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Peningkatan Kompetensi dan Kapabilitas Industri Kecil Menengah (IKM) David Sukardi Kodrat; Minarni Wartiningsih; J.E. Sutanto; Hermeindito Hermeindito; Metta Padmalia; Melinda Alfiani Rosida Dewi
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 8 No. 1 (2026): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v8i1.5801

Abstract

Industri Kecil Menengah (IKM) yang terletak di Desa Gadung memiliki sejumlah permasalah, antara lain belum memiliki legalitas, belum secara rutin menghasilkan produk, menggunakan kapasitas peralatan yang masih terbatas, dan belum banyak dikenal. Program ini bertujuan untuk memberikan peningkatan kompetensi dan kapabilitas industri. Metode pelaksanaan program ini dilakukan dengan menerapkan hasil penelitian Modified Design Thinking oleh tim pelaksana kegiatan. Hasil pelaksanaan program ini menghasilkan Nomor Induk Berusaha (NIB) yang diterbitkan serta peningkatan kompetensi yang diikuti oleh 30 UMKM. Materi yang diberikan mendorong perkembangan UMKM, meningkatkan hasil penjualan, mengenal karakter konsumen, cara memasarkan produk, dan inovasi produk sehingga menghasilkan pelaku usaha yang berani maju dan berkompetisi dengan baik. Program ini juga membantu UMKM dalam membangun brand awareness sehingga menarik perhatian konsumen.
Kualitas Layanan sebagai Penentu Retensi Pasien: Studi Pengaruh Kualitas Pelayanan dan Kepuasan pada Revisit Intention Yessica Vallentine; J. E. Sutanto
Jurnal Diversita Vol. 12 No. 1 (2026): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/diversita.v12i1.17124

Abstract

Penelitialn ini bertuljulaln ulntulk mengalnallisis pengalrulh kulallitals lalyalnaln (service qulallity) terhaldalp kepulalsaln palsien daln nialt kulnjulngaln ullalng (revisit intention) di RS Mitral Kelulalrgal Walrul, sertal mengulji peraln kepulalsaln palsien sebalgali valrialbel medialsi. Penelitialn menggulnalkaln pendekaltaln kulalntitaltif dengaln metode sulrvei melalluli kulesioner skallal Likert 1–5. Popullalsi penelitialn berjulmlalh 10l.670l palsien, daln penentulaln salmpel menggulnalkaln rulmuls Slovin dengaln tingkalt kesallalhaln 5% sehinggal diperoleh 385 responden melalluli teknik pulrposive salmpling. ALnallisis daltal dilalkulkaln melalluli ulji valliditals, relialbilitals, regresi linier bergalndal, ulji alsulmsi klalsik, daln ulji Sobel ulntulk mengulji pengalrulh medialsi.Penelitialn diperkiralkaln menulnjulkkaln balhwal kulallitals lalyalnaln berpengalrulh positif daln signifikaln terhaldalp kepulalsaln daln revisit intention palsien, sertal kepulalsaln palsien memedialsi pengalrulh kulallitals lalyalnaln terhaldalp revisit intention.Halsil penelitialn dihalralpkaln dalpalt menjaldi dalsalr pengembalngaln straltegi peningkaltaln kulallitals lalyalnaln berbalsis pengallalmaln palsien, sertal memperkulalt ulpalyal retensi palsien dallalm persalingaln lalyalnaln kesehaltaln di wilalyalh Sulralbalyal–Sidoalrjo.
Keberhasilan Program MBG dalam Perspektif Manajemen Rantai Pasok: Peran Moderasi Keterlibatan UMKM terhadap Pertumbuhan Ekonomi Lokal Mochammad Haris Firdaus; J E Sutanto
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.456

Abstract

This study aims to analyze the impact of supply chain management on the success of the Free Nutritious Food Program (MBG), with the involvement of SMEs as a moderating variable. The research approach used is a quantitative approach with a Likert scale 1-5 questionnaire survey administered to 290 SME actors involved in the MBG supply chain in Jombang Regency. The collected data was then analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that supply chain management has a positive and significant impact on the success of the MBG program, while the involvement of SMEs also shows a positive and significant influence on the program's success. Furthermore, the involvement of SMEs has been proven to moderate the relationship between supply chain management and the success of the MBG program, highlighting that a high level of SME involvement can strengthen the effectiveness of supply chain management in achieving program goals. These findings indicate that effective supply chain management and active SME participation are crucial factors that mutually support the success of MBG program implementation, which in turn can promote inclusive local economic growth.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan melalui Kepuasan Kerja sebagai Variabel Intervening pada PT. First Grand Synergy Indonesia M. Iqbal Wiradilaga; J.E. Sutanto
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 5 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8559

Abstract

Penelitian menunjukkan bahwa investasi di sektor konstruksi tidak hanya meningkatkan pertumbuhan ekonomi tetapi juga mendukung tujuan pembangunan berkelanjutan. Di Jawa Timur, data dari Badan Pusat Statistik menunjukkan peningkatan jumlah perusahaan konstruksi dari tahun 2017 hingga 2021. Peningkatan ini terkait dengan berbagai faktor ekonomi dan pembangunan, termasuk investasi infrastruktur dan permintaan properti yang meningkat. Pada penelitian ini PT. First Grand Synergy Indonesia (FGSI), sebuah perusahaan konstruksi yang mengalami peningkatan turnover karyawan dalam tiga tahun terakhir. Melalui pra-survei menggunakan metode interview dengan konsultan bisnis pihak ketiga, penelitian ini mengevaluasi budaya organisasi, gaya kepemimpinan, dan kepuasan kerja di PT. FGSI. Hasilnya menunjukkan adanya hubungan antara gaya kepemimpinan, budaya organisasi, dan kepuasan kerja karyawan, serta perlunya perbaikan dalam manajemen stres dan pengembangan kebijakan kerja untuk mengurangi turnover karyawan. Dengan menggunakan metode Partial Least Square (PLS) untuk menganalisis data penelitian ini memberikan hasil bahwa gaya kepemimpinan memiliki pengaruh negatif signifikan terhadap kinerja karyawan namun berpengaruh positif signifikan terhadap kepuasan kerja. Budaya organisasi berpengaruh positif signifikan terhadap kinerja karyawan dan kepuasan kerja, serta kepuasan kerja menjadi mediasi signifikan dalam hubungan antara gaya kepemimpinan dan budaya organisasi terhadap kinerja karyawan. Implikasi dari penelitian ini adalah perlunya perbaikan dalam gaya kepemimpinan dan budaya organisasi untuk meningkatkan kinerja dan kepuasan kerja karyawan di PT. FGSI.
Model Franchise-Based Governance Model sebagai Strategi Pengelolaan Pelabuhan Non-Core untuk Mendorong Efisiensi Operasional dan Peningkatan Nilai Ekonomi Daerah Hardiawan Wicaksono; J.E. Sutanto
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.7971

Abstract

Penelitian ini menganalisis penerapan model quasi-franchise governance dalam pengelolaan pelabuhan non-core serta implikasinya terhadap efisiensi operasional dan kontribusi sektor transportasi terhadap Produk Domestik Regional Bruto (PDRB) daerah. Studi kasus dilakukan pada kerja sama operasional antara PT Pelabuhan Indonesia (Persero) dan PT Kaltim Kariangau Terminal (KKT) di Kota Balikpapan. Penelitian menggunakan pendekatan kuantitatif-deskriptif berbasis studi kasus dengan analisis tren time-series data periