kerjasama dengan aplikasi penjualan dan pengantaran on-line sehingga pendapatan yang diperolehnya meningkat akibat pemasaran produk kerupuk kulit ikan patin semakin baik. Sampel penelitian ini adalah siswa yang melakukan kegiatan kewirausahaan. Pembinaan dan pelatihan yang diikuti oleh 34 siswa sebagai metode yang dilakukan. Kuesioner merupakan cara mengumpulkan data. Pengukuran varibel E-commerce melalui angket dengan menggunakan skala likert mulia dari sangat tidak setuju sampai sangat setuju. Data diolah dengan menggunakan analisis statistik deskriptif yang mencakup rata-rata dan total pencapaian responden. Hasil penelitian menemukan bahwa pelatihan pemasaran online dan penggunaan aplikasi pengantaran bagi pelaku usaha kerupuk kulit ikan patin di SMK 3 Kota berjalan dengan baik dan memberikan dampak positif dan kategori baik
The Influence of Performance Expectancy, Facility Conditions, Social Influence, Innovation, Technological Security and Hedonistic Motivation on the Adoption of E-Wallets with Behavioural Intent as a Mediating Variable Efendi, Andre; Dwita, Vidyarini
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 10 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i10.597

Abstract

This study was conducted with the aim of analyzing and determining the influence of performance expectancy, facility conditions, social influence, innovation, technological security and hedonistic motivation on the adoption of e-wallets with behavioral intentions as a mediating variable (in Gebi Jaya Wholesale Customers). The type of research conducted is quantitative research. The population in this study is customers who have made payments using E-Wallet at Toko Geby Jaya with a sample of 130 people or respondents. In this study, the analysis was carried out using SEM PLS with SmartPLS Software 4.0. The results of this study show that (1) performance expectancy does not have a significant effect on e-wallet adoption, (2) facility conditions have a significant effect on e-wallet adoption, (3) social influence does not have a significant effect on e-wallet adoption, (4) innovation does not have a significant effect on e-wallet adoption, (5) technological security has a significant effect on e-wallet adoption, (6) hedonistic motivation does not have a significant effect on e-wallet adoption, (7) Behavioral intentions have a significant effect on e-wallet adoption, (8) Performance expectancy does not have a significant effect on e-wallet adoption with behavioral intent as a mediation variable, (9) facility conditions have a significant effect on e-wallet adoption with behavioral intent as a mediation variable, (10) social influence does not have a significant effect on e-wallet adoption with behavioral intent as a mediating variable, (11) innovation does not have a significant effect on adoption e-wallets with behavioral intent as a mediating variable, (12) technological security has a significant effect on the adoption of e-wallets with behavioral intent as a mediation variable, (13) hedonistic motivation does not have a significant effect on the adoption of e-wallets with behavioral intent as a mediating variable.
Peran Brand Image dan Brand Trust dalam Memediasi Pengaruh Electronic Word of Mouth terhadap Niat Beli Produk Merek Urban & Co pada Generasi Z Nurhaliza, Putri; Dwita, Vidyarini
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2230

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap niat beli dengan melibatkan citra merek dan kepercayaan merek sebagai variabel mediasi pada produk fashion merek Urban & Co di kalangan Generasi Z di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei dengan pengumpulan data menggunakan kuesioner daring. Responden penelitian berjumlah 180 orang Generasi Z berusia 18-28 tahun yang telah mengenal merek Urban & Co, belum melakukan pembelian, serta memperoleh informasi dan ulasan konsumen melalui platform e-commerce dan media sosial. Data dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 4.0. Hasil analisis menunjukkan bahwa e-WOM berpengaruh signifikan terhadap citra merek dan kepercayaan merek, serta memiliki pengaruh langsung yang signifikan terhadap niat beli. Selain itu, citra merek dan kepercayaan merek terbukti berpengaruh signifikan dalam meningkatkan niat beli sekaligus memediasi hubungan antara e-WOM dan niat beli. Temuan ini mengindikasikan bahwa informasi dan ulasan konsumen yang positif mampu memperkuat persepsi terhadap merek dan membangun kepercayaan konsumen, sehingga mendorong peningkatan niat beli. Implikasi penelitian ini menegaskan pentingnya pengelolaan e-WOM secara strategis sebagai upaya memperkuat citra dan kepercayaan merek, khususnya bagi merek fashion lokal dalam meningkatkan daya saing di kalangan Generasi Z.
When Intention Is Not Enough: Post-Adoption Use Behavior of Islamic Mobile Banking within the UTAUT2 Framework Mu'tamim, Nurul; Dwita, Vidyarini
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.344

