Articles
<![CDATA[Apakah Pengungkapan Corporate Social Responcibility (CSR) Mempengaruhi Return Saham? Analisis Reputasi Sebagai Pemediasi ]]>
<![CDATA[Mulyani, Erly]]>;
<![CDATA[Amar, Syamsul]]>;
<![CDATA[Dwita, Vidyarini]]>
<![CDATA[ Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v8i2.17116
<![CDATA[With reputation serving as a mediator, this study seeks to ascertain the extent to which CSR disclosure affects stock return. This study employs a quantitative approach. focusing on noncyclical consumer companies listed on the IDX as the population. The sampling technique used is purposive sampling. The results indictate that CSR influences the company’s reputation; however, CSR does not effect stock returns, and reputation cannot mediate the impact of CSR on stock returns.]]>
<![CDATA[Theory of planned behavior and Instagram influencer attitudes: effects on Generation Z fashion purchase intention ]]>
<![CDATA[Ramadani, Nadia]]>;
<![CDATA[Dwita, Vidyarini]]>
<![CDATA[ Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v5i2.606
<![CDATA[This study aims to analyze the influence of Theory of Planned Behaviour with Attitude Toward Influencers as Mediation on Purchase Intention of Fashion Products on Instagram in Gen Z. The sampling technique used purposive sampling. The research participants totaled 190 respondents who were selected as samples. Analysis using PLS 4.1 software shows that perceived trust, subjective norms, perceived behavioral control, and attitudes toward the influencer, significantly affect attitudes toward the influencer and purchase intention. However, perceived trust does not significantly affect purchase intention. Attitudes toward the influencer mediate the relationship between perceived trust, subjective norms, perceived behavioral control and purchase intention.]]>
<![CDATA[PENGARUH FEAR OF MISSING OUT(FOMO) DAN VIRAL MARKETING TERHADAP IMPULSIVE BUYING DI TIKTOK SHOP PADA GENERASI Z DI KOTA PADANG DENGAN BRAND PASSION MEDIASI ]]>
<![CDATA[Tondang, Kezia Juliana]]>;
<![CDATA[Dwita, Vidyarini]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/4baj2945
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out (FoMO) dan Viral Marketing terhadap Impulsive Buying pada Generasi Z di Kota Padang, dengan Brand Passion sebagai variabel mediasi. Hasil analisis menunjukkan bahwa FoMo tidak berpengaruh signifikan secara langsung terhadap Impulsive Buying, meskipun terdapat hubungan positif di antara keduanya. Sebaliknya, Viral Marketing memiliki pengaruh positif dan signifikan terhadap Impulsive Buying. Brand Passion juga terbukti berpengaruh secara signifikan terhadap Impulsive Buying, serta berperan sebagai mediator yang efektif dalam hubungan antara Viral Marketing dan pembelian impulsive. Selain itu, FoMo dan Viral Marketing masing-masing berpengaruh signifikan terhadap Brand Passion, dan Viral Marketing juga berpengaruh positif terhadap FoMo. Temuan ini menekankan pentingnya strategi pemasaran yang mampu membangun keterikatan emosional konsumen terhadap merek untuk mendorong keputusan pembelian secara impulsive, khususnya pada segmen Generasi Z.]]>
<![CDATA[Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Trust dan Brand Love Sebagai Variabel Mediasi Pada Konsumen Pengguna Skincare Merek Cosrx di Kota Padang ]]>
<![CDATA[Mawaddah, Salsabila]]>;
<![CDATA[Dwita, Vidyarini]]>
<![CDATA[ Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ) ]]>
Publisher : <![CDATA[Yayasan Riset dan Pengembangan Intelektual ]]>
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DOI: 10.37385/ceej.v6i4.8813
<![CDATA[Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh brand experience terhadap brand loyalty melalui brand trust dan brand love sebagai variabel mediasi. Riset ini dilakukan pada konsumen skincare merek Cosrx di Kota Padang. Mereka yang terpilih sebagai sampel adalah konsumen yang membeli dan menggunakan skincare merek Cosrx minimal dua kali dalam enam bulan terakhir. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis yang digunakan adalah analisis jalur (Path Analysis). Sesuai dengan pengolahan data yang telah dilakukan ditemukan. Berdasarkan hasil pengujian hipotesis dapat dibuktikan bahwa brand experience, brand trust dan brand love berpengaruh positif terhadap brand loyalty. Temuan tersebut menunjukan pengalaman positif dalam menggunakan skincare merek Cosrx, akan mendorong kepercayaan dan kecintaan pada merek, sehingga mempengaruhi brand loyalty dalam diri konsumen di Kota Padang. Selain itu hasil penelitian ini juga menemukan brand truest dan brand love mampu memediasi hubungan antara brand experience dengan brand loyalty dalam menggunakan skincare merek Cosrx]]>
<![CDATA[Pemasaran Produk Pelaku Usaha Kecil di Pantai Gondoriah ]]>
<![CDATA[Ariusni, Ariusni -]]>;
<![CDATA[Sentosa, Sri Ulfa]]>;
<![CDATA[Dwita, Vidyarini]]>;
<![CDATA[Sasmita, Siska]]>
<![CDATA[ Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/sb.03300
<![CDATA[Tujuan dari penelitian ini adalah melihat strategi pemasaran produk pelaku usaha kecil pedagang Pantai Gondoriah dalam memasarkan produknya sebagai akibat dampak dari Covid 19 yang telah berlangsung selama dua tahun. Penelitian dilakukan di Pantai Gondoriah dengan sampel adalah pelaku kecil pedagangan disepanjang pantai Gondoriah yang memasarkan produknya untuk para wisatawan terutama wisatawan domestik. Metode yang digunakan adalah pelatihan. Ada 15 peserta yang mengikuti pelatihan ini. Data dikumpulkan dengan menggunakan kuesioner. Variabel pemasaran produk diukur dengan menggunakan skala Likert mulai dari sangat setuju (skala 5) hingga sangat tidak setuju (skala 1). Pengolahan data menggunakan statistik deskriptif yaitu rata-rata dan total pencapaian responden. Hasil penelitian yang ditemukan adalah rata-rata pengetahuan tentang pemasaran produk dari peserta pelatihan yaitu Pelaku Usaha Kecil adalah sebesar 4,38 dengan total capaian responden (TCR) sebesar 87,60 atau berada dalam kategori baik. Dalam memasarkan produk makanan diperlukan inovasi terus menerus dalam mengatasi dampak Covid 19 melalui berbagai media sosial.]]>
<![CDATA[Pemasaran Usaha Homestay di Kawasan Pantai Gondoriah ]]>
<![CDATA[Ariusni, Ariusni -]]>;
<![CDATA[Dwita, Vidyarini]]>;
<![CDATA[Sentosa, Sri Ulfa]]>
<![CDATA[ Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 2 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/sb.05070
<![CDATA[Penelitian ini melihat bagaimana bisnis homestay di Pantai Gondoriah memasarkan penginapannya setelah pandemi COVID-19. Sampel penelitian adalah bisnis homestay di sekitar pantai Gondoriah yang mempromosikan penginapannya kepada wisatawan, terutama pengunjung lokal. Pembinaan adalah metode yang digunakan. Pelatihan diikuti oleh 15 peserta. Data dikumpulkan melalui kuesioner. Untuk mengukur variabel pemasaran produk, skala Likert digunakan, mulai dari sangat tidak setuju (skala 1) hingga sangat setuju (skala 5). Pengolahan data menggunakan statistik deskriptif, yang mencakup rata-rata dan total pencapaian responden. Hasil penelitian menunjukkan bahwa pemilik usaha homestay rata-rata memahami pemasaran produk sebanyak 4,45, dengan total capaian responden (TCR) sebanyak 89,00, atau berada dalam kategori terbaik. Dalam pemasaran homestay, diperlukan perubahan strateginya.]]>
<![CDATA[Pemasaran Sosial Media dan Pengembangan Produk pada Pelaku UMKM Makanan di Carocok Pesisir Selatan ]]>
<![CDATA[Dwita, Vidyarini]]>;
<![CDATA[Septrizola, Whyosi]]>;
<![CDATA[Hasmira, Mira Hasti]]>
<![CDATA[ Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/sb.03570
<![CDATA[Large- and small-scale enterprises have a growing need to expand marketing access by employing social media as a platform for selling and product development to increase sales. Community service activities were conducted in Carocok, Pesisir Selatandistrict, West Sumatra, with the participation of fifteen seafood-related business actors. The Community Service team provides SME business owners with training and expertise regarding marketing access on social media and product development to enhance sales and maximize profitability for MSME owners in the food business that process marine raw materials. The outcomes of service activities supply business owners with the knowledge necessary to formulate marketing strategies, particularly social media marketing and product development.]]>
<![CDATA[The Effect of Transformational Leadership, Training, and Compensation on the Performance of Family Planning Counsellor with mediating of Organizational Commitment ]]>
<![CDATA[Elina, Reni]]>;
<![CDATA[Dwita, Vidyarini]]>;
<![CDATA[Masdupi, Erni]]>;
<![CDATA[Megawati, Megawati]]>
<![CDATA[ Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies ]]>
Publisher : <![CDATA[Green Publisher Indonesia ]]>
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DOI: 10.59188/eduvest.v4i9.1531
