Articles
<![CDATA[THE RELEVANCE OF PRICE, LIFESTYLE, AND SOCIAL MEDIA TOWARDS PURCHASE DECISIONS OF MOTATO PRODUCT ]]>
<![CDATA[Clyde Morita Halim]]>;
<![CDATA[J.E. Sutanto]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v5i3.3018
<![CDATA[The research entitled “The effect of price, lifestyle, and social media on purchasing decisions for Motato products” has three objectives, namely: (1) Knowing the effect of price on Motato consumer purchasing decisions, (2) Knowing the influence of lifestyle on Motato product purchasing decisions, (3) Knowing the influence of social media on the decisions to purchase Motato. Motato is a business that is engaged in food made from mashed potatoes. Sales made by Motato are online and selling at existing bazaars. This study uses quantitative methods. The population in this study are all consumers who have bought Motato products and who are followers on Motato's social media accounts. The sample in this study amounted to 140 respondents. Collecting data using a questionnaire that is distributed online. In this study, the data obtained were processed using multiple linear regression analysis using the SPSS program as a tool. The results of this study are: (1) price has a significant effect on Motato's consumer purchasing decisions. (2) lifestyle has a significant effect on purchasing decisions for Mototo products. (3) Social media has a significant effect on purchasing decisions for Mototo products. Keywords: consumer motto, lifestyle, social media, product motto]]>
<![CDATA[ATRIBUT PRODUK DALAM PEMILIHAN SARANG BURUNG WALET GOLDEN SWALLOW ]]>
<![CDATA[J. E. Sutanto]]>;
<![CDATA[Hardianto Kusuma]]>
<![CDATA[ Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v12i1.10
<![CDATA[The purpose of this research is to determine “Attributes that are preferred by customers inselecting Golden Swallow bird’s nest products”. The population in this study are actual buyerand potential buyer in Surabaya whom are included in middle to upper economic classes. 69respondents are used as samples using judgmental sampling technique which is part of nonprobabilitiesmethod. Variables used in this research are type of bird’s nest, shape of bird’s nest,and weight of packaging size. This study uses Conjoint analysis. Results indicate that theattributes that costumers preferred in selecting Golden Swallow bird’s nest products are mostlytype of bird’s nest with the level of white bird’s nest, weight of packaging size with the level of250 gram, and shape of bird’s nest with the level of bowl shape.Tujuan penelitian ini adalah untuk mengetahui “Atribut-atribut yang menjadi preferensikonsumen dalam memilih produk sarang burung walet Golden Swallow”. Populasi dalampenelitian ini adalah orang yang pernah membeli sarang burung walet dan orang yang berpotensimembeli sarang burung walet di Surabaya yang termasuk dalam kelas ekonomi menengah keatas. Jumlah sampel yang digunakan sebanyak 69 responden dengan menggunakan metodepengambilan sampel non-probabilitas, dengan menggunakan teknik judgmental sampling.Variabel yang digunakan dalam penelitian ini adalah jenis sarang burung walet, bentuk sarangburung walet, dan ukuran berat kemasan. Penelitian ini menggunakan analisis Konjoin. Hasilpenelitian ini menunjukkan bahwa atribut yang menjadi preferensi konsumen dalam memilihproduk sarang burung walet Golden Swallow secara berturut-turut adalah jenis sarang burungwalet dengan level sarang burung walet putih, ukuran berat kemasan dengan level 250 gram, danbentuk sarang burung walet dengan level bentuk mangkuk.]]>
<![CDATA[PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MAISON NOB ]]>
<![CDATA[Amelia Almira]]>;
<![CDATA[JE Sutanto]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 2 (2018) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v3i2.687
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah inovasi produk dan kualitas produk mempengaruhi keputusan pembelian pada konsumen Maison Nobl. Jenis penelitian adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen Maison Nobl yang telah melakukan pembelian produk sebanyak 56 orang, teknik pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linear berganda, uji F, dan uji t. Berdasarkan hasil pengujian hipotesis secara parsial dapat disimpulkan bahwa variabel Inovasi produk dan variabel Kualitas produk mempunyai pengaruh signifikan terhadap Keputusan pembelian Maison Nobl. Hasil Pengujian statistik mengunakan analisis regresi berganda dapat disimpulkan bahwa variabel Inovasi produk (X1) dan Kualitas produk (X2) secara bersama-sama (simultan) berpengaruh signifikan terhadap Keputusan pembelian Maison Nobl.]]>
<![CDATA[PERANAN KERJASAMA TIM DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN ZOLID AGUNG PERKASA ]]>
<![CDATA[Livia Putri Kusuma]]>;
<![CDATA[J.E Sutanto]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 4 (2018) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v3i4.754
<![CDATA[PT. Zolid Agung Perkasa merupakan perusahaan yang bergerak di bidang food and beverage. Yang berdiri sejak 2 Februari 2015 dan berlokasi di Surabaya. Produk makanan yang ditawarkan oleh Zolid Agung Perkasa bernama PaoPao, yaitu produk rice box. Tujuan dari penelitian ini adalah untuk mengetahui peranan kerjasama tim dan semangat kerja terhadap kinerja karyawan Zolid Agung Perkasa. Penelitian ini menggunakan pendekatan kualitatif deskriptif dikarenakan agar dapat menggali informasi lebih dalam. Pengumpulan data dilakukan dengan wawancara semiterstruktur kepada tiga orang anggota karyawan Zolid Agung Perkasa dan satu dosen fasilitator entrepreneurial project Zolid Agung Perkasa. Hasil penelitian ini menunjukkan bahwa kerjasama dan semangat kerja berperan penting terhadap kinerja karyawan Zolid Agung Perkasa.]]>
<![CDATA[Creativity in Distance Learning: Study Designing Art Furniture Based on Upcycling Concepts ]]>
<![CDATA[Tri Noviyanto Puji Utomo]]>;
<![CDATA[JE Sutanto]]>
<![CDATA[ IJCAS (International Journal of Creative and Arts Studies) Vol 10, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[Graduate School of Institut Seni Indonesia Yogyakarta ]]>
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DOI: 10.24821/ijcas.v10i1.7145
<![CDATA[The COVID-19 pandemic has lasted for over two years, revolutionizing offline learning in schools worldwide. Distance learning is one of the strategies employed by Indonesian schools and universities to ensure high-quality learning outcomes. However, apart from the technological issues associated with distance learning, there are challenges in implementing these learning outcomes effectively. Therefore, this study aims to examine how to respond to distance learning results. The study was conducted by Interior Architecture students through interior product design courses, utilizing post-use materials from residential homes or upcycling materials. Distance learning was conducted using a combination of synchronous and asynchronous techniques. The learning outcomes yielded 50 interior product concepts, predominantly based on regenerative design principles. These concepts include technical cycle items that can be assembled or incorporated into do-it-yourself (DIY) activities. The findings of this study have implications for fostering new forms of engagement and creativity by transforming waste materials derived from the production process into new art furniture designs. Kreativitas Pembelajaran Jarak Jauh: Studi Merancang Art Furniture Berdasarkan Konsep Upcycling Abstrak Pandemi COVID-19 yang telah berlangsung selama dua tahun lebih telah mengubah tatanan proses belajar mengajar di semua sekolah di seluruh dunia. Salah satu upaya yang dilakukan oleh sekolah/kampus adalah dengan memberlakukan strategi pembelajaran jarak jauh, baik langsung maupun tidak langsung. Strategi tersebut dilakukan demi memastikan tetap tercapainya tujuan pembelajaran dengan kualitas yang tetap optimal meski wabah covid masih melanda. Terlepas dari permasalahan teknis yang muncul terkait pembelajaran jarak jauh, muncul suatu pertanyaan tentang bagaimana dengan implementasi atas hasil pembelajaran yang telah dilaksanakan. Penelitian ini mencoba memberikan gambaran bagaimana merespons hasil pembelajaran jarak jauh yang dilakukan oleh mahasiswa prodi interior arsitektur melalui mata kuliah perancangan produk interior dengan studi berbasis material limbah padat rumah tangga atau material upcycling. Hasil dari pembelajaran perancangan menghasilkan 50 konsep produk interior yang sebagian besar merupakan desain regenerative yang secara khusus mengarah pada technical cycle product dengan dominasi pada jenis artefak art furniture. Implementasi hasil produk merujuk pada aktivitas swakriya atau do-it-yourself (DIY). Selain hasil akhir yang berwujud artefak desain, penelitian ini berimplikasi pada munculnya embrio entrepreneurial dalam bentuk interaksi antaranggota keluarga mahasiswa dalam mengembangkan serta menciptakan item baru melalui penggunaan sisa material limbah rumah tangga lain menjadi produk art furniture baru lainnya.  ]]>
<![CDATA[THE IMPACT OF ENVIRONMENT AND BEHAVIOR OF DAILY CATTLE BREEDERS ON CONSIDERATION OF INVESTORS IN INVESTING IN GALENGDOWO VILLAGE, JOMBANG ]]>
<![CDATA[J.E. Sutanto]]>;
<![CDATA[Farida Pulansari]]>;
<![CDATA[Srie Muljani]]>;
<![CDATA[Sukirmayadi Sukirmayadi]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v6i3.5837
<![CDATA[The purpose of the study was to determine and analyze whether cow dung, environmental permits, and farmer behavior affect investors in investing in Galengdowo village. Design/Methodology/approach, the population in this study were all dairy farmers who had more than 5 dairy cows, while the number of samples used was 73 respondents. Data collection in this study was carried out by distributing research instruments using a Likert scale instrument and after the data was collected, data processing was carried out using the SPSS version 25 program. towards investors; (2) the environmental permit variable partially has a significant effect on investors, and (3) the breeder's behavior variable partially has a significant effect on investors. Based on the multiple linear regression equation, it can be explained as follows: First, the cow dung waste variable (X1) has the highest influence. Second, the farmer behavior variable (X3) has the lowest effect compared to the cow dung waste variable (X1) and the environmental permit variable (X2).]]>
<![CDATA[THE EFFECT OF BRAND IMAGE AND PRICE ON CUSTOMER SATISFACTION AND THE IMPACT ON CUSTOMER LOYALTY OF HAIYUM COFFEE ]]>
<![CDATA[Mohammad Isma Lazuardi]]>;
<![CDATA[J.E. Sutanto]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v7i4.11115
<![CDATA[This research aims to determine the effect of brand image and price on customer loyalty through customer satisfaction with Haiyum Coffee as the object of research. The variables used in this study are brand image and price as independent variables, customer satisfaction as a mediating variable and customer loyalty as the dependent variable. The method used is quantitative mediation. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 120 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be concluded that brand image has a significant effect on customer loyalty, brand image has a significant effect on customer satisfaction, price has a significant effect on customer loyalty, price has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty. In addition, there is mediation in the relationship between brand image and customer loyalty through customer satisfaction, and mediation occurs in the relationship between price and customer loyalty through customer satisfaction.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PROMOTIONS AND LOCATION ON PURCHASE DECISIONS NATURAL STONE CRAFTS AT NATURAL STONE RAINBOW STONE ]]>
<![CDATA[Jimmy Indomora]]>;
<![CDATA[J.E. Sutanto]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v7i3.10955
<![CDATA[Purchase Decision is the selection of various alternatives in accordance with certain interests by establishing an option that is considered the most profitable for consumers. Therefore this research was conducted to find out how product quality, location, and promotion affect Purchase Decisions. This research was conducted on 89 respondents who had made purchases at Ranbow Stone Batu Alam at least twice. The results of this study prove that product quality, location, and promotion have a significant positive effect on Purchase Decisions. Product quality variable (X1) is the most influence to Purchase Decision (Y) with coeffient value 0,30, and then follow with promotion variable (X3) with coeffient value 0,24, and location variable with coeffient value 0.13. Through F-test, it is found that product quality, location, and promotion have significant influence towards purchase decision simultaneously.]]>
<![CDATA[THE INFLUENCE OF PRICE, PLACE, PROMOTION, PROCESS, AND PHYSICAL EVIDENCE ON PRODUCT PURCHASE DECISIONS IN THE CREATIVE INDUSTRY (CASE STUDY ON OOAA PUZZLE) ]]>
<![CDATA[Evan Tanadi]]>;
<![CDATA[J.E. Sutanto]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v7i2.8599
<![CDATA[The creative industry has shown promising growth within the last few decades globally and locally in Indonesia. However, the Covid-19 pandemic has presented major challenges for businesses in the industry. Most of the businesses in this industry have experienced significant loss of revenue as an impact of the crisis. Efforts are made to recover from the crisis, one of them is the implementation of digital infrastructure and technology. OOAA Puzzle as a part of the creative industry has implemented digitalization in its operations but is still facing marketing challenges that result in poor sales. Hence, this research is initiated in order to understand the influence of marketing mix on OOAA Puzzle’s customer purchase decision. This research is done by distributing questionnaires to 92 OOAA Puzzle’s customers as samples. The data is then analyzed using linear regression equation. This research concluded that price, place, promotion, process and physical evidence are influential to OOAA Puzzle’s customers' purchase decision. The result of data analysis shows that promotion is the most significant variable, followed by process, price, and lastly product, and physical evidence. These findings are then used as the basis of evaluation for this research’s subject to formulate an effective marketing mix strategy.]]>
<![CDATA[THE ROLE OF EMPLOYEE ENGAGEMENT VARIABLE: IT'S IMPACT OF THE WORK ENVIRONMENT TOWARDS EMPLOYEE PERFORMANCE (A Case Study at Culinary Tourism Sector in the City of Surabaya) ]]>
<![CDATA[J.E Sutanto]]>;
<![CDATA[Hari Minantyo]]>;
<![CDATA[Moses Soediro]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v6i4.6864
<![CDATA[Study this aims for the impact of working environment on employee performance through employee engagement and scope of study on culinary tourism sector in the city of Surabaya. Design/ methodology/approach - This research method uses quantitative methods, and the population is all businessmen at the culinary sector in the city of Surabaya. The data collection method in this study used the research instrument method which was distributed to 55 respondents. Meanwhile, for data processing using the SmartPLS program. Findings – The results of this study found that there are a significant and positive impact on environment work to performance employee through employee engagement. Practical/implementation - This study confirms that businesses in the culinary sector during this pandemic are still quite promising, both online purchases and visits to culinary locations. Original/value - The results of this study contribute to increasing the amount of literature in the culinary sector, both on a city scale, district, or regional and even national scale in Indonesia.]]>
