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All Journal Jurnal Teknobisnis IJCAS (International Journal of Creative and Arts Studies) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JURNAL DIVERSITA International Journal of Supply Chain Management Share : Journal of Service Learning PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Media Karya Kesehatan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian Masyarakat IPTEKS Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat ETNIK : Jurnal Ekonomi dan Teknik Eduvest - Journal of Universal Studies Journal of Economics and Management Scienties
J.E. Sutanto
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE ON PURCHASE DECISION OF PROYEK ISENG MURAL IN SURABAYA CITY Pangestu Maulana Bramanti; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6333

Abstract

This research tittle “The Effect of Service Quality, Brand Image, and Price on Purchase Decision of Proyek Iseng Mural in Surabaya City” This research is based on the growth of creative economy sector in Indonesia. The creative economy itself that the researcher discuss in mural sector is part of painting art. Proyek Iseng is business that run in service field that was established in 2017 which is rooted from sub-sector of interior design and visual communication, that is mural. The purpose of this research is to identify the effect of service quality, brand image, and price on purchase decision of Proyek Iseng mural with service quality variable (X1), brand image (X2), and price (X3) on purchase decision (Y). This research is quantitative with the population of mural service users in Surabaya City that are unknown the number (infinite population). The sample of this research is 25 who have used Proyek Iseng mural service using purposive sampling technique. Data collection method of this research uses questionnaire and the technique of this research is Chi Square ( 2) by being using SPSS software. The result of this research indicates that service quality does not affect significant on Proyek Iseng mural purchase decision, brand image does not affect significant on Proyek Iseng mural purchase decision, and price does not affect significant on Proyek Iseng mural purchase decision.
PENDIDIKAN KEWIRAUSAHAAN BAGI SISWA UNTUK MENINGKATKAN PERKEMBANGAN JIWA, LINGKUNGAN, BUDAYA PADA SMA HANGTUAH 1 SURABAYA J.E. Sutanto; Rismawati Br Sitepu; Murpin Josua Sembiring; Damelina Tambunan; Venny Soetedja
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11987

Abstract

Tujuan dari pengabdian masyarakat ini adalah agar siswa kelas XII dan SMA dapat mengembangkan semangat, iklim, budaya, dan kegiatan kewirausahaan dengan mendidik dan mendorong terciptanya lulusan yang mandiri dan menjadi wirausaha melalui program kewirausahaan. Subyek pengabdian ini adalah siswa SMA Hang Tuah 1 Surabaya. Luaran dari pengabdian ini antara lain terwujudnya model pengembangan kewirausahaan yang efektif dalam mengembangkan semangat, iklim, budaya, dan aktivitas kewirausahaan mahasiswa, mulai dari pendidikan kewirausahaan, motivasi serta peragaan contoh kegiatan kewirausahaan dari kampus Universitas Ciputra Surabaya secara langsung. ditangani oleh mahasiswa Ciputra yang sedang mengerjakan proyek. Hasil pengabdian ini menunjang program kewirausahaan yang telah terjalin di SMA Hang Tuah 1 Sidoarjo. Luaran yang dihasilkan berupa keluaran dan bentuk Hak Intelektual Indonesia bagi Dosen dan Mahasiswa Universitas Ciputra, serta diberitakan di surat kabar Malang Posco Media. Abstract. The aim of this community service is for 12th-grade and high school students to develop the spirit, climate, culture, and entrepreneurial activities by educating and encouraging the creation of graduates who are independent and become entrepreneurs through entrepreneurship programs. The subjects of this service are students from Hang Tuah 1 High School Surabaya. The outputs of this ,service include the realization of an effective entrepreneurial development model in developing the spirit, climate, culture, and entrepreneurial activities of students, starting from entrepreneurial education, motivation and demonstrating examples of entrepreneurial activities from the Ciputra University Surabaya campus which are directly handled by Ciputra students who currently on project. The results of this service support the entrepreneurship program that has been established at Hang Tuah 1 Sidoarjo High School. The resulting output is in the form of output and the form of Indonesian Intellectual Rights for Ciputra University Lecturers and Students, and was covered in the Malang Posco Media newspaper. Keywords; Entrepreneurship education; Soul development; Environment; Culture
PELATIHAN PEMBEKALAN ASPEK KEUANGAN BAGI UMKM DI BIDANG MAKANAN DAN MINUMAN AGAR JIWA KEWIRAUSAHAAN BERTUMBUH DI KABUPATEN TULUNGAGUNG J.E. Sutanto; Charly Hongdiyanto; Wendra Hartono; Eko Budi Santoso
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.12387

Abstract

Tantangan dan sekaligus peluang bagi UMKM dan hal ini Team Abdimas terus mendorong untuk melakukan melakukan upaya untuk membantu bagi UMKM khusunya di Kabupuaten Tulungagung. Dimana kegiatan yang diberikan oleh Team Abdimas Universitas Ciputra Surabaya yaitu berupa pelatihan pembekalan untuk aspek keuangan sesuai usaha UMKM di bidang makanan dan minuman. Aspek keuangan menjadi target utama Team Abdimas Universitas Ciputra Surabaya, meningat salah satu kelemahan UMKM adalah masih lemahnya pengetahuan dan pemahaman mengenai manajemen keuangan apalagi ditambah dengan pendemi Covid-19, UMKM mengalami berbagai macam persoalan. Oleh karean itu perlu adanya penguatan UMKM melalui berbagai keterampilan agar UMKM dapat bertahan selama pendemi, dan pasca pendemi. Hasil dari kegiatan ini adalah para peserta mulai diberikan materi bagaiman menyusun laporan keuangan dengan benar dan mulai mengimplementasikan manajemen keuangan terutama: cash flow yang dulunya kurang menjadi perhatian. Peserta sangat terbantu dengan adanya penyusunan laporan keuangan sebagai salah satu indikator keberlangsungan usaha yang telah dirintisnya selama ini.
THE INFLUENCE OF E-SERVICE QUALITY AND PERCEIVED VALUE WITH E-TRUST AS A MEDIATION VARIABLE ON CUSTOMER SATISFACTION OF P2P LENDING APPLICATIONS IN EAST JAVA Ricky Austin Setiabudi; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.14033

Abstract

This research aims to examine the influence of e-service quality and perceived value with e-trust as a mediating variable on Customer Satisfaction in P2P lending applications in East Java. This study employs a quantitative approach, and non-probability sampling is used to gather data from 160 respondents who are Customers of P2P lending applications in East Java. The validation and reliability of the research instrument are tested using SPSS with a sample of 30 P2P lending application Customers in Surabaya. Data processing involves partial least square (PLS) with testing of the measurement model (outer model) and the structural model (inner model). The results indicate that e-service quality has a positive and significant influence on Customer Satisfaction in P2P lending applications, perceived value has a positive and significant impact on Customer Satisfaction in P2P lending applications, e-trust positively and significantly influences Customer Satisfaction in P2P lending applications, e-service quality has a positive and significant impact on e-trust, perceived value has a positive and significant impact on e-trust, and e-trust novelty mediates e-service quality and perceived value on Customer Satisfaction in P2P lending applications
THE IMPACT OF PRICE, SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN AUTOMOTIVE INDUSTRY Arya Asraf Danarkusuma; Eric Harianto; Nursaid Nursaid; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.11573

Abstract

Increased mobility has influenced business development in the automotive sector, especially vehicle maintenance services. This development is different from the increase in business revenue in vehicle maintenance. This study aims to determine the effect of price, service quality and customer trust on customer loyalty through customer satisfaction. This research uses quantitative methods using probability sampling techniques with a simple random sampling approach. The number of samples in this study was 210 respondents. The data collection technique used a questionnaire and was analysed using Smart PLS. The results of this study indicate that price, service quality and customer trust significantly affect customer loyalty through customer satisfaction. Price have significant impact in customer satisfaction, it can be a reference to determining a price strategy and services quality that are affordable and better than competing companies.
ATRIBUT PRODUK DALAM PEMILIHAN SARANG BURUNG WALET GOLDEN SWALLOW J. E. Sutanto; Hardianto Kusuma
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.10

Abstract

The purpose of this research is to determine “Attributes that are preferred by customers inselecting Golden Swallow bird’s nest products”. The population in this study are actual buyerand potential buyer in Surabaya whom are included in middle to upper economic classes. 69respondents are used as samples using judgmental sampling technique which is part of nonprobabilitiesmethod. Variables used in this research are type of bird’s nest, shape of bird’s nest,and weight of packaging size. This study uses Conjoint analysis. Results indicate that theattributes that costumers preferred in selecting Golden Swallow bird’s nest products are mostlytype of bird’s nest with the level of white bird’s nest, weight of packaging size with the level of250 gram, and shape of bird’s nest with the level of bowl shape.Tujuan penelitian ini adalah untuk mengetahui “Atribut-atribut yang menjadi preferensikonsumen dalam memilih produk sarang burung walet Golden Swallow”. Populasi dalampenelitian ini adalah orang yang pernah membeli sarang burung walet dan orang yang berpotensimembeli sarang burung walet di Surabaya yang termasuk dalam kelas ekonomi menengah keatas. Jumlah sampel yang digunakan sebanyak 69 responden dengan menggunakan metodepengambilan sampel non-probabilitas, dengan menggunakan teknik judgmental sampling.Variabel yang digunakan dalam penelitian ini adalah jenis sarang burung walet, bentuk sarangburung walet, dan ukuran berat kemasan. Penelitian ini menggunakan analisis Konjoin. Hasilpenelitian ini menunjukkan bahwa atribut yang menjadi preferensi konsumen dalam memilihproduk sarang burung walet Golden Swallow secara berturut-turut adalah jenis sarang burungwalet dengan level sarang burung walet putih, ukuran berat kemasan dengan level 250 gram, danbentuk sarang burung walet dengan level bentuk mangkuk.
Pengaruh Kualitas Pelayanan, Harga dan Brand Image Terhadap Keputusan Pembelian Jasa Peralatan Pernikahan Muslim Anna Baroroh, Badik; Sutanto, JE
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 6 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i6.90

Abstract

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for Ikrar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public. Keywords: service quality, price, brand image, Muslim wedding supplies services.
The Influence of Entrepreneurial Orientation, Market Orientation, and Corporate Governance on Firm Performance: The Mediating Role of Innovation Capability Rani Juniar Hartono; J.E. Sutanto
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.52581

Abstract

This study is motivated by the increasing demand for manufacturing firms, particularly in the tobacco industry, to enhance competitiveness through innovation, strategic orientation, and effective governance. Despite their significant contribution to economic growth and employment, many family-owned firms still face challenges in maintaining stable performance due to weak innovation capability, limited market responsiveness, and informal governance structures. This study aims to analyze the influence of Entrepreneurial Orientation, Market Orientation, and Corporate Governance on Firm Performance, with Innovation Capability as a mediating variable. The research adopts a quantitative approach using a census sampling technique involving 166 employees of PT Tiga Berlian Anugrah Jaya. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0, supported by validity and reliability testing. The results show that Entrepreneurial Orientation, Market Orientation, and Corporate Governance have positive and significant effects on both Innovation Capability and Firm Performance. Furthermore, Innovation Capability partially mediates the relationship between these variables and Firm Performance, indicating its crucial role in translating strategic orientation into performance outcomes. In conclusion, strengthening Innovation Capability, supported by strategic orientation and good governance, is essential for improving Firm Performance and ensuring sustainable competitiveness in family-owned manufacturing companies.
Pengaruh Social Media Marketing, Gamification, dan E-WoM Terhadap Customer Engagement Pada KFC di Kota Surabaya Chelsea Jeffriani Gunawan; Valencia Vanessa Timisela; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19552

