Articles
Pengaruh Konten YouTube Cretivox terhadap Persepsi Remaja terkait Fenomena Friend with Benefit
Markus Ravellito;
Santi Delliana
Media Komunikasi FPIPS Vol. 21 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha
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DOI: 10.23887/mkfis.v21i2.39257
Media baru telah berkembang dalam kehidupan masyarakat untuk mendapatkan informasi secara cepat melalui jaringan internet. Media sosial termasuk kedalam media baru yang menyajikan informasi, hiburan dan edukasi yang penting bagi masyarakat. Perkembangan ini sebetulnya sangat membantu masyarakat sehingga memberikan efek yang positif namun terdapat kesalahan penggunaan media sehingga banyak efek negatif yang ditimbulkan. Penelitian ini ditujukan untuk mengetahui pengaruh konten YouTube Cretivox terhadap persepsi khalayak terkait fenomena Friend with Benefit. Penelitian ini menggunakan paradigma positivisme dengan pendekatan kuantitatif dengan menggunakan kuesioner sebagai metode survei. Teori penelitian ini menggunakan teori stimulus-respons dengan pengujian korelasi Pearson’s Product Moment dengan nilai sig. 0,771 yang berarti terdapat pengaruh yang kuat antara tingkat hubungan variabel X dan Y. Berdasarkan hasil uji koefisien determinasi, terdapat pengaruh konten YouTube Cretivox terhadap persepsi remaja Terkait fenomena friend with benefits dengan persentase 59,5% dan sebesar 40,5% dipengaruhi oleh variabel lainnya.
“CATFISHING” : EXPOSING TEEN RECEPTION ON MTV CATFISH ONLINE DATING
Garini Tiara Senja;
Santi Delliana
Profetik: Jurnal Komunikasi Vol 15, No 2 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta
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DOI: 10.14421/pjk.v15i2.2380
Advanced technology has made meeting new people less conventional than it used to be. The Internet has taken romance into a whole different world and created a whole different threat with the idea of online dating. Internet users are faced with many threats every day, but online dating has caused a threat with a form of online identity deception called catfishing. Catfishing itself is the theme of an MTV reality show named Catfish: The TV Show. This study aims to find out about the reaction of adolescent online daters on catfishing on the program. This descriptive qualitative study uses Stuart Hall's Reception Analysis method and its three hypothetical positions, such as Dominant-Hegemonic position, Negotiated position, and Oppositional position. Results show different readings on each of the six pieces of information given in the chosen episode. Four pieces of information such as when the client first reached out to Catfish: The TV Show team, the team investigated the catfish, the team to arrange a meeting with the catfish, and the meeting with the catfish are dominated by the Dominant-Hegemonic Position. Meanwhile, the rest of the two pieces of information are dominated by the Negotiated position and the Oppositional position.However, the complete study result is dominated by the Oppositional position.
Brand equity and the impact of social media marketing communication activities
Nur Amalina Hayati;
Santi Delliana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium
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DOI: 10.36407/jmsab.v6i1.617
This study aims to determine the impact of social media marketing communications on brand equity. The research method used was quantitative, with purposive sampling serving as the sampling technique and a sample size of 96 people as the target population. Hypotheses are developed in quantitative data analysis by employing simple linear regression techniques. According to the findings, both categories include evaluating social media marketing communication activities and brand equity. According to the findings of the hypothesis testing, social media marketing communication activities have a significant impact on brand equity, with a strong category influence.
Analisis Resepsi Khalayak mengenai Hipnotis dalam Program “Garis Tangan (Episode 195)†ANTV
Santi Delliana;
Ayu Wiranti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 10 No. 1 (2023): Kalbisocio, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS
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DOI: 10.53008/kalbisocio.v10i1.2123
People see in reporting that hypnotic is usually used as a fraud mode, increasing people's concerns about hypnotics. Various impressions in the media also show that hypnotics are now used as a hypnotherapy method, but hypnotics are used in the media as an entertainment concept. The Garis Tangan program is an entertainment program that brings the theme of a new concept about hypnosis. From the program, the purpose of this research is to find out how the Bandung Hypnotic Community interprets hypnotics in a reality show program, "Garis Tangan (Episode 195)" on ANTV. The method used is Audience Reception Analysis, which has three categories: Stuart Hall, Dominant Hegemony, Negotiation, and Opposition. The theory in this research is encoding-decoding. The paradigm used by Constructivism researchers is a qualitative approach. The results of this study are that the three informants of the Bandung Hypnotic Community are included in the Negotiation category, and one informant is included in the Opposition category. This shows that the informant is an active audience by issuing different responses to understand the message given by the media.
Pesan Anti Rasisme dalam Pertandingan Kualifikasi Euro 2020 Belanda vs Estonia di Mola TV
Fadhilah Nur Iman;
Santi Delliana
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 10 No. 2 (2023): KALBISOCIO, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS
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DOI: 10.53008/kalbisocio.v10i2.3231
antagonism towards many forms of racism. Instances of racial discrimination and prejudice are prevalent within the domain of football. A diverse range of individuals, including supporters, coaches, athletes, officials overseeing matches, and media members, are accountable for participating in racist practices. The establishment of the Let's Kick Racism Out of Football program by the Federation Internationale de Football Association (FIFA) was a direct response to the occurrence of racism within the football community. The primary aim of this research is to investigate the potential existence of an anti-racist message inside the live broadcast of the Netherlands vs Estonia match on Mola TV. The research methodology adopted in this study involves using a descriptive qualitative approach. The methodology utilized in this study is the semiotic approach. The methodology adopted for data analysis is grounded in the principles of semiotics as established by Charles S. Peirce. The theoretical framework utilized in this research is the constructivism paradigm. The present study utilizes the theoretical framework of Social Reality Construction in Mass Media. The results of this study unveiled several forms of anti-racism indicators, encompassing gestures involving bodily motions, observable characteristics, spatial clues, and temporal factors. The match's goal celebration sequences effectively convey an anti-racism tone through the presence of such messages.
Analisis Resepsi Viewers Terhadap Tayangan Mistis Sableng TV
Arli Andianto;
Santi Delliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS
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The problem in this research is how the audience's acceptance of the mystical Sableng TV shows based on Stuart Hall's theory of meaning, namely Encoding and Decoding. This study aims to find out how the audience interprets the mystical show from Sableng TV episode "Kuntilanak Dipukul Batako Sampai Terpental Asli". In this study, the approach used is a qualitative approach that focuses on the mystical shows that have sprung up and become one of the content that is watched by many audiences as entertainment and information that is often found on social media such as Youtube and other social media by using the results of interviews. in-depth and documentation of several informants which will later produce three categories of audience positions which are part of Stuart Hall's reception theory, namely Dominant Hegemony, Negotiation and Opposition. So researchers can conclude the results of research on Viewers Reception Analysis on Sableng TV Mystical Impressions
Pengaruh Kampanye Gerakan 3M Terhadap Perubahan Sikap Masyarakat (Studi Kasus Kecamatan Koja, Jakarta Utara)
Zsazsa Saskia Aryani;
Santi Delliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS
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Thats study aims to identify the level of public awareness in the Koja Subdistrict area, North Jakarta regarding the dangers of the Covid-19 virus and how influential the 3M campaign has been on changes in people's attitudes in the Koja District area, and to find out the application of the transtheoretical model developed by Prochaska & Diclemente. Researchers used the Positivism Paradigm, using a quantitative approach and the type of research used in this study was descriptive. This research will be conducted in the community area of Koja District, North Jakarta. The reason the researchers chose this location was because the people of the Koja sub-district in North Jakarta still violated the rules set by the government, the positive rate of Covid-19 was still very high compared to other regions. When this research was conducted in October to November 2020. Primary data was obtained from the results. Observation by means of direct observation and recording of respondent's knowledge and comparisons of data using research instruments (questionnaires). Based on the results of the research, the Validity Test of variable X has a data value of 0.722 for r count the first question and data 0.876 for r count to question 20 with r table 0.254. variable Y for the first question and 0.442 for the 10th question data with r table 0.254.
Pengaruh Komunikasi Antarpribadi Customer Service Terhadap Customer Loyalty Credit Union Bina Seroja
Felicia;
Santi Delliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS
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Interpersonal communication is a process carried out by two or more people and carried out directly, such as face to face. This study aims to determine the effect of customer service interpersonal communication on customer loyalty at Credit Union Bina Seroja. The benefits of this research are expected to improve the quality of service provided by customer service Credit Union Bina Seroja. This research uses stimulus-response theory and quantitative methods by distributing questionnaires to 379 respondents to members of Credit Union Bina Seroja and finding out how much satisfaction levels of members of Credit Union Bina Seroja on the services provided by customer service in service. This study indicates an influence of customer service interpersonal communication from five indicators: trust, supportive attitude, open attitude, empathy attitude, and positive attitude. Customer loyalty consists of two indicators, namely making repeat purchases regularly and showing immunity to full competition.
Makna Warna Merah dan Putih dalam Video Klip Hingga Tua Bersama Rizky Febian
Fanthony Everell;
Santi Delliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS
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DOI: 10.53008/kalbisiana.v10i2.2650
Color is a very sensitive thing that plays an important role for someone who sees it and has various meanings in it. Including the red and white colors in the video clip "Hingga Tua Bersama". This study aims to determine the meaning of the red and white colors in Rizky Febian's video clip "Hingga Tua Bersama". In this research, the researcher used the social reality construction theory of mass media with a descriptive qualitative approach using Charles Sanders Peirce's semiotic method which has Sign, Object and Interpretant to interpret the red and white colors in the video clip. The results of this study found that the red and white colors in the video clip "Until Old Together" can be interpreted as purity, sincerity, struggle, emotion, love and innocence.
Penggambaran Fantasi Seksual Remaja Perempuan Dalam Film Dear David
Salwa Nisriinaa;
Santi Delliana
Jurnal Ilmu Komunikasi PROGRESSIO Vol 4, No 2 (2023): September
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO
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DOI: 10.52429/progressio.v4i2.1156
Fantasi seksual merupakan sebuah khayalan atau imajinasi terhadap aktivitas seksual yang dimiliki oleh seseorang. Berfantasi seksual dapat mendorong seseorang untuk mewujudkan gairah seksualnya. Penelitian ini bertujuan untuk mengetahui penggambaran fantasi seksual dari film Dear David. Teori yang digunakan dalam penelitian ini adalah Teori Konstruksi Realitas media massa dengan pendekatan Kualitatif. Metode yang digunakan merupakan metode analisis Semiotika Charles Sanders Peirce yaitu sign, object, dan interpretant. Hasil penelitian ini menemukan bahwa penggambaran fantasi seksual perempuan digambarkan sebagai upaya dominasi terhadap laki-laki, laki-laki sebagai toy box, eksploitasi tubuh laki-laki, tirani eksplorasi tubuh laki-laki, sexual slavery terhadap laki-laki, dan laki-laki sebagai medan makna penuh hasrat seksual.