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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Community Engagement and Emergence Journal (CEEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Indonesian Journal of Tourism and Leisure Marketing Management Studies Formosa Journal of Multidisciplinary Research (FJMR) Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Economica: Journal of Economic and Economic Education Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Dwita, Vidyarini
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Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Neuroscience Social Sciences Other

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The influence of Tiktok influencer exposure on food product purchase intention: The mediating role of materialism and moderating effect of FOMO among Generation Z in Padang City Hummi Kalsum Bahri; Dwita, Vidyarini
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.540

Abstract

The objective of this research is to examine the impact of Exposure to Influencers on TikTok on the intention to purchase food products, with materialism as a mediator and Fear of Missing Out (FOMO) as a moderator among Generation Z in Padang City. Data was collected through an online questionnaire distributed to 142 respondents. The research employed a quantitative method with data analysis using Smart PLS and a bootstrap technique. The results reveal that (1) exposure to influencers has a significant effect on materialism, (2) exposure to influencers also significantly impacts the intention to purchase, (3) materialism significantly affects the intention to purchase, (4) FOMO does not moderate the relationship between exposure to influencers and purchase intention, and (5) materialism acts as a mediator in the relationship between exposure to influencers and purchase intention. These findings provide insights into how TikTok influencers affect consumer behavior and highlight the role of materialism in this process, while showing that FOMO does not play a significant moderating role
Understanding The Intention to Use PLN Mobile Application: The Moderated Mediation Analysis Adha, Aidil; Dwita, Vidyarini; Siregar, Tika Rahma Yani
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.704

Abstract

Background: Mobile technology serves as a strategic element that enhances consumer experience and strengthens interactions between consumers and service providers. Prior studies indicate that such technology facilitates user customization, simplifies information retrieval, and streamlines customer-company interactions. A thorough understanding of user intention toward the PLN Mobile application is critical for reinforcing customer relationships, boosting loyalty and satisfaction, and generating revenue growth through value-added services.Purpose: This study aims to examine the influence of perceived usefulness and technology acceptance on the intention to use the PLN Mobile application. Additionally, the study also investigates the mediating role of attitude toward use and the moderating role of subjective norm in influencing the intention to use the PLN Mobile application.Design/methodology/approach: This study employs a quantitative survey-based design with a sample of 260 employees customers of PLN UP3 Padangsidempuan. A purposive sampling approach was adopted for participant selection. The data collection was conducted in 2024. The data were analyzed using structural equation modeling with partial least squares (SEM PLS)Findings/Results: The results of the study demonstrate that both perceived usefulness and technology acceptance have a positive and significant impact on the intention to utilize the PLN Mobile application. Additionally, the study reveals that attitude toward use acts as a mediator in the relationship between perceived usefulness, technology acceptance, and intention to use. Moreover, the effect of perceived usefulness and technology acceptance on the intention to use the PLN Mobile application was moderated by subjective norm. The mediating role of attitude toward use underscores the necessity for extending the Technology Acceptance Model (TAM) by incorporating psychological variables to achieve a more holistic understanding of user intention. Furthermore, the moderating effect of subjective norm highlights the critical influence of social factors in technology usage.Conclusion: Technology acceptance and perceived usefulness significantly influence the intention to use the PLN Mobile application. Positive attitudes toward the application, formed by perceived usefulness and technology acceptance, further enhance the intention to use. Additionally, subjective norm play a crucial role in motivating individuals to use the application.Originality/value (State of the art): This study examines the role of technology acceptance as a single construct and integrates the TPB and TAM models to provide a theoretical framework. Keywords: attutude toward use, intention to use, perceived usefulness, subjective norm, technology acceptance
Apakah Pengungkapan Corporate Social Responcibility (CSR) Mempengaruhi Return Saham? Analisis Reputasi Sebagai Pemediasi Mulyani, Erly; Amar, Syamsul; Dwita, Vidyarini
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17116

Abstract

With reputation serving as a mediator, this study seeks to ascertain the extent to which CSR disclosure affects stock return. This study employs a quantitative approach. focusing on noncyclical consumer companies listed on the IDX as the population.  The sampling technique used is purposive sampling. The results indictate that CSR influences the company’s reputation; however, CSR does not effect stock returns, and reputation cannot mediate the impact of CSR on stock returns.
Theory of planned behavior and Instagram influencer attitudes: effects on Generation Z fashion purchase intention Ramadani, Nadia; Dwita, Vidyarini
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.606