Abstract

This study aims to examine the influence of social media marketing, gamification, and E-WoM on customer engagement. The population in this study is KFC customers in Surabaya. The sampling technique used is purposive sampling, with a total sample of 194 respondents. Data were analysed using the SPSS version 26 program. The results indicate that all the studied factors significantly influence customer engagement. In addition, this study supports the achievement of SDG 9 (Industry, Innovation, and Infrastructure) by demonstrating how the adoption of digital marketing strategies and technology based innovations, such as social media marketing, gamification, and E-WoM, can enhance industrial competitiveness and strengthen sustainable business performance within the food and beverage sector, especially fast food.
THE EFFECT OF BRAND AWARENESS, LOCATION, AND SOCIAL MEDIA PROMOTIONS ON PURCHASING DECISIONS AT KEMARII! TRADITIONAL MODERN RESTAURANT Samuel Lie; Dicky Junartha Wirawan; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19555

Abstract

This study aims to analyze the effect of brand awareness, location, and social media promotion on purchasing decisions at Kemarii! Traditional Modern Restaurant. This study uses a quantitative approach with primary data obtained through the distribution of digital questionnaires using Google Forms. The population in this study is all consumers of Kemarii! Traditional Modern Restaurant, the number of which is unknown, so it is categorized as an infinite population. The sampling technique used non-probability sampling with the purposive sampling method. The sample size was determined using the 10-times rule, so that with 18 questions, 180 respondents were obtained as the research sample. Based on the results of the study, it was found that brand awareness, location, and social media promotion had a positive and significant effect on purchasing decisions. Therefore, restaurant managers are advised to strengthen marketing strategies that focus on increasing brand awareness and optimizing promotion through social media to attract consumer interest.
Co-Authors Adityo Tri Wicaksono Amelia Almira Anna Baroroh, Badik Arya Asraf Danarkusuma Bagus Yossy Harnawan Baswara Yua Kristama Caecillia Hartatdji Charly Hongdiyanto Chelsea Jeffriani Gunawan Christian Yohandoyo Christina Whidya Utami Clarensia Sharlyn Wijaya Clyde Morita Halim Damelina B. Tambunan David Sukardi Kodrat Dicky Junartha Wirawan Eko Budi Santoso Eric Harianto Evan Tanadi Farida Pulansari Feliciana Sulimto Felisa Amelia Candra Fiktor Tandi Pasapan Florensia Vivin Ardisa Gervasius Herry Purwoko Gladys Rebecca Hana Faizah Fadilah Hardianto Kusuma Hardiawan Wicaksono Hari Minantyo Hermeindito Hermeindito I Made Irham Muhammad Intan Suksma Dewi Jessica Laurentia Jimmy Indomora Kezia Caroline Livia Putri Kusuma Liya Dwi Ernawati M Sobih Almuayyat M. Iqbal Wiradilaga Madeline Fanny Effensia Marcelina Dinata Maritha Nilam Kusuma Maritha Nilam Kusuma Melinda Alfiani Rosida Dewi Metta Padmalia Michael Ricky Sondak Minarni Wartiningsih Mochammad Haris Firdaus Mohammad Isma Lazuardi Moses Soediro Murpin Josua Sembiring Natalia Yuwono Noah Jonathan Satria Wicaksono Nursaid Nursaid Pangestu Maulana Bramanti Putra, Galang Ramadhan Gunawan Rachmanu Eko Handriyanto Rachmanu Eko Handriyono Rani Juniar Hartono Regina Tuinesia Ricky Austin Setiabudi Rismawati br Sitepu Samuel Lie Soetedja, Venny SRIE MULJANI Sukirmayadi Sukirmayadi Tina Melinda Tri Noviyanto Puji Utomo Valencia Vanessa Timisela Wahyu Nilam Sari Wendra Hartono Yessica Vallentine