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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Hospitaliti JURNAL ILMIAH GLOBAL EDUCATION AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis DAS SEIN: Jurnal Pengabdian Hukum dan Humaniora Economic Reviews Journal Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Review of Management, Accounting, and Business Studies
Sari, Putu Ratna Juwita
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Journal : Economic Reviews Journal

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Korelasi Experience Marketing, Emotional Engagement, dan Brand Image Terhadap Re-Visit Intention di The Allure Ubud Villa Ulandari, Komang; Maheswari, Anak Agung Istri Agung; Basmantra, Ida Nyoman; Sari, Putu Ratna Juwita
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.975

Abstract

This research endeavor seeks to elucidate the partial and simultaneous impacts of experiential marketing, emotional marketing, and brand equity on the likelihood of re-invitation. The population under investigation consisted of 93 patrons who had previously resided at The Allure Ubud Villa. The methodologies employed for data analysis encompassed Validity Testing, Reliability Testing, Classical Assumption Testing, Multiple Linear Regression Analysis, Coefficient of Determination Testing, F-Testing, and t-Testing. The findings indicated that experiential marketing exerted a positive and statistically significant influence on re-invitation, emotional marketing similarly demonstrated a positive and statistically significant effect on re-invitation, and brand equity also exhibited a positive and statistically significant influence on re-invitation. The recommendation proffered by the researcher is that The Allure Ubud Villa should enhance the competencies of its staff in delivering amicable service, by providing training, always providing good service, complete facilities, so that later guests who stay are truly immersed in the experience during their stay, always supervise employees in providing service, so that employees strive to provide the best service, and strive to build emotional attachment to guests who stay, by always providing and paying attention to guests.
Analisis Faktor Pengalaman, Pemasaran, dan FOMO dalam Membentuk Keputusan Kunjungan Ulang Turis Domestik ke Jatiluwih, Tabanan Susanti, Gusti Ayu Komang Viona Ary; Sari, Putu Ratna Juwita; Martini, Ida Ayu Oka; Parasari, Nyoman Sri Manik
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.991

Abstract

This study aims to determine the influence of tourist experience, promotion, fear of missing out partially and simultaneously on revisit intention. The sample in this study were domestic tourists, had visited Jatiluwih Tabanan, aged at least 17 years, had understood in using social media as many as 152 people. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, the results of tourist experience had a positive and significant effect on revisit intention, promotion had a positive and significant effect on revisit intention, fear of missing out had a positive and significant effect on revisit intention and tourist experience, promotion and fear of missing out had a significant effect on revisit intention. The magnitude of the influence of independent variables on revisit intention was 55.6%. The researcher's suggestion is that the management of the Jatiluwih Tabanan tourist attraction should introduce local culture to tourists through Jatiluwih's specialties and traditional Jatiluwih agriculture. In conducting promotions, they should always provide interesting and complete information so that more people will be interested in visiting the Jatiluwih Tabanan tourist attraction. They should promote the events they hold more so that more people will be interested in visiting. They should also provide attractive destinations and adequate facilities so that many individuals will make the Jatiluwih tourist destination their main destination when planning their future travels.
Co-Authors Antari, Putu Eva Ditayani Ardani, Ni Kadek Melly Arniti, Ni Ketut Atussolihah, Badi Basmantra, Ida Nyoman Bria, Anastasya Endria Desak Made Febri Purnama Sari Gayatri , Ni Nyoman Putri I Gusti Ngurah Widya Hadi Saputra I Made Sindhu Yoga Ida Ayu Oka Martini Kale, Gloria Velove Komang Sri Widiantari Maheswari, Anak Agung Istri Agung Melati Budi Srikandi Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Nina Eka Lestari Ni Wayan Widhiasthini Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Pratiwi, Putu Ersa Citra Prayogi, Putu Rages Anantha Riyo Putra, Putu Agus Perinanta Putri Ekaresty Haes Ratnawati, Ni Putu Diah Rendra, Kadek Elsa Masari Devi Soemitro, Bunga Ayu Retno Syafitri Susanti, Gusti Ayu Komang Viona Ary Swandewi, Ni Kadek Ayu Ulandari, Komang Wibisono, Stefanus Rendhy Wicaksana, I Putu Bayu Andre