Abstract

This research investigates the factors influencing usage behavior of the Muamalat DIN application, an Islamic mobile banking service provided by Bank Muamalat Indonesia in Padang City, by applying the UTAUT2 framework. Specifically, the study evaluates the effects of performance expectancy, effort expectancy, and facilitating conditions on users’ behavioral intention, as well as the impact of behavioral intention on actual usage behavior. Additionally, it examines the mediating role of behavioral intention and the moderating effect of user experience on the relationship between intention and use behavior. A quantitative research design was employed, with data collected through a survey of 105 Muamalat DIN users. The data were processed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings demonstrate that performance expectancy, effort expectancy, and facilitating conditions exert positive and significant influences on behavioral intention. Behavioral intention, in turn, significantly affects use behavior and serves as a mediator between the antecedent variables and actual application usage. Moreover, user experience significantly moderates the relationship between behavioral intention and use behavior, suggesting that the influence of intention diminishes as users accumulate greater experience. In summary, the sustained use of Islamic mobile banking services is largely shaped by users’ perceptions of usefulness, ease of use, and the availability of adequate supporting infrastructure. This study extends the UTAUT2 literature by offering a post-adoption perspective within the context of Islamic digital banking and provides practical insights for banks seeking to improve service quality and user experience in order to foster continued usage.
Theory of Planned Behaviour and its Applications in Marketing Contexts: A Systematic Literature Review and Future Directions Sukri, Sukri; Evanita, Susi; Dwita, Vidyarini
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.2006

Abstract

This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine the evolution of the Theory of Planned Behaviour (TPB) in marketing research. Drawing on 55 Scopus- and Web of Science–indexed articles published between 2021 and 2025, VOSviewer is used to map research trends and thematic structures. The findings show that core TPB constructs remain central predictors of consumer intention, while extensions such as trust, perceived risk, and moral norms increasingly enhance explanatory power in digital and sustainability contexts. However, challenges persist, including the intention–behaviour gap and limited cross-cultural validation. This study advances marketing theory by proposing an integrative framework linking psychological, technological, and contextual factors to support sustainable and consumer-oriented marketing strategies.
The Effect of Digital Service Quality on Customer Loyalty of the Terandam Pawnshop Branch in Padang City with Satisfaction as a Mediation Variable: JEL Classification: G21, M31, O33, L86, D12 Samta, Ory Febrian; Dwita, Vidyarini
Journal of Management and Administration Provision Vol. 6 No. 2 (2026): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v6i2.933

Abstract

The rapid development of information technology in the Industrial Revolution 4.0 era has transformed financial transaction patterns and accelerated the adoption of digital financial services in Indonesia. However, various technical problems and user complaints indicate that the quality of digital services still needs improvement. This study aims to analyze the effect of digital service quality on customer loyalty with customer satisfaction as a mediating variable at Pegadaian Terandam Branch in Padang City. This study employed a quantitative causal research design. Data were collected from 110 Pegadaian customers who had experience using digital services through questionnaires distributed using purposive sampling techniques. The research variables consisted of digital service quality as the independent variable, customer loyalty as the dependent variable, and customer satisfaction as the mediating variable. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results show that digital service quality has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a significant positive effect on customer loyalty. Furthermore, customer satisfaction significantly mediates the relationship between digital service quality and customer loyalty. These findings indicate that improving the accessibility, security, responsiveness, and reliability of digital services can enhance customer satisfaction and strengthen loyalty toward Pegadaian. Digital service quality plays a crucial role in building customer loyalty, both directly and indirectly through customer satisfaction. Therefore, improving digital service performance is essential to strengthen customer trust and sustain long-term loyalty in the digital financial service sector.
Pengaruh Service Quality, Store Atmosphere dan Price Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi pada Kopinative Padang Putri, Dinda Irma Aulia; Dwita, Vidyarini
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 5 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/e4rn9q78

