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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik ANDHARUPA Jurnal The Messenger Jurnal Studi Komunikasi Nyimak: Journal of Communication JURNAL PENDIDIKAN TAMBUSAI JURNAL HERITAGE Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Bina Manajemen Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ilmiah Ilmu Komunikasi Communique Komunikasiana: Journal of Communication Studies Acta Diurna: Jurnal Ilmu Komunikasi DEDIKASI PKM QISTINA: Jurnal Multidisiplin Indonesia Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities
Zulfiningrum, Rahmawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN BRAND IMAGE PADA HOTEL ARUSS SEMARANG Dwi N, Ardian; Zulfiningrum, Rahmawati
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5846

Abstract

Tingkat persaingan yang ketat pada bisnis perhotelan di Kota Semarang memaksa setiap hotel meningkatkan fasilitas dan memberikan pelayanan terbaik. Terlebih ketika Indonesia diterpa pandemi Covid-19 yang menahan pergerakan masyarakat. Hal ini menjadi tantangan Hotel Aruss Semarang yang baru memulai pembangunan pada pertengahan tahun 2019. Selain berusaha menandingi atau bahkan memenangkan persaingan tersebut, sebagai hotel baru Independent tantangan utama Hotel Aruss untuk dikenal masyarakat luas dan memiliki citra merek atau brand image yang kuat. Akan hal itu, penelitian ini dilakukan untuk mengetahui strategi public relations yang diterapkan Hotel Aruss dan dampaknya terhadap citra merek atau brand image Hotel Aruss sendiri. Metode penelitian menggunakan pendekatan deskriptif kualitatif, melalui proses wawancara, observasi serta dokumentasi. Narasumber dalam penelitian adalah manajemen dan konsumen Hotel Aruss. Hasil penelitian menunjukkan bahwa Hotel Aruss menerapkan tahapan strategi public relations mulai dari riset, melakukan perencanaan dengan sudut pandang sebagai konsumen, meningkatkan proses komunikasi dan kemampuan mendengar terhadap konsumen, menjalankan proses evaluasi serta monitoring seluruh kegiatan Hotel Aruss. Penerapan strategi tersebut berdampak pada peningkatan citra perusahaan sebagai hotel modern bintang 4 terbaik di Kota Semarang, membangun citra konsumen sebagai hotel yang menjadi base artis ternama di Indonesia, serta menjaga citra produk dengan memenuhi kebutuhan dan keinginan konsumen.
Pelestarian Identitas Masyarakat Multietnis Kampung Melayu Febriyanti, Ika; Zulfiningrum, Rahmawati
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

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Abstract

Kampung Melayu Semarang is a historic area that reflects the ethnic and cultural diversity of the community in Semarang's Old Town. However, amid the city's modernization and tourism growth, there has been a decline in youth participation and a weakening of the community's understanding of the meaning of local traditions. This study aims to analyze how cultural identity and efforts to preserve the traditional values of a multi-ethnic community are manifested through the Kirab Budaya (Cultural Parade) activity. The research uses a descriptive qualitative approach with an interpretive paradigm, using cultural identity theory to understand the social construction of identity and the concept of cultural preservation to examine the sustainability of local values. Data collection techniques were carried out through participatory observation, in-depth interviews, and documentation, which were then analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results of the study show that cultural parades not only serve as a form of cultural expression, but also as a mechanism to strengthen shared identity among multi-ethnic communities. This identity is clearly seen through various traditional symbols in cultural parades, such as traditional clothing, Zapin dance, and rebana music, as well as the involvement of various ethnic groups. This cultural parade also serves as a means of preserving intangible cultural heritage, involving the active participation of local residents and the younger generation, while strengthening social solidarity and reviving the Malay-Islamic values that form the basis of community identity in Semarang. The Kampung Melayu Cultural Parade plays an important role in maintaining the continuity of multi-ethnic identity and preserving local cultural values amid massive social changes in urban communities. Keywords: preservation, multiethnicity, tourism, traditional symbols, cultural heritage
Bonding, Bridging, dan Linking sebagai Modal Sosial dalam Pemulihan dan Keberlanjutan Desa Wisata Pascapandemi Siregar, Nadia Itona; Zulfiningrum, Rahmawati; Satriya, Candra Yudha
Komunikasiana: Journal of Communication Studies Vol 7, No 2 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v7i2.36519

Abstract

Sektor pariwisata berkontribusi signifikan terhadap devisa dan pendapatan nasional, namun mengalami penurunan tajam akibat pandemi COVID‑19. Artikel ini menganalisis bagaimana bonding, bridging, dan linking sebagai modal sosial dalam pemulihan dan keberlanjutan desa wisata pascapandemi. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus di Desa Wisata Wanurejo, Kabupaten Magelang. Data dikumpulkan melalui wawancara semi-terstruktur, observasi lapangan, dan dokumentasi dengan melibatkan pemerintah desa, pengelola desa wisata, pelaku usaha pariwisata, serta tokoh masyarakat. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa modal sosial bonding berperan dominan pada fase awal pemulihan melalui penguatan solidaritas, kepercayaan, dan praktik gotong royong sebagai jaring pengaman sosial informal. Modal sosial bridging berfungsi memperluas jejaring lintas kelompok dan membuka akses terhadap informasi, inovasi, serta peluang ekonomi, namun pemanfaatannya cenderung tidak merata. Sementara itu, modal sosial linking berperan penting dalam pemulihan jangka panjang melalui akses terhadap kebijakan, program bantuan, dan dukungan kelembagaan, sekaligus memperlihatkan relasi kuasa yang berpotensi memarginalkan kelompok rentan. Temuan ini menegaskan pentingnya pengelolaan modal sosial yang inklusif dan berkeadilan dalam pemulihan desa wisata.
Making sense of safety: transforming the corporate safety culture Lanawaang, Yehuda; Zulfiningrum, Rahmawati
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10020

Abstract

Occupational Safety and Health (OSH) not only depend on regulations, but also on effective communication and meaning-making processes to build a consistent safety culture through information dissemination, training, and continuous education. This study analysed the alignment among workers in raising awareness of occupational safety and health at PT Telkom Akses Regional 4 Central Java-DIY between field and non-field workers. This study used the concept of ‘sensemaking’, which is derived from organizational communication emphasizing the role of transformational leadership in instilling safety values, combined with the process of meaning-making through seven dimensions (based on identity construction, retrospective, perceptible environment, social, sustainable, focused on and by extracted cues, driven by feasibility rather than accuracy), enabling workers to internalise risks based on experience and incidents. This research employed a qualitative approach using a phenomenological method, with data collected through semi-structured interviews, observations, and document analysis at PT Telkom Akses. The research findings indicate that the main challenges in safety culture transformation in companies include the gap between formal policies and field practices and the tendency of workers to ignore procedures because they are considered impractical. The integration of participatory strategies sharing experiences, technical improvements to increase motivation and participation, sharing workplace accident experiences, and transformational leadership (peer mentoring, gamification, storytelling) along with measurable indicators (Key Performance Indicators) based on OSH strengthen message cohesion, supported by double-loop learning for preventive incident documentation and critical reflection, resulting in OSH transformation as a collective responsibility through the internalization of safety values as professional identity.
Co-Authors Aditia, Nico Adriansyah, Vicky Puja Alfiansyah, Haikel Rizki Arum Gayatri, Nyoman Sekar Arzuri, Musvita Rahma Atmanegara, Reinaldy Ayasy, Ahmad Yahya Bagaskara, Imanuel Darma Wahana, Mohammad Aka Dhista Almayda*, Sabian Ray Dwi N, Ardian Fachrulrozi, Muchamad Arfan Febriyanti, Ika Firdaus, Muhammad Rayhan Hanulis Swastika, Muhammad Hafiz Futura Harriadi, Ibrahim Indrayani, Heni Jaya, Joana Kumalasari, Astini Lanawaang, Yehuda Nadia Itona Siregar, Nadia Itona Nugraini, Siti Hadiati Patria, Febe Agustin Prabowo, Wahyu Aji Eko Putrawan, Zulhandi Rahmaditya, Ray Riza Ghani Salsabila, Izaz Salsabilla, Aulia Satriya, Candra Yudha Suwandi Sumartias Tricahyo, Fandhi Tsani, Ahmad Vikry, Rassya Firliyanza Yusriana, Amida