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All Journal Media Komunikasi FPIPS Journal The Winners Jurnal Komunikasi Channel : Jurnal Komunikasi Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi Journal of Management and Business Review Jurnal ASPIKOM Jurnal Sinergitas PkM & CSR Warta Perpustakaan Pusat Undip Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Profetik J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Translitera : Jurnal Kajian Komunikasi dan Studi Media Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi El-Wasathiya: Jurnal Studi Agama JOPPAS: Journal of Public Policy and Administration Silampari Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Mutakallimin : Jurnal Ilmu Komunikasi ABDIMAS Jurnal Pengabdian Kepada Masyarakat JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Ilmu Komunikasi Progressio Indonesian Journal of Multidisciplinary Science Journal of Pragmatics and Discourse Research Media Pustakawan Kalbisocio: Jurnal Bisnis dan Komunikasi Journal Media Public Relations KAGANGA KOMUNIKA: Journal of Communication Science Jurnal Signal Media Informasi ELIGIBLE : Journal of Social Sciences Nusantara Journal of Multidisciplinary Science Jurnal Pengabdian Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi JURNAL FPPTI
Delliana, Santi
Faculty Of Business & Communication, Institut Teknologi Dan Bisnis Kalbis, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : JURNAL FPPTI

 1 
Analisis AIDA pada Program Kalbis Library Quiz sebagai Media Promosi Perpustakaan kalbis Institute melalui Instagram Julyanti, Dwi; Delliana, Santi
Jurnal FPPTI Vol. 1, No. 1 (2022): Juli 2022
Publisher : Forum Perpustakaan Perguruan Tinggi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59239/jfppti.v1i1.1

Abstract

Di tengah perkembangan teknologi informasi dan komunikasi, perpustakaan memiliki tantangan yang cukup besar untuk mengimbangi agar tidak ditinggalkan oleh penggunanya. Perpustakaan Kalbis Institute mencobanya dengan cara berpromosi di berbagai media sosial. Saat ini, instagram menjadi salah satu media sosial yang paling luas jangkauannya. Banyak upaya yang dilakukan oleh perpustakaan untuk promosi, salah satunya adalah program Kalbis Library Quiz melalui akun Instagram @kalbislibrary. Perpustakaan memanfaatkan program Kalbis Library Quiz untuk mendapatkan keterlibatan pengikut (engagement). Tujuan dari penelitian ini untuk menganalisis program Kalbis Library Quiz sebagai media promosi menggunakan konsep AIDA (Attention, Interest, Desire, dan Action). Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik observasi yang dilakukan oleh pustakawan. Hasil dari penelitian ini menunjukkan bahwa upaya promosi yang dilakukan perpustakaan Kalbis Institute dalam membuat program Kalbis Library quiz di Instagram cukup memenuhi elemen AIDA yaitu aspek attention. Saat program mulai berjalan, attention bisa dikatakan masih kurang. Namun, dengan inovasi, attention kemudian mulai diperoleh menyusul kemudian dengan action.
Live TikTok Library: Promosi On-Fleek untuk Pengalaman yang Semakin Seru Pratiwi, Enjela; Delliana, Santi; Wahyu Wasana, Fredi; Kusuma Sari, Erlina
Jurnal FPPTI Vol. 1, No. 2 (2022): November 2022
Publisher : Forum Perpustakaan Perguruan Tinggi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59239/jfppti.v1i2.44

