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PENGARUH SISTEM PEMBAYARAN CASH ON DELIVERY, ONLINE CUSTOMER REVIEW, DAN COSTUMER RATING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOKOPEDIA DI YOGYAKARTA Azzula Zamzam, Luh; Asteria, Beta
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3201

Abstract

In conducting research, researchers utilized Tokopedia application users in Yogyakarta. This research aims to determine the influence of the cash on delivery payment system, online customer reviews, and customer ratings on the purchasing decisions of Tokopedia consumers in Yogyakarta. By utilizing the Tokopedia application, sampling in this study used purposive sampling techniques and utilized primary research data conducted by conducting surveys via Google Forms or questionnaires as the main data source with a Likerd scale of 1 to 4. The number of respondents in this study was one hundred and seventeen which were determined. with the Solvin formula. The methodology used in this research is multiple linear regression analysis using the SPSS version 18 application. The technique used in this research consists of multiple linear regression analysis tests, T tests, and coefficient of determination or R2 tests. The results of this research show that based on the results of the t test and f test the cash on delivery payment system, online customer reviews and customer ratings have a significant positive effect on purchasing decisions via the Tokopedia application in Yogyakarta.
ANALISIS DAMPAK FASILITAS KERJA, SUPERVISI DAN MOTIVASI PADA KINERJA KARYAWAN PT. SARANA YOGYA VENTURA Asteria, Beta; Muchsin, Alwan
Jurnal Bina Manajemen Vol. 12 No. 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.496

Abstract

ABSTRACT This study used the associative method to analyze the influence of independent variables on the dependent variable, namely facilities (X1), supervision (X2), motivation (X3) on employee performance (Y). This research was conducted at PT. Sarana Yogya Ventura (SYV) which is located at Jalan Yos Sudarso No 25, Kota Baru, Gondokusuman, Yogyakarta. In this study, analysis was carried out with regression. Partially based on the t test, the results show that work facilities have a positive and significant effect on the performance of employees of PT. Sarana Yogya Ventura. This is evidenced by the value of t count 3.895 > t table 1.681. Partially, supervision has a positive and significant effect on the performance of employees of PT. Yogya Ventura facility. This is evidenced by the value of t count 1961 > t table 1681. Partially, work motivation has a positive and significant effect on the performance of employees of PT. Sarana Yogya Ventura. This is evidenced by the value of t count 2,844 > t table 1,681. Simultaneously work facilities, supervision, and motivation simultaneously affect the performance of employees of PT. Sarana Yogya Ventura. The test results show the calculated F value of 10,855 > F table of 2,839.
PENGARUH MOTIVASI, PELATIHAN DAN LOYALITAS TERHADAP KINERJA KARYAWAN Astuti, Novi Dwi; Asteria, Beta
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 15 No. 1 (2022): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v15i1.23

Abstract

This study aims to determine the effect of motivation, job training and job loyalty factors on employee performance at HS Silver Kotagede employees. The respondents of this study were employees of HS Silver Kotagede. This study uses regression analysis, where this analysis tool is used to determine the extent of the influence of motivation, job training and work loyalty factors on employee performance. The results of this study partially indicate that the motivation variable has a positive and significant effect on employee performance, job training has a positive and significant effect on employee performance, and loyalty has a positive and significant effect on employee performance. The results also show that motivation, training and loyalty simultaneously affect employee performance. The results also prove that the value of R2 (Coefficient of Determination) is 0.586, meaning that the performance variable (Y) can be explained by motivation (X1), training (X2) and compensation (X3) simultaneously at 58.6%.
DETERMINAN FAKTOR PEMBELIAN MIXUE ICE CREAM & TEA Salamah, Nunung Umi; Asteria, Beta
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 3 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i3.5279

Abstract

Purpose: The aim of this exploration is to describe the impact of price, product quality and service quality on the decision to purchase Mixue Ice Cream Tea on consumers in the city of Yogyakarta, Methods: This exploration is quantitative by distributing questionnaires. The sample was 104 respondents, Analysis data: The data analysis technique used is descriptive and multiple linear regression., Result and discussions: The results of the regression coefficient are interpreted to mean that the positive influence of the three variables shows that sales will increase by 0.054 points when the added value of the price variable increases by one point. Sales will increase by 0.379 points for each increase in product quality score. Sales increased 0.143 for every point increase in the value of the service quality variable., Conclusion: This exploration proves that product quality and service quality have a positive and significant impact on consumers' purchasing decisions for Mixue Ice Cream Tea in the city of Yogyakarta. Meanwhile, prices do not have a positive impact on Mixue Ice Cream Tea consumers in the city of Yogyakarta.,
Pengaruh Kualitas Layanan, Brand Ambassador Dan Electronic Word Of Mouth Terhadap Loyalitas Pelanggan Melalui Aplikasi Shopee Hidayahtullah, Dwi Putri; Asteria, Beta
EKONOMI KEUANGAN DAN BISNIS Vol 9, No 1 (2024): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v9i1.2585

Abstract

E-commerce companies are increasingly emerging, making e-commerce compete in maintaining or even increasing customer loyalty. Therefore, this research was conducted to determine the perceptions of the people of the Special Region of Yogyakarta regarding the influence of service quality, brand ambassadors and electronic word of mouth and to determine their influence on customer loyalty. Where this research uses quantitative methods with associative problem formulation. The sample used in this research consisted of 100 respondents using a non-probability sampling technique to determine the sample on the condition that they had made repeat purchases on the Shopee application with a minimum age of 17 years who were domiciled in the Special Region of Yogyakarta. This research uses multiple linear regression data analysis which is processed using the SPSS version 26 application. Based on the data processing, the results show that service quality has an effect on customer loyalty, brand ambassadors have no significant effect on customer loyalty, and electronic word of mouth has a significant effect on customer loyalty. Therefore, service quality and electronic word of mouth need to be maintained and even improved because these variables have a significant influence on customer loyalty of Shopee application users.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRICE EARNING RATIO PADA PERUSAHAAN LQ 45 Beta Asteria
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 3 No. 1 (2016): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v3i1.79

Abstract

This research deals with the impact of Price Book Value (PBV), Debt Equity Ratio (DER), and Return on Assets (ROA) to Price Earning Ratio (PER) of LQ 45 company. Methods of collecting data through purposive sampling. The number of companies are 45. But only 39 companies inclued in sample from 2011 to 2014. The data utilized in this research is panel data. Total of samples are 156. This research utilizes the data from Indonesia Stock Exchange (IDX). The model used in this research is multiple regressions. The independent variables are Price Book Value (PBV), Debt Equity Ratio (DER), and Return on Assets (ROA). Meanwhile, the dependent variable is Price Earning Ratio (PER). The research findings show that Price Book Value (PBV), Debt Equity Ratio (DER) dan Return On Asset (ROA) give the significant impact partially and simultaneusly on Price Earing Ratio (PER) at real level 5 percent. All independent variables explain 22.73 percent of Price Earing Ratio (PER) while the rest 72.20 percent is explained by other variables.
KAJIAN KARAKTERISTIK FINANSIAL PKL MALIOBORO DENGAN ANALISIS CLUSTER Dila Damayanti; Beta Asteria
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 2 No. 2 (2015): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v2i2.94

Abstract

This study uses primary data which includes the identity of the industry, capital aspects, liquidity aspects, leverage aspect, profitability aspect, and other supporting aspects. The primary data is obtained through filling the questionnaire by respondents with the population of the entire population of Malioboro street vendors or census sampling with consideration that Malioboro street vendors are not so many (limited). Financial condition can be seen from various aspect, including liquidity aspect, leverage aspect and profitability aspect. As for knowing the financial characteristics possessed by each Malioboro street vendors,it is necessary to classify Malioboro street vendors based on financial characteristics that can be done by using a clustering method. In the clustering stage, groups each of which member has similar or identical financial characteristics will be obtained. These characteristics are utilized as the basis for determining financial strategies by using SWOT analysis which can be developed for each cluster of Malioboro street vendors. Based on the clustering, two categories of cluster Malioboro street vendors are obtained, namely Weak Financial Cluster and Strong Financial Cluster. Based on the financial characteristics of each cluster, several strategies related to financial strengthening Malioboro street vendors can be recommended. Strategies that can be developed for Strong Financial Cluster is optimal cash strategy and capital formation strategy.
ANALISIS PENGARUH PENERIMAAN PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN/KOTA DI JAWA TENGAH Beta Asteria
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 2 No. 1 (2015): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v2i1.101

Abstract

This research deals with the impact of Local Tax and Retribution Receipt to Local Government Original Receipt of Regency/City in Central Java from 2008 to 2012. This research utilizes the data of actual of local government budget from Directorate General of Fiscal Balance (Direktorat Jendral Perimbangan Keuangan). Methods of collecting data through census. The number of Regency/City in Central Java are 35. But the data consists of 33 of Regency/City In Central Java from 2008 to 2012. Total of samples are 165. Karanganyar Regency and Sukoharjo Regency were not included as samples of this research because they didn’t report the data of actual of local government budget to Directorate General of Fiscal Balance in 2009.The model used in this research is multiple regressions. The independent variables are Local Tax and Retribution Receipt, the dependent variable is Local Government Original Receipt. The research findings show that Local Tax and Retribution give the significant impact partially and simultaneusly on Local Government Original Receipt at real level 5 percent. All independent variables explain 91,90 percent of the revenue variability while the rest 8,10 percent is explained by other variables.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CASH HOLDING PERUSAHAAN Beta Asteria; Selamat Riauwanto
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 9 No. 1 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i1.360

Abstract

This study aims to analyze the effect of Leverage and Profitability on Cash Holding Companies listed on the Indonesia Stock Exchange. The sample of this study was 45 companies that were included in the Blue Chip stock category, in 2018. The data was carried out using regression analysis, through t test, F test and Coefficient of determination test. The results of the t test show that partially proven to have a significant effect on Cash Holding Company is Leverage, while partially profitability is not proven to have a significant effect on Cash Holding’s Company. Based on the F test, it is proven that Leverage and Profitability simultaneously have a significant effect on the Company Cash Holding. The coefficient of determination test obtained R2 results of 0.218, meaning that the leverage and profitability variables were able to explain the variability of Cash Holding of 21.80%. The remaining 78.20 was explained by other variables outside the model.
FAKTOR DETERMINAN KEMAMPULABAAN SAHAM BLUE CHIP DI BURSA EFEK INDONESIA Dyah Ayu Widiastuti; Beta Asteria
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 27 No 1 (2019): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.416 KB) | DOI: 10.32477/jkb.v27i1.82

Abstract

The company runs its business to make a profit. The company’s ability to earn profits with assets owned is called profitability. This study aims to analyze the factors that affect the profitability of Blue Chip Shares. These factors are Debt to Equity Ratio (DER), Firm Size which is proxied by Total Assets, and Price to Book Value. The research model uses multiple regression analysis. During the year of observation of 45 Blue Chip stocks that entered into the Purposive Sampling there were 36 companies in 2014 to 2017, so the study sample was 144. The results of the study proved that partially Debt to Equity Ratio (DER) and Price to Book Value to Blue stock profitability Chip. While Firm Size partially has no significant effect on Blue Chip stock profitability. As well as Debt to Equity Ratio (DER), Firm Size which is proxied by Total Assets, and Price to Book Value significantly influence the profitability of Blue Chip shares simultaneously.