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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Jurnal Manajemen dan Bisnis (Performa) Kinerja Akmenika : Jurnal Akuntansi dan Manajemen Journal of Accounting and Investment BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Management and Economics Journal (MEC-J) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Informasi Interaktif Jurnal Perilaku dan Strategi Bisnis Journal of Vocational Education Studies Reviu Akuntansi dan Bisnis Indonesia Jurnal Fokus Manajemen Bisnis Prosiding Seminar Nasional Program Pengabdian Masyarakat Balance : Jurnal Akuntansi dan Manajemen Jurnal Akuntansi Trisakti Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi, Manajemen, Akuntansi
Bambang Jatmiko
Universitas Muhammadiyah Yogyakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Transportation Other

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The Impact of Training and Transformational Leadership on Performance with Job Satisfaction as a Mediating Variable (A Case in Unit Pelaksana Teknis Yogyakarta) Laras, Titi; Jatmiko, Bambang; Astoto, Andrea; Luthfiana, Della Nanda; Cintawati, Handarini
KINERJA Vol. 27 No. 2 (2023): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v27i2.6574

Abstract

The Correctional Division of the Ministry of Law and Human Rights DI Yogyakarta is divided into several Correctional Unit Pelaksana Teknis Yogyakarta consists of 5 units, namely Yogyakarta Class IIA Prison, Yogyakarta Class IIA Women's Prison, Yogyakarta Class IIA State Detention Center, Class I State Confiscated Goods Storage House. The sample in this study was 120 employees, who were recruited using a sampling technique with probability sampling and a stratified random sampling method. The findings revealed that training and transformational leadership positively and significantly affected job satisfaction and performance. Job satisfaction served as a moderating variable between training and transformational leadership on performance. According to the findings of this study, Unit Pelaksana Teknis Yogyakarta can improve training and transformational leadership to increase job satisfaction and employee performance.
An integrative cultural branding and digital strategy model for strengthening regional tourism competitiveness Windhyakirana, Iswara Sukma; Jatmiko, Bambang; Ardhi, Kholifah Fil; Abidin, Muhammad Zainal; Laras, Titi; Sukardi, Sukardi; Ismanto, Deny
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14363

Abstract

This study analyzes the marketing strategy of Batik Sekarniti micro small medium entreprises through an integrated strengths-weakness-opportunity-threats and digital marketing approach to enhance tourism competitiveness in Kulonprogo, Yogyakarta, Indonesia. In the creative economy 5.0 era, micro small medium entreprises in the cultural sector must balance traditional craftsmanship with digital innovation to remain competitive. Batik Sekarniti symbolizes Kulonprogo’s cultural identity and has strong potential as a culture-based tourism icon. However, challenges such as limited marketing strategies, weak branding, and low digital marketing adoption hinder growth. This quantitative study surveyed 100 respondents. Data were analyzed using the structural equation modeling method to test relationships among variables. Results show that strengths-weakness-opportunity-threats  based marketing strategies have a significant positive effect on tourism competitiveness, and this relationship becomes stronger when mediated by digital marketing practices such as social media, e-commerce, and digital storytelling. The integration of strengths-weakness-opportunity-threats and digital marketing enables micro small medium entreprises to expand market reach, strengthen cultural narratives, and enhance regional branding. The implications of this study emphasize the necessity of continuous digital literacy development, collaborative branding programs between micro small medium entreprises and local governments, and policy support for creative economy ecosystems. Strengthening digital ecosystems and knowledge-sharing networks among batik entrepreneurs can foster innovation, sustainability, and inclusivity, positioning Kulonprogo as a competitive culture-driven tourism destination in the 5.0 era.
Co-Authors AA Sudharmawan, AA Ahmad Rizal Solihudin Anwar, Misbahul Ardhi, Kholifah Fil Astoto, Andrea Astuti, Rini Juni Audia, Mellyanda Febrina Cintawati, Handarini Citra, Clara Kartika Buana Cungki Kusdarjito desy wulandari Dwiwiwarno, Titiop Edukasih Wawuru Eliza Damayanti Evi Gusmayanti Gumelar, Bagus Handi Yuniar Lestiawan Haya, Berliana Sofia Huda, Muhammad Choirul Ismanto, Deny Kurnia Diah Kinanti Kusdarjito, Cungki Ladiva, Siti Lestari, Puji Luthfiana, Della Nanda Machmuddah, Zaky Misbahul Anwar Muhammad Budi Setiawan Muhammad Zainal Abidin Nadia Nadia Nano Prawoto Nugroho, Ardiansyah Wahyu Nuri, Wahyu Parwoto, Parwoto Poppy Laksita Rini Priyatono, Margo PUJI LESTARI Qomariyah, Siti Qomariyah Raharti, Rini Rahmi, Mustika Rutha Mathilde Santana Siti Qomariyah Solly Aryza Sukardi Sukardi Suryo Pratolo Titi Laras Titi Laras Titi Laras Tiyas Puji Utami Tri Nugroho, Fransiskus Joki Hartono Utami, Tiyas Puji Wicaksono, Ilham Gilar Windhyakirana, Iswara Sukma Yaqin, Addinul