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All Journal Jurnal Manajemen Al Tijarah Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) J-MAS (Jurnal Manajemen dan Sains) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal STIE Semarang (Edisi Elektronik) Jurnal TAMBORA Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha MANAJEMEN DEWANTARA Jurnal Ilmiah Akuntansi dan Bisnis JURNAL EKOBIS DEWANTARA INTEGRITAS : Jurnal Pengabdian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Bina Manajemen JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal AbdiMas Nusa Mandiri Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Riset Akuntansi dan Bisnis Indonesia Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha JCSE: Journal of Community Service and Empowerment Jurnal Pengabdian Masyarakat Widya Wiwaha
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ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE Aufa Angga Ardana, Muhammad; Asteria, Beta
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 11 No. 2 (2024): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v11i2.1019

Abstract

The research was conducted to analyze the effect of product quality, price and E-WOM on Shopee consumer purchasing decisions partially. The research method applied is quantitative. Sampling using purposive sampling technique. The number of samples is calculated using the unknown population formula. The number of samples obtained was 100 respondents. Hypothesis testing is done with regression analysis using SPSS. 27. The results of the study prove that product quality (X1) partially has a negative and significant effect on purchasing decisions (Y) of Shopee consumers with a significance value of 0.000 <0.05; price (X2) partially has a positive and significant effect on the purchasing decision variable (Y) of shopee consumers with a significant value of 0.000 <0.05 and E-WOM (X3) partially has a positive and significant effect on purchasing decisions (Y) of shopee consumers with a significant value of 0.000 <0.05. The results also prove that product quality, price and E-WOM are able to explain as much as 53% of the variability in shopee consumer purchasing decisions, while 47% is explained by other variables outside the research model.
EFEKTIVITAS CONTENT MARKETING, AFFILIATE MARKETING DAN LIVE STREAMING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN BARENBLISS DI YOGYAKARTA Nur Indah Widyawati; Asteria, Beta
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 8 No 1 (2024): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This research aims to determine the partial and simultaneous influence of content marketing, affiliate marketing and live streaming variables on Barenbliss purchasing decisions in Yogyakarta City. This study type is descriptive research with a quantitative approach. This research data is primary data taken through a questionnaire with 187 respondents using a technique of purposive sampling, which was then analyzed using the multiple linear regression method and hypothesis testing using SPSS 26 software. The research results obtained reveal that content marketing has a partial and significant impact on purchasing decisions, affiliate marketing has a partial and significant impact on purchasing decisions, and live streaming has a partial and significant impact on purchasing decisions.
ANALISIS GAYA KEPEMIMPINAN TRANSFORMASIONAL, LINGKUNGAN KERJA, KOMPENSASI DAN MOTIVASI KERJA DENGAN EMPLOYEE ENGAGEMENT DI BNN KOTA YOGYAKARTA Wijaya, Benny; Asteria, Beta
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 8 No 2 (2024): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study dissects the relationship and impact caused by implementation of transformational leadership, work environment, compensation, and work motivation on employee engagement at the National Narcotics Agency (BNN) of Yogyakarta City. Employee engagement is crucial for enhancing organizational productivity and effectiveness, especially in strategic government agencies like BNN. The study applies quantitative approach with by survey method with the helps of 59 employees of BNN Kota Yogyakarta to fill in the questionnaires that assessed transformational leadership, the work environment, compensation, work motivation, and employee engagement. The analysis was conducted through multiple linear regression. The findings reveal that transformational leadership, compensation, and work motivation have a positive and significant impact on employee engagement, whereas the work environment does not show a significant effect. Transformational leadership was identified as the most influential factor. These results emphasize the critical role of strong leadership, equitable compensation, and high motivation in enhancing employee engagement.
ANALISIS REGIONAL EXPENDITURE DI KOTA DAN KABUPATEN YANG ADA DI KALIMANTAN BARAT Asteria, Beta; Riauwanto, Selamat
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 31 No 2 (2023): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v31i2.703

Abstract

This study analyzed the factors that affect Regional Expenditures in Cities and Regencies in West Kalimantan. This study used a panel data which is a combination of time series and cross section data, while the overall data sample is 56. Data analysis was carried out using multiple linear regression. The results of the study proved that Regional Original Income (PAD) has a negative and significant effect on Regional Expenditures, because the sig value on the PAD variable is 0.000 less than alpha=0.05. General Allocation Fund (DAU) has a positive and significant effect on Regional Expenditures. Based on the results of data processing, the sig value on the DAU variable is 0.000 less than α=0.05. Special Allocation Fund (DAK) has a positive and significant effect on Regional Expenditures. Based on the results of data processing, the sig value for the DAK variable is 0.041less than alpha=0.05. Local Revenues (PAD), General Allocation Fund (DAU) and Special Allocation Fund (DAK) simultaneously have a significant effect on Regional Expenditures based on the results of data processing in this study obtained a sig value of 0.000 less than α=0.05. Based on the Coefficient of Determination Test (R2), the value of Adj R2 is 0.653 or 65.30 percent, meaning that the variability of Regional Expenditures can be explained by the variables of Regional Original Income (PAD), General Allocation Funds (DAU) and Special Allocation Funds (DAK) of 65.30 percent whereas 34.70 percent is explained by other variables outside the research model.
Pengaruh Citra Destinasi, Fasilitas Wisata dan Experiental Purchasing terhadap Kepuasan Konsumen (Studi pada Pengunjung Domestik Heha Sky View Gunungkidul) Yuseni, Finacatrin; Asteria, Beta
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1532

Abstract

This study aims to determine the effect of destination image, tourist facilities and experiental purchasing variables on customer satisfaction on Heha Sky View Gunungkidul tours, Yogyakarta. This type of research is descriptive research with a quantitative approach. This research data is primary data taken through a questionnaire to 100 respondents using purposive sampling technique, which is then analyzed using multiple linear regression and hypothesis test through SPSS 23 software. The result obtained show that destination image has a positive significant effect on customer satisfaction, tourist facilities have a insignificant effect on customer satisfaction and experiental purchasing have a positive significant effect on customer satisfaction.
Co-Authors Abadi, Bintang Kasih Abdillah, Anang Achmad Nurkholis Andri Dwiyanto Anis Futihatu Rohmah Annisa Nur Fuadiah Ary Sutrichastini Astuti, Novi Dwi Aufa Angga Ardana, Muhammad Azzula Zamzam, Luh Chandra, Amalia Ekasari Dewi Dila Damayanti Dyah Ayu Widiastuti Dyah Ayu Widiastuti Fernando, Muhammad Faiz Fika Uswatun Khasanah Fitri Nuraini, Fitri Heru Kurnianto Tjahjono, Heru Hidayahtullah, Dwi Putri Hilmy, Muhammad Karisma Nurul Hidayah Khoiruddin, Muammar Laili, Ina Rizqi Mawaddah, Sulalatul Muchsin, Alwan Muhammad Iqbal Muhammad Rico Romanza Novi Dwi Astuti Nugroho, Mohammad Awal Satrio Nur Indah Widyawati Pangudi, Hasan Drajat Prahyta Wiratamy Priatna Dwiyansa Dwiyansa Putri, Desfia Eka Rafiq Anan Prasetya Renaldy, Fatkhan Rendita Kasastri Riauwanto, Selamat Riauwanto, Selamet Rokhmah, Anisa Nur Romanza, Muhammad Rico Ruddy Tri Santoso Salamah, Nunung Umi Saniyya, Rona Selamat Riauwanto Septiyaningrum, Erlina Setia, Muda Subkhan, Muhammad Suhartono Sulastiningsih Suryanto Suryanto Viki Kurnianti Widiastuti, Dyah Ayu Widiastuti, Dyah Ayu Wijaya, Benny Wuri, Pinilih Amerta Yanuar, Muhammad Fadhil Adli Yuseni, Finacatrin Zen Mahfud, Arik