Abstract

This study aims to analyze the influence of Theory of Planned Behaviour with Attitude Toward Influencers as Mediation on Purchase Intention of Fashion Products on Instagram in Gen Z. The sampling technique used purposive sampling. The research participants totaled 190 respondents who were selected as samples. Analysis using PLS 4.1 software shows that perceived trust, subjective norms, perceived behavioral control, and attitudes toward the influencer, significantly affect attitudes toward the influencer and purchase intention. However, perceived trust does not significantly affect purchase intention. Attitudes toward the influencer mediate the relationship between perceived trust, subjective norms, perceived behavioral control and purchase intention.
PENGARUH FEAR OF MISSING OUT(FOMO) DAN VIRAL MARKETING TERHADAP IMPULSIVE BUYING DI TIKTOK SHOP PADA GENERASI Z DI KOTA PADANG DENGAN BRAND PASSION MEDIASI Tondang, Kezia Juliana; Dwita, Vidyarini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/4baj2945

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out (FoMO) dan Viral Marketing terhadap Impulsive Buying pada Generasi Z di Kota Padang, dengan Brand Passion sebagai variabel mediasi. Hasil analisis menunjukkan bahwa FoMo tidak berpengaruh signifikan secara langsung terhadap Impulsive Buying, meskipun terdapat hubungan positif di antara keduanya. Sebaliknya, Viral Marketing memiliki pengaruh positif dan signifikan terhadap Impulsive Buying. Brand Passion juga terbukti berpengaruh secara signifikan terhadap Impulsive Buying, serta berperan sebagai mediator yang efektif dalam hubungan antara Viral Marketing dan pembelian impulsive. Selain itu, FoMo dan Viral Marketing masing-masing berpengaruh signifikan terhadap Brand Passion, dan Viral Marketing juga berpengaruh positif terhadap FoMo. Temuan ini menekankan pentingnya strategi pemasaran yang mampu membangun keterikatan emosional konsumen terhadap merek untuk mendorong keputusan pembelian secara impulsive, khususnya pada segmen Generasi Z.
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Trust dan Brand Love Sebagai Variabel Mediasi Pada Konsumen Pengguna Skincare Merek Cosrx di Kota Padang Mawaddah, Salsabila; Dwita, Vidyarini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8813

Abstract

Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh brand experience terhadap brand loyalty melalui brand trust dan brand love sebagai variabel mediasi. Riset ini dilakukan pada konsumen skincare merek Cosrx di Kota Padang. Mereka yang terpilih sebagai sampel adalah konsumen yang membeli dan menggunakan skincare merek Cosrx minimal dua kali dalam enam bulan terakhir. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis yang digunakan adalah analisis jalur (Path Analysis). Sesuai dengan pengolahan data yang telah dilakukan ditemukan. Berdasarkan hasil pengujian hipotesis dapat dibuktikan bahwa brand experience, brand trust dan brand love berpengaruh positif terhadap brand loyalty. Temuan tersebut menunjukan pengalaman positif dalam menggunakan skincare merek Cosrx, akan mendorong kepercayaan dan kecintaan pada merek, sehingga mempengaruhi brand loyalty dalam diri konsumen di Kota Padang. Selain itu hasil penelitian ini juga menemukan brand truest dan brand love mampu memediasi hubungan antara brand experience dengan brand loyalty dalam menggunakan skincare merek Cosrx
Pemasaran Produk Pelaku Usaha Kecil di Pantai Gondoriah Ariusni, Ariusni -; Sentosa, Sri Ulfa; Dwita, Vidyarini; Sasmita, Siska
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.03300

Abstract

Tujuan dari penelitian ini adalah melihat strategi pemasaran produk pelaku usaha kecil pedagang Pantai Gondoriah dalam memasarkan produknya sebagai akibat dampak dari Covid 19 yang telah berlangsung selama dua tahun. Penelitian dilakukan di Pantai Gondoriah dengan sampel adalah pelaku kecil pedagangan disepanjang pantai Gondoriah yang memasarkan produknya untuk para wisatawan terutama wisatawan domestik. Metode yang digunakan adalah pelatihan. Ada 15 peserta yang mengikuti pelatihan ini. Data dikumpulkan dengan menggunakan kuesioner. Variabel pemasaran produk diukur dengan menggunakan skala Likert mulai dari sangat setuju (skala 5) hingga sangat tidak setuju (skala 1). Pengolahan data menggunakan statistik deskriptif yaitu rata-rata dan total pencapaian responden. Hasil penelitian yang ditemukan adalah rata-rata pengetahuan tentang pemasaran produk dari peserta pelatihan yaitu Pelaku Usaha Kecil adalah sebesar 4,38 dengan total capaian responden (TCR) sebesar 87,60 atau berada dalam kategori baik. Dalam memasarkan produk makanan diperlukan inovasi terus menerus dalam mengatasi dampak Covid 19 melalui berbagai media sosial.
Pemasaran Usaha Homestay di Kawasan Pantai Gondoriah Ariusni, Ariusni -; Dwita, Vidyarini; Sentosa, Sri Ulfa
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 2 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.05070