<![CDATA[Purpose – The aim was to examine how transformational leadership, training, and compensation affect the employee performance of family planning counselors. The study also investigated whether organizational commitment plays a role in mediating this relationship. Methodology –The researchers used a stratified random sampling technique to select 155 family planning counselors as the sample size. The collected data was analyzed using the Smart PLS software version and the Partial Least Square (PLS) approach. Findings – The study revealed that organizational commitment acts as a mediator in the relationship between transformational leadership, training, compensation, and the performance of family planning counselors. Originality – This research examined organization commitment, which has a broad and significant impact on employee performance. It also provided better comprehension concerning the relationship of transformational leadership, training, and compensation on this study.]]>
<![CDATA[HOTEL DESTINATION IMAGE AND HALAL - FRIENDLY SERVICE AND STAFF ON REVISIT INTENTION:A SYSTEMATIC LITERATURE REVIEW ]]>
<![CDATA[Hendri, Naldi]]>;
<![CDATA[Wardi, Yunia]]>;
<![CDATA[Masdupi, Erni]]>;
<![CDATA[Abror, Abror]]>;
<![CDATA[Dwita, Vidyarini]]>
<![CDATA[ Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023) ]]>
Publisher : <![CDATA[Institut Teknologi dan Ilmu Sosial Khatulistiwa ]]>
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DOI: 10.31846/jae.v11i3.669
<![CDATA[ABSTRACTThis study aims to systematically identify, review, and assess the literature on the image of destination hotels and halal staff services in order to increase intention to return to hotels in Indonesia and provide an agenda for future research. The current study assesses existing revisit intentions on the topic, reveals limitations and gaps in the current literature, and suggests potential studies to further advance knowledge in this area. This research uses Systematic Literature Review. This study uses the keywords destination hotel image, halal staff service and intention to return. The research found 236 articles in the search using Science Direct and the help of other applications such as Mendeley, VOSViewer which were then filtered into 33 selected articles to be analyzed descriptively. Content analysis, assisted by Microsoft Excel, is used for review and analysis purposes. The findings show that affective destination image is positively related to intention to revisit and recommend , as well as to construct a series of product/service offering scenarios and then test the product/service offering scenario that best meets visitor expectations and also increases visitor satisfaction levels and their intention to return. Keywords: hotel destination i mage ; halal-friendly services and staff; re visit intention ; systematic literature review]]>
<![CDATA[Can self-leadership enhance the impact of motivation on entrepreneurial performance? ]]>
<![CDATA[Fitri, Desi]]>;
<![CDATA[Dwita, Vidyarini]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2024.v14i3.004
<![CDATA[Objectives: The research is to investigate how self-leadership mediates the impact of motivation on entrepreneurial performance.Methodology: The study uses a quantitative descriptive approach with Structural Equation Modeling (SEM) through Smart-PLS to evaluate the effects of self-leadership, and motivation on the entrepreneurial performance of 125 entrepreneurs at one of the traditional markets in west Jakarta. Data were collected using a saturated sample technique, with questionnaires distributed to all entrepreneurs to obtain information. The analysis was conducted to assess the relationships among the variables and their influence on entrepreneurial performance.Finding: The empirical research findings indicate that self-leadership significantly mediates the impact of motivation on entrepreneurial performance.Conclusion: This study provides a unique framework for entrepreneurship to develop evidence-based practices that foster more productive and supportive entrepreneurs. It suggests that self-leadership is crucial for translating entrepreneurial motivation into effective actions and outcomes. The study contributes to the existing body of knowledge on human resource management in entrepreneurship by offering a framework that links motivational and self-leadership to enhance entrepreneurial performance.]]>