Abstract

In the ever-evolving digital era, libraries increasingly face the challenge of remaining relevant and connected to a fast-moving society. To expand reach and increase engagement, libraries are now involving themselves in social media platforms, and one of them is TikTok. Libraries' use of the live TikTok feature is a progressive step in presenting information, promoting collections, and building communities in cyberspace. Live TikTok provides a dynamic platform for librarians to communicate in real-time with patrons. How can this development improve the library's On-Fleek Promotion concept in interacting with today's digital society? The research method used is qualitative with an observational approach. Data was collected through direct observation of library live broadcasts on TikTok, including interactions between librarians and users, the type of content presented, and user responses. Analysis is carried out by detailing the findings that emerge from these interactions. The research results show that TikTok's live feature provides an interactive platform for libraries to communicate directly with followers. Observations reveal that live TikTok is effective in building user engagement, especially through comments, likes, and virtual gifts. Librarians can actively respond to questions, provide book recommendations, and explain library services. By combining qualitative and observational research methods, this study provides an in-depth understanding of the dynamics of interactions in the library's live TikTok environment. The implications of these findings provide guidance for libraries in designing more effective content strategies and enriching user experiences on these social media platforms.
Live TikTok Library: Promosi On-Fleek untuk Pengalaman yang Semakin Seru Pratiwi, Enjela; Delliana, Santi; Wahyu Wasana, Fredi; Kusuma Sari, Erlina
Jurnal FPPTI Vol. 1, No. 2 (2022): November 2022
Publisher : Forum Perpustakaan Perguruan Tinggi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59239/jfppti.v1i2.44

Abstract

In the ever-evolving digital era, libraries increasingly face the challenge of remaining relevant and connected to a fast-moving society. To expand reach and increase engagement, libraries are now involving themselves in social media platforms, and one of them is TikTok. Libraries' use of the live TikTok feature is a progressive step in presenting information, promoting collections, and building communities in cyberspace. Live TikTok provides a dynamic platform for librarians to communicate in real-time with patrons. How can this development improve the library's On-Fleek Promotion concept in interacting with today's digital society? The research method used is qualitative with an observational approach. Data was collected through direct observation of library live broadcasts on TikTok, including interactions between librarians and users, the type of content presented, and user responses. Analysis is carried out by detailing the findings that emerge from these interactions. The research results show that TikTok's live feature provides an interactive platform for libraries to communicate directly with followers. Observations reveal that live TikTok is effective in building user engagement, especially through comments, likes, and virtual gifts. Librarians can actively respond to questions, provide book recommendations, and explain library services. By combining qualitative and observational research methods, this study provides an in-depth understanding of the dynamics of interactions in the library's live TikTok environment. The implications of these findings provide guidance for libraries in designing more effective content strategies and enriching user experiences on these social media platforms.
Co-Authors Adzriansyah, Mochammad Fegi Agustrijanto, Agustrijanto Ajeng Prima Dewi Algooth Putranto Anasthya Luviani Anisa Diniati Ardo, Edo Aritonang, Sovian Arli Andianto Arsa Widitiarsa Utoyo Atika Gustiana Fitri Aulia Rahma Ayu Wiranti Bella Shania Ardilla Boyke Wenno Cahyana, Alia Dani Vardiansyah Darmawan, Kevin Donant Alananto Iskandar, Donant Alananto Dyah Kusumawati Fadhilah Nur Iman Fahmawati, Lydia Fanthony Everell Fanthony Everell Felicia Gabriella, Devina Garini Tiara Senja Haldila Ebseka Ablev Halomoan Harahap Harmelina, Lisa Hermawan, Surya Dharma Humaira, Rabitha Ignatius Ario Sumbogo, Ignatius Ario Indri Julianti Julyanti, Dwi Kusuma Sari, Erlina Latabulo, Dholley Dwi Jatmiko Lobodally, Altobeli Markus Ravellito Meiliana , Stefica Michael Muhammad Kurnia Nababan, Joan Natasya Nani Kurniasari Nofrizal, William Ardo Nova Darmanto Nur Amalina Hayati Parlindungan, Davis Roganda Perdita Safitri, Tishara Prakoso, Jatayu Hadi Pratiwi, Enjela Putranto, Algooth Putri, Fathia Aqila Zahra Raden Hayamwuruk Ramli, Muh. Ruslan Ratu Sal Savana Reza Ahmad, Nadhil Rian Budifebrianto Rizki Putri Nadia Salwa Nisriinaa Saras Ayunarini Sari, Erlina Kusuma Satya Candrasari Subagja, Andi Tania, Maria Cindy Taufiq Shobri Vincent Valent Vira Dessy Arisandi Wahyu Wasana, Fredi Wahyutomo, Ryan Tejo Wasana, Fredi Wahyu Wenno, Boyke Wibowo, Antonius Mulyono Zsazsa Saskia Aryani