Abstract

Penelitian ini melihat bagaimana bisnis homestay di Pantai Gondoriah memasarkan penginapannya setelah pandemi COVID-19. Sampel penelitian adalah bisnis homestay di sekitar pantai Gondoriah yang mempromosikan penginapannya kepada wisatawan, terutama pengunjung lokal. Pembinaan adalah metode yang digunakan. Pelatihan diikuti oleh 15 peserta. Data dikumpulkan melalui kuesioner. Untuk mengukur variabel pemasaran produk, skala Likert digunakan, mulai dari sangat tidak setuju (skala 1) hingga sangat setuju (skala 5). Pengolahan data menggunakan statistik deskriptif, yang mencakup rata-rata dan total pencapaian responden. Hasil penelitian menunjukkan bahwa pemilik usaha homestay rata-rata memahami pemasaran produk sebanyak 4,45, dengan total capaian responden (TCR) sebanyak 89,00, atau berada dalam kategori terbaik. Dalam pemasaran homestay, diperlukan perubahan strateginya.
Pemasaran Sosial Media dan Pengembangan Produk pada Pelaku UMKM Makanan di Carocok Pesisir Selatan Dwita, Vidyarini; Septrizola, Whyosi; Hasmira, Mira Hasti
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.03570

Abstract

Large- and small-scale enterprises have a growing need to expand marketing access by employing social media as a platform for selling and product development to increase sales. Community service activities were conducted in Carocok, Pesisir Selatandistrict, West Sumatra, with the participation of fifteen seafood-related business actors. The Community Service team provides SME business owners with training and expertise regarding marketing access on social media and product development to enhance sales and maximize profitability for MSME owners in the food business that process marine raw materials. The outcomes of service activities supply business owners with the knowledge necessary to formulate marketing strategies, particularly social media marketing and product development.
The Effect of Transformational Leadership, Training, and Compensation on the Performance of Family Planning Counsellor with mediating of Organizational Commitment Elina, Reni; Dwita, Vidyarini; Masdupi, Erni; Megawati, Megawati
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1531

Abstract

Purpose – The aim was to examine how transformational leadership, training, and compensation affect the employee performance of family planning counselors. The study also investigated whether organizational commitment plays a role in mediating this relationship. Methodology –The researchers used a stratified random sampling technique to select 155 family planning counselors as the sample size. The collected data was analyzed using the Smart PLS software version and the Partial Least Square (PLS) approach. Findings – The study revealed that organizational commitment acts as a mediator in the relationship between transformational leadership, training, compensation, and the performance of family planning counselors. Originality – This research examined organization commitment, which has a broad and significant impact on employee performance. It also provided better comprehension concerning the relationship of transformational leadership, training, and compensation on this study.
Co-Authors Abror Abror Adha, Aidil Anjaya, Arisa Anwar, Kendis Ariusni, Ariusni - Astri Yuza Sari Astuti, Kristiana Batubara, Hani Maisyarah Desi Fitri Dewi Anggraini Elina, Reni Erly Mulyani Erni Masdupi Fadhila, Risa Hendri, Naldi Hummi Kalsum Bahri Julia Azizah, Viola Mawaddah, Salsabila Megawati - Mia Ayu Gusti Mira Hasti Hasmira Mulya, Jumiatul Muthia Roza Linda, Muthia Roza Nofirda, Fitri Ayu Nugraha, Meisyitah Dwi Patrisia, Dina Ramadani, Nadia Ravelby, Thesa Alif Rosyeni Rasyid Sari, Nadhila Septrizola, Whyosi Siregar, Tika Rahma Yani Siska Sasmita Sri Ulfa Sentosa Suhery, Suhery Susi Evanita Sutiyem, Sutiyem Suwandhani, Deni Syamsul Amar B Tondang, Kezia Juliana Tri Kurniawati, Tri Triani, Mike Trismiyanti, Dessy WIJAYA, FARIS Yasri, Yasri Yonita, Riza Youmil Abrian Yunia Wardi