Abstract

Penelitian ini bertujuan untuk menguji: Pengaruh Service Quality, Store Atmosphere Dan Price Terhadap Loyalitas Pelanggan Dengan Kepusan Pelanggan Sebagai Variabel Mediasi Pada Kopinative Padang. Penelitian ini adalah penelitian kausal. Populasi dari penelitian ini adalah konsumen Kopinative Padang dengan jumlah 110 orang. Jumlah sampel yang digunakan adalah sebanyak 110 orang konsumen yang diambil dengan menggunakan teknik rumus Hair. Pengumpulan data menggunakan Kuesioner dengan Skala Likert. Teknik analisis yang digunakan melalui software SEM PLS. Berdasarkan hasil penelitian, dapat disimpulkan bahwa terdapat pengaruh service quality terhadap kepuasan pelanggan pada Kopinative Padang, yang menunjukkan bahwa semakin baik kualitas pelayanan yang dirasakan, maka semakin tinggi pula tingkat kepuasan pelanggan. Namun, store atmosphere dan price tidak berpengaruh terhadap kepuasan pelanggan, sehingga keduanya tidak memberikan dampak signifikan terhadap tingkat kepuasan yang dirasakan. Selanjutnya, service quality, store atmosphere, dan price juga tidak berpengaruh terhadap loyalitas pelanggan, yang berarti ketiga variabel tersebut tidak secara langsung mampu meningkatkan loyalitas pelanggan. Sebaliknya, kepuasan pelanggan terbukti memiliki pengaruh terhadap loyalitas pelanggan, dimana semakin tinggi kepuasan yang dirasakan maka semakin tinggi pula loyalitas pelanggan. Selain itu, kepuasan pelanggan mampu memediasi pengaruh service quality terhadap loyalitas pelanggan, sehingga kualitas pelayanan tetap berperan melalui peningkatan kepuasan. Namun, kepuasan pelanggan tidak mampu memediasi pengaruh store atmosphere dan price terhadap loyalitas pelanggan, yang menunjukkan bahwa kedua variabel tersebut tidak memiliki peran baik secara langsung maupun tidak langsung dalam membentuk loyalitas pelanggan pada Kopinative Padang.
Co-Authors Abror Abror Anjaya, Arisa Anwar, Kendis Ariusni, Ariusni - Astuti, Kristiana Batubara, Hani Maisyarah Desi Fitri Dewi Anggraini Efendi, Andre Elina, Reni Erly Mulyani Erni Masdupi Evanita , Susi Fadhila, Risa Hendri, Naldi Hummi Kalsum Bahri Julia Azizah, Viola Mawaddah, Salsabila Megawati - Mia Ayu Gusti Mira Hasti Hasmira Mu'tamim, Nurul Mulya, Jumiatul Nofirda, Fitri Ayu Nugraha, Meisyitah Dwi Nurhaliza, Putri Patrisia, Dina Putri, Dinda Irma Aulia Ramadani, Nadia Rosyeni Rasyid Samta, Ory Febrian Sari, Nadhila Septrizola, Whyosi Siska Sasmita Sri Ulfa Sentosa sukri Sukri, sukri Susanti, Febsri Susi Evanita Syamsul Amar B Tondang, Kezia Juliana Tri Kurniawati, Tri Triani, Mike Wardi , Yunia WIJAYA, FARIS Youmil Abrian Yunia Wardi