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Delliana, Santi
Faculty Of Business & Communication, Institut Teknologi Dan Bisnis Kalbis, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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THE INFLUENCE OF INSTAGRAM INFORMATION QUALITY ON BKKBN'S IMAGE: CASE STUDY ON EARLY MARRIAGE CONTENT ON @BKKBNOFFICIAL INSTAGRAM ACCOUNT Wahyutomo, Ryan Tejo; Delliana, Santi
JURNAL SIGNAL Vol 12 No 1 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

The BKKBN is one of the institutions that actively provides educational opportunities through Instagram. This research aimed to establish whether the level of the information supplied on Instagram by @bkkbnofficial impacted the public's perception of BKKBN and how much of an impact that information had. The theory that is utilized is the theory of agenda setting. This study applies a quantitative methodology, and the data collection is accomplished utilizing a survey. The sampling of 400 respondents using the simple random sampling method indicates that population members are selected following specific considerations and by distributing questionnaires through Google Forms. The ideas of Information and Image Quality were utilized in the process of carrying out this research. According to the findings of this investigation, the standard of information provided on Instagram by BKKBN's official account influences the brand's public perception. While the effect of the quality of information posted on Instagram by BKKBN Official (@bkkbnofficial) has a 61.1% influence on the image of BKKBN, the impact of other elements that were not included in this study can be much more significant.
Co-Authors Adzriansyah, Mochammad Fegi Agustrijanto, Agustrijanto Ajeng Prima Dewi Algooth Putranto Anasthya Luviani Anisa Diniati Aritonang, Sovian Arli Andianto Arsa Widitiarsa Utoyo Atika Gustiana Fitri Aulia Rahma Ayu Wiranti Bella Shania Ardilla Boyke Wenno Cahyana, Alia Dani Vardiansyah Darmanto, Nova Darmawan, Kevin Dyah Kusumawati Fadhilah Nur Iman Fahmawati, Lydia Fanthony Everell Fanthony Everell Felicia Fredi Wahyu Wasana Gabriella, Devina Garini Tiara Senja Haldila Ebseka Ablev Halomoan Harahap Hermawan, Surya Dharma Humaira, Rabitha Indri Julianti Julyanti, Dwi Kusuma Sari, Erlina Latabulo, Dholley Dwi Jatmiko Lobodally, Altobeli Markus Ravellito Meiliana , Stefica Michael Muhammad Kurnia Nababan, Joan Natasya Nani Kurniasari Nofrizal, William Ardo Nova Darmanto Nur Amalina Hayati Perdita Safitri, Tishara Prakoso, Jatayu Hadi Pratiwi, Enjela Putranto, Algooth Putri, Fathia Aqila Zahra Raden Hayamwuruk Ramli, Muh. Ruslan Ratu Sal Savana Reza Ahmad, Nadhil Rian Budifebrianto Rizki Putri Nadia Salwa Nisriinaa Saras Ayunarini Sari, Erlina Kusuma Satya Candrasari Subagja, Andi Tania, Maria Cindy Taufiq Shobri Vincent Valent Vira Dessy Arisandi Wahyu Wasana, Fredi Wahyutomo, Ryan Tejo Wasana, Fredi Wahyu Wenno, Boyke Wibowo, Antonius Mulyono Zsazsa Saskia Aryani