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All Journal Sosial Budaya JURNAL PENDIDIKAN TAMBUSAI Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Ilmiah Religiosity Entity Humanity (JIREH) JRTI (Jurnal Riset Tindakan Indonesia) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Dakwah dan Komunikasi INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal ANWARUL: Jurnal Pendidikan dan Dakwah MASALIQ: Jurnal Pendidikan dan Sains Jurnal Lektur Keagamaan Electronic Journal of Education, Social Economics and Technology Communication & Social Media Semar : Jurnal Sosial dan Pengabdian Masyarakat Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Journal of Humanities and Social Sciences
Ritonga, Muhammad Husni
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

 1 
Image Representation Of Men In Tokopedia X BTS Advertising: Waktu Indonesia Belanja Herrawati, Sri; Ritonga, Muhammad Husni; Zuhriah
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.355

Abstract

This research is entitled "The Representation of Male Image in Tokopedia X BTS Advertisement: Indonesian Shopping Time". The purpose of this study is to find out how the meaning of denotation and connotation contained in the advertisement and how the meaning of the image of men in the advertisement of Tokopedia X BTS: Indonesian Shopping Time is. The theory used in this research is Representation Theory. The object of this research is Tokopedia's video advertisement. This study uses Roland Barthes' semiotic analysis method in which researchers can better understand the meaning of denotation, connotation, and the meaning of male images in Tokopedia advertisements through expressions, body language, clothing, and taking pictures from the Tokopedia advertising model. The findings from the research that has been done regarding the image of men in Tokopedia advertisements are that men are depicted with clean white faces, tall, and graceful. The end of the 1900s to the 2000s a new term emerged, namely the new masculinity. With this, it presents a unique and interesting blend that can open the world's eyes to the stereotypes about the masculine imagination that have been formed for a long time. Where men used to emphasize muscle, power, and disorganized style. Compared to today's men like Tokopedia's advertising models, the image displayed is friendly, stylish, unrelated to violence, and sensitive to the feelings around them.
Representation Of “Ghibah” In The Film Tilik (Short Movie 2018) Aprilia, Eka; Ritonga, Muhammad Husni; Riza, Faisal
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.356

Abstract

This research is entitled “Representation of "Ghibah" in the TILIK Film (Short Movie 2018)". The purpose of this study was to find out how the representation of backbiting in the TILIK film (Short Movie 2018). The theory used in this research is Representation Theory. The object of this research is the film TILIK. This study uses a two-stage Roland Barthes semiotic analysis method in which researchers can better understand the meaning of denotation, the connotation obtained in the TILIK film, with visuals as a representation of the dialogue which is the marker in this study. The researcher explained the data analysis with visual as a signifier and audio as a marker then explained the meaning of denotation and connotation. The results of this study describe the social reality that often occurs and is carried out by the community, namely backbiting other people or "backbiting".
Business Communication Strategy for Street Vendors in Gambir Tembung Market Sari, Ria Novita; Ritonga, Muhammad Husni; Jailani, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.826

Abstract

The purpose of this study was to determine the business communication strategy used by street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency in selling their wares. In this case, the authors use field research, which is a research that can retrieve the desired data that will be found directly in the field. This investigation obtains data directly from respondents through observation and interviews arranged according to the research objectives. This research uses (descriptive analysis research), namely research that describes and interprets what is there. The object of this research is street vendors in Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency. Regarding the results of the research that the author obtained from street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency, regarding the types of merchandise, namely: Vegetable traders, chili traders and basic food traders.
Co-Authors Aditia, Randa Akmal, Rifqy Ikhsanul Al-Hakim, Muhammad Farhan Alfikri, Muhammad Aprilia, Eka Azhar, Anang Anas Azizah Pohan, Rahma Nur Dalimunthe, Rafika Hayati Dando, Evan Faisal Riza, Faisal Hadi, Ridwan Hasibuan, Fitrah Al Khairi Hasibuan, Halim Perdana Herrawati, Sri Ida Ayu Putu Sri Widnyani Jamil, Khoirul Marpaung, Fitriani Matondang, Muhammad Alfikri Muhammad Jailani Muhammad Siddiq, Muhammad Muktarruddin Naibaho, Nadiva Auralia Nurhanifah Nurhanifah Paradita, Ella Purba, Endah Rananda Gita Br Ramadhan, Rahmad Ria Novita Sari Ridayanti, Ridayanti Sani, Disti Adila Sari, Devi Junita Silaen, Lena Mardiana Siregar, Elsa Tabina Sofia, Natasya Solly Aryza Taufik Hidayat Verdiansyaf, Abdi Yulia, Fatma Zuhriah