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All Journal TEKMAPRO Journal of Industrial Engineering and Management JURNAL EKONOMI DAN BISNIS AIRLANGGA JRB-Jurnal Riset Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Health, Economics, and Social Sciences (IJHESS) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Niza Nurmalasari
Department Of Business Administration, Politeknik Negeri Madiun, Madiun, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Bauran Pemasaran Yang Mempengaruhi Mahasiswa Memilih Program Studi: Studi Pada Program Studi Administrasi Bisnis Politeknik Negeri Madiun Niza Nurmalasari; Farida Tri Hastuti; Sekar Ayu Wulandari; Aminudin Azis; Hendrick Hernando
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 1 (2023): JIMB - VOLUME 6 NOMOR 1 MEI 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i1.19286

Abstract

Bauran pemasaran merupakan salah satu strategi pemasaran yang dilakukan oleh lembaga jasa pendidikan untuk memenuhi tanggung jawab jasa pendidikan dalam rangka memenuhi kebutuhan pelanggan. Penelitian ini menguji pengaruh langsung bauran pemasaran terhadap pengambilan keputusan calon mahasiswa dalam memilih Program Studi Bisnis Politeknik Negeri Madiun. Teknik analisis data menggunakan Regresi Linier Berganda untuk menguji pengaruh parsial dan silmultan variabel bauran pemasaran terhadap Pengambilan Keputusan mahasiswa dalam memilih program studi. Sebanyak 200 responden merupakan mahasiswa aktif Program Studi Administrasi Bisnis Politeknik Negeri Madiun. Product (X1), Promotion (X3), Process (X6), dan Physical Evidence (X7) mempunyai pengaruh positif dan signifikan terhadap Pengambilan Keputusan (Y). Price (X2), Place (X4), dan People (X5) tidak mempunyai pengaruh siginifikan terhadap Pengambilan Keputusan (Y). Bauran Pemasaran (X) mempunyai pengaruh positif dan signifikan terhadap Pengambilan Keputusan (Y), yaitu sebanyak 57,5%.
Analisis Strategi Komunikasi Pemasaran pada Unit Komersialisasi Non-Transportasi (KNA) PT. Kereta Api Indonesia (Persero) Daerah Operasi 7 Madiun Niza Nurmalasari; Septiarini, Silvi; Priyanto, Priyanto; Wardani, Galuh Kusuma
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.844

Abstract

PT Kereta Api Indonesia (Persero) holds significant land assets and offers various service products in strategic locations. However, the Non-Transport Commercialization Unit (KNA) remains relatively underrecognized. To enhance its visibility and revenue, the KNA Unit needs to increase its engagement with potential partners and more effectively promote its services. This research aims to analyze the marketing communication strategies employed by the KNA Unit in Operational Area 7 Madiun. Utilizing a descriptive qualitative approach and insights from three field experts, the study identifies nine key elements in the KNA's marketing communication strategy: advertising, online communication and social media, mobile communication, direct marketing, events and experiences, word of mouth, publicity and public relations, personal selling, and packaging. The findings indicate that the KNA Unit currently utilizes six of these nine elements. While these methods are effective, there is still potential for further improvement. Optimizing these strategies could significantly enhance engagement, increase visibility, and boost overall revenue. This research provides valuable insights for refining marketing approaches to achieve better outreach and commercial success.
Co-Authors Afifah Dwi Ramadhani Akram, Permata Luthfiya Almabel Syahzia Abhista Aminudin Azis Arini, Nurtisa Nadya Bias Nur Elmira Devani, Muzdalifah Devina, Monik DONY SAPUTRA Fachry Abda El Rahman Faridatun Nadziroh Fatimah, Melani Siti Hani Brilianti Rochmanto Hartono, Halleina Rejeki Putri Hendrick Hernando Hendrick Hernando Hendrick Hernando Hifzhan F. Thousani Hifzhan Frima Thousani, Hifzhan Frima Husna, Vivi Aulia Ina Syarifah Julianti, Kiptiana Dwi Karimatun Nisa Laksono Trisnantoro M. Irfan Nazril Rifa'Ie Moch. Iqbal Ramadhan Mov Rivqi Amin Nailul Muna Nasution, Annio Indah Lestari Netty Lisdiantini Nihayatus Sa'adah Ningrum, Rahayu Widodo Mustika Priyanto Priyanto Priyanto Priyanto Putri, Ajeng Isnain Putri, Bunga Cantika Salim, Alfi Tranggono Agus Sekar Ayu Wulandari Septiarini, Silvi Shahzad, Sobia Shinta, Rahmawati Nur Sintaria Praptinasari Subiyantoro Syarifah, Ina Wardani, Galuh Kusuma Wiwin Widiasih Wiwoho, Rino Desanto