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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Manajemen Al Tijarah Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) J-MAS (Jurnal Manajemen dan Sains) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal STIE Semarang (Edisi Elektronik) Jurnal TAMBORA Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha MANAJEMEN DEWANTARA Jurnal Ilmiah Akuntansi dan Bisnis JURNAL EKOBIS DEWANTARA INTEGRITAS : Jurnal Pengabdian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Abdi Insani Jurnal Bina Manajemen JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal AbdiMas Nusa Mandiri Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Manajemen DIVERSIFIKASI Society: Jurnal Pengabdian Masyarakat Jurnal Riset Akuntansi dan Bisnis Indonesia Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha JCSE: Journal of Community Service and Empowerment Jurnal Pengabdian Masyarakat Widya Wiwaha
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STIE Widya Wiwaha
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ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE Aufa Angga Ardana, Muhammad; Asteria, Beta
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 11 No. 2 (2024): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v11i2.1019

Abstract

The research was conducted to analyze the effect of product quality, price and E-WOM on Shopee consumer purchasing decisions partially. The research method applied is quantitative. Sampling using purposive sampling technique. The number of samples is calculated using the unknown population formula. The number of samples obtained was 100 respondents. Hypothesis testing is done with regression analysis using SPSS. 27. The results of the study prove that product quality (X1) partially has a negative and significant effect on purchasing decisions (Y) of Shopee consumers with a significance value of 0.000 <0.05; price (X2) partially has a positive and significant effect on the purchasing decision variable (Y) of shopee consumers with a significant value of 0.000 <0.05 and E-WOM (X3) partially has a positive and significant effect on purchasing decisions (Y) of shopee consumers with a significant value of 0.000 <0.05. The results also prove that product quality, price and E-WOM are able to explain as much as 53% of the variability in shopee consumer purchasing decisions, while 47% is explained by other variables outside the research model.
EFEKTIVITAS CONTENT MARKETING, AFFILIATE MARKETING DAN LIVE STREAMING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN BARENBLISS DI YOGYAKARTA Nur Indah Widyawati; Asteria, Beta
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 8 No 1 (2024): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This research aims to determine the partial and simultaneous influence of content marketing, affiliate marketing and live streaming variables on Barenbliss purchasing decisions in Yogyakarta City. This study type is descriptive research with a quantitative approach. This research data is primary data taken through a questionnaire with 187 respondents using a technique of purposive sampling, which was then analyzed using the multiple linear regression method and hypothesis testing using SPSS 26 software. The research results obtained reveal that content marketing has a partial and significant impact on purchasing decisions, affiliate marketing has a partial and significant impact on purchasing decisions, and live streaming has a partial and significant impact on purchasing decisions.
ANALISIS GAYA KEPEMIMPINAN TRANSFORMASIONAL, LINGKUNGAN KERJA, KOMPENSASI DAN MOTIVASI KERJA DENGAN EMPLOYEE ENGAGEMENT DI BNN KOTA YOGYAKARTA Wijaya, Benny; Asteria, Beta
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 8 No 2 (2024): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study dissects the relationship and impact caused by implementation of transformational leadership, work environment, compensation, and work motivation on employee engagement at the National Narcotics Agency (BNN) of Yogyakarta City. Employee engagement is crucial for enhancing organizational productivity and effectiveness, especially in strategic government agencies like BNN. The study applies quantitative approach with by survey method with the helps of 59 employees of BNN Kota Yogyakarta to fill in the questionnaires that assessed transformational leadership, the work environment, compensation, work motivation, and employee engagement. The analysis was conducted through multiple linear regression. The findings reveal that transformational leadership, compensation, and work motivation have a positive and significant impact on employee engagement, whereas the work environment does not show a significant effect. Transformational leadership was identified as the most influential factor. These results emphasize the critical role of strong leadership, equitable compensation, and high motivation in enhancing employee engagement.
ANALISIS REGIONAL EXPENDITURE DI KOTA DAN KABUPATEN YANG ADA DI KALIMANTAN BARAT Asteria, Beta; Riauwanto, Selamat
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 31 No 2 (2023): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v31i2.703

Abstract

This study analyzed the factors that affect Regional Expenditures in Cities and Regencies in West Kalimantan. This study used a panel data which is a combination of time series and cross section data, while the overall data sample is 56. Data analysis was carried out using multiple linear regression. The results of the study proved that Regional Original Income (PAD) has a negative and significant effect on Regional Expenditures, because the sig value on the PAD variable is 0.000 less than alpha=0.05. General Allocation Fund (DAU) has a positive and significant effect on Regional Expenditures. Based on the results of data processing, the sig value on the DAU variable is 0.000 less than α=0.05. Special Allocation Fund (DAK) has a positive and significant effect on Regional Expenditures. Based on the results of data processing, the sig value for the DAK variable is 0.041less than alpha=0.05. Local Revenues (PAD), General Allocation Fund (DAU) and Special Allocation Fund (DAK) simultaneously have a significant effect on Regional Expenditures based on the results of data processing in this study obtained a sig value of 0.000 less than α=0.05. Based on the Coefficient of Determination Test (R2), the value of Adj R2 is 0.653 or 65.30 percent, meaning that the variability of Regional Expenditures can be explained by the variables of Regional Original Income (PAD), General Allocation Funds (DAU) and Special Allocation Funds (DAK) of 65.30 percent whereas 34.70 percent is explained by other variables outside the research model.
Pengaruh Citra Destinasi, Fasilitas Wisata dan Experiental Purchasing terhadap Kepuasan Konsumen (Studi pada Pengunjung Domestik Heha Sky View Gunungkidul) Yuseni, Finacatrin; Asteria, Beta
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1532

Abstract

This study aims to determine the effect of destination image, tourist facilities and experiental purchasing variables on customer satisfaction on Heha Sky View Gunungkidul tours, Yogyakarta. This type of research is descriptive research with a quantitative approach. This research data is primary data taken through a questionnaire to 100 respondents using purposive sampling technique, which is then analyzed using multiple linear regression and hypothesis test through SPSS 23 software. The result obtained show that destination image has a positive significant effect on customer satisfaction, tourist facilities have a insignificant effect on customer satisfaction and experiental purchasing have a positive significant effect on customer satisfaction.
A STUDY ON DETERMINANT FACTORS INFLUENCING PURCHASE DECISIONS OF BELIKOPI THROUGH ONLINE FOOD DELIVERY APPLICATIONS Rahmadanty, Rifadia Shinta; Asteria, Beta
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9248

Abstract

Consumers’ purchase decisions are examined in this study by focusing on the roles of pricing, product quality, brand image, and technology acceptance on consumer buying choices of Belikopi through online food delivery applications in Yogyakarta. The fierce rivalry among coffee businesses operating on digital channels necessitates thorough insight into the elements that influence consumer purchasing actions.This investigation utilized a quantitative methodology conducted via a survey method. The relationships between the variables were statistically tested using a multiple linear regression approach.. Pricing, product quality, and brand image are found to possess a significant influence on buying decisions, while technology acceptance does not demonstrate a significant effect. Product quality is identified as the most influential variable determining consumer purchase decisions
Empowering Women Farmers Tirta Rahayu through Cost of Goods Sold (COGS) Training on Creative Processed Agricultural Products Based on Science and Technologyu through Cost of Goods Sold (COGS) Training on Creative Processed Agricultural Products Based on Science and Technology Asteria, Beta; Sulastiningsih; Muhammad Subkhan; Rafif Raditya Muhrizal; Dimas Rizky Kurniawan
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/pe0xjj94

Abstract

The community service partner is the Tirta Rahayu Women Farmers Group (KWT) located in Tamanan Village, Banguntapan District, Bantul Regency. This group is engaged in the processing of local agricultural products. The main problem faced is the low level of understanding among members regarding how to calculate the Cost of Goods Sold (COGS). This results in inaccurate pricing and inconsistency in profits, meaning that the potential of their business has not been optimally exploited. The empowerment program implemented focuses on training in technology and the use of digital cost analysis tools, particularly spreadsheet applications, to calculate COGS. Through socialization, workshops, and mentoring, there was a 45% increase in members' knowledge of COGS and a 17% increase in production efficiency. As a result, KWT Tirta Rahayu is now able to determine fairer selling prices, optimize resource utilization, and increase the competitiveness of their products in the local market. Mitra pengabdian masyarakat adalah Kelompok Wanita Tani (KWT) Tirta Rahayu yang berlokasi di Desa Tamanan, Kecamatan Banguntapan, Kabupaten Bantul. Kelompok ini bergerak dalam usaha pengolahan hasil bumi lokal. Permasalahan utama yang dihadapi adalah rendahnya pemahaman anggota mengenai cara menghitung Harga Pokok Produksi (HPP). Hal ini menyebabkan penetapan harga jual yang tidak akurat dan ketidakseragaman dalam memperoleh keuntungan, sehingga potensi usaha mereka belum tergarap secara optimal. Program pemberdayaan yang dilaksanakan berfokus pada pelatihan teknologi dan penggunaan alat analisis biaya berbasis digital, khususnya aplikasi spreadsheet, untuk menghitung HPP. Melalui metode sosialisasi, lokakarya, dan pendampingan, terjadi peningkatan pengetahuan anggota tentang HPP sebesar 45% dan efisiensi produksi sebesar 17%. Dampaknya, KWT Tirta Rahayu kini dapat menentukan harga jual yang lebih adil, mengoptimalkan pemanfaatan sumber daya dan meningkatkan daya saing produk mereka di pasar lokal.
PEMBERDAYAAN KELOMPOK WANITA TANI TIRTA RAHAYU MELALUI PENGUATAN DIGITAL MARKETING PRODUK OLAHAN KREATIF HASIL PERTANIAN BERBASIS IPTEK Asteria, Beta; Sulastiningsih, Sulastiningsih; Subkhan, Muhammad; Muhrizal, Rafif Raditya; Kurniawan, Dimas Rizky
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.3010

Abstract

The Tirta Rahayu Women's Farmers Group (KWT) in Tamanan Village, Banguntapan District, Bantul Regency, has great potential to process agricultural products into value-added products. However, limited marketing access is a major challenge in business development. Strengthening digital marketing is a strategic solution to increase the competitiveness and sustainability of the KWT business. A Science and Technology (IPTEK) approach is crucial to support marketing transformation into the digital era. This activity aims to increase the capacity of KWT members in utilizing digital platforms and expanding market reach through technology-based marketing strategies. The implementation method included training, workshops, and direct mentoring in the use of social media, e-commerce, and digital marketing tools, which took place over four sessions. Quantitative data showed a significant change, with participants' average scores jumping from 50-70 to 75-90 after participating in the empowerment program through digital marketing reinforcement. The training materials also covered branding and market analysis. These activities resulted in an increased understanding of digital marketing strategies among KWT members. Processed products such as vegetable chips, healthy juices, vegetable packages, and vegetable nuggets began to be marketed online through social media and marketplaces. Sales showed a significant increase, and the market network expanded beyond the region. The activities also strengthened the role of women in the digital economy. The spirit of collaboration and innovation also increased among KWT members. This program provides a strong foundation for future sustainable business development. Conclusions: The digital marketing reinforcement activities have proven effective in increasing KWT capacity, marketing, and income. This program is worthy of replication in other farmer groups.
Pengaruh Bauran Pemasaran Media Instagram Terhadap Keputusan Pembelian Kue Ulang Tahun Custom Bicoco Putri Syifa Nurkhasanah; Beta Asteria
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4449

Abstract

Analyzing the influence of Instagram's media marketing mix on decisions to buy Bicoco personalized birthday cakes was the purpose of this research. Research of this type uses a quantitative approach. Customers who bought personalized birthday cakes from Bicoco made up the study's target audience. The sampling strategy used was a combination of purposive and 88 respondents made up the sample size for non-probability sampling. The questionnaire, which was further utilized to gather data and was examined for validity and reliability. Multiple linear regression analysis was employed as the data analysis method in this investigation. The link between independent and dependent variables was examined using this methodology. According to the study's findings, distribution has a positive impact on decisions to buy, advertising has a positive impact, price has a negative impact, and the product has a positive influence. With an R2 the worth of 0.745, this is study demonstrated that the variables of product, price, advertising, and distribution could account for 74.5% of the factors impacting purchase decisions, with the remaining 25.5% coming from factors not covered in the study
PENGARUH USIA, MASA KERJA DAN JENIS KELAMIN TERHADAP PRODUKTIVITAS KINERJA KARYAWAN DI PERUSAHAAN MANUFAKTUR PT. SAMITEX BANTUL DIY Aan Tri Laksana; Beta Asteria
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21529

Abstract

The purpose of this study is to examine how employee productivity at PT Samitex Sewon in Bantul, Special Region of Yogyakarta, is impacted by age, duration of service, and gender. Data were gathered via surveys and a study of the literature using a quantitative research technique with descriptive and verification approaches. The sample consisted of production employees selected to represent real conditions in a textile manufacturing environment. The findings reveal that length of service has a direct, positive, and significant effect on productivity, as indicated by a regression coefficient of 0.418. This suggests that employees with longer work experience possess a stronger understanding of production processes, resulting in better performance. Gender also shows a significant influence, with a coefficient of 0.212, indicating that male employees tend to demonstrate higher productivity in physically demanding tasks. In contrast, age does not significantly affect productivity due to the relatively homogeneous productive age range of the employees. Overall, the three variables collectively show a significant impact on productivity, as evidenced by an F-statistic value of 15.938 and a coefficient of determination of 0.527. These results highlight the importance of work experience and physical capacity differences in shaping productivity within the textile manufacturing sector. The findings also provide a basis for companies to develop more effective human resource strategies aimed at improving overall employee productivity
Co-Authors Aan Tri Laksana Abadi, Bintang Kasih Abdillah, Anang Achmad Nurkholis Andri Dwiyanto Anis Futihatu Rohmah Annisa Nur Fuadiah Ary Sutrichastini Astuti, Novi Dwi Aufa Angga Ardana, Muhammad Azzula Zamzam, Luh Chandra, Amalia Ekasari Dewi Dila Damayanti Dimas Rizky Kurniawan Dyah Ayu Widiastuti Dyah Ayu Widiastuti Fernando, Muhammad Faiz Fika Uswatun Khasanah Fitri Nuraini, Fitri Heru Kurnianto Tjahjono, Heru Hidayahtullah, Dwi Putri Hilmy, Muhammad Karisma Nurul Hidayah Khoiruddin, Muammar Kurniawan, Dimas Rizky Laili, Ina Rizqi Mawaddah, Sulalatul Muchsin, Alwan Muhammad Iqbal Muhammad Rico Romanza Muhammad Subkhan Muhrizal, Rafif Raditya Novi Dwi Astuti Nugroho, Mohammad Awal Satrio Nur Indah Widyawati Pangudi, Hasan Drajat Prahyta Wiratamy Priatna Dwiyansa Dwiyansa Putri Syifa Nurkhasanah Putri, Desfia Eka Rafif Raditya Muhrizal Rafiq Anan Prasetya Rahmadanty, Rifadia Shinta Renaldy, Fatkhan Rendita Kasastri Riauwanto, Selamat Riauwanto, Selamet Rokhmah, Anisa Nur Romanza, Muhammad Rico Ruddy Tri Santoso Salamah, Nunung Umi Saniyya, Rona Selamat Riauwanto Septiyaningrum, Erlina Setia, Muda Subkhan, Muhammad Suhartono Sulastiningsih Suryanto Suryanto Viki Kurnianti Widiastuti, Dyah Ayu Widiastuti, Dyah Ayu Wijaya, Benny Wuri, Pinilih Amerta Yanuar, Muhammad Fadhil Adli Yuseni, Finacatrin Zen Mahfud, Arik