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Septiani, Devi
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Apriori Algorithm and Business Intelligence Methods for Bookstore’s Customer Preferences Analysis Ramadhan, Silmy Kafi; Septiani, Devi; Rahman, Afida; Handayani, Endah Tri Esti
Journal of Information Technology application in Education, Economy, Health and Agriculture Vol. 2 No. 3 (2025): October
Publisher : Lumina Infinity Academy Foundation

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Abstract

This study explores the use of a priori algorithm in analyzing sales transaction data at Rony Jaya Bookstore. By combining data mining and business intelligence, the study successfully uncovered significant customer buying patterns, which were then used to support strategic decision-making. The results of the analysis showed that there was a close relationship between certain book categories, such as Fiction Books and Educational Books with a confidence level of 87.5%, as well as Non-Fiction Books and Educational Books with a confidence level of 88.89%. These findings provide valuable insights into developing marketing strategies, such as creating custom promotional packages and arranging product layouts in stores to make them more appealing to customers. This research also highlights the importance of ensuring data quality so that the resulting analysis is more accurate and relevant. Overall, the study offers a practical guide for Rony Jaya Bookstore and other businesses looking to leverage data mining and business intelligence technologies to improve efficiency and customer satisfaction.
Co-Authors Ahmad Ajib Ridlwan Andika Arisetyawan, Andika Anggraeni, Sinta Arif Bintoro Johan Asika, Asika Astuti, Nuryani Dwi Astuti, Retno Sari Puji Ayona, Khansa Amalia Bariah, Oyoh Baulaun , Trivonia Metrisiana Dhimas Nur Setyawan Farid Rizqi Maulana Fitria Sulistyowati Handayani, Endah Tri Esti Hatta Setiabudhi Indra Jaya, Kurniawan Isnanik Juni Fitriyah Jariyatin , Nurul Kirom, Hawis Ahmadul Krida Singgih Kuncoro Kusumaningrum, Betty M. Makbul Maulani1, Giandari Mulyanti Suhartini , Andi Nafisyah, Khoirul Nelly Rhosyida Nency, Olivia Nenden Sundari Nizhomi, Bestiana Nuraini, Ika Aprianti Nurcholish Arifin Handoyono, Nurcholish Arifin Rahman, Afida Ramadhan, Silmy Kafi Rina Setyaningsih, Rina Rohmat, Ali Rusman Hadi, Rusman Sahara, Putri Noer Fauziyah Sain, Zohaib Hassan Samsul Hadi Saputri, Dhea Sylvia Ekha Tom Selomita, Selomita Sony Yunior Erlangga Susanti Susanti Susilawati, Susilawati Suwartini Suwartini Suwono Suwono Syafi'ah, Syafi'ah Tias Ernawati, Tias Trisniawati Trisniawati, Trisniawati Utami, Nita Wahyuningsih, Ita Wati, Ika Wahyu Kusuma Wijaya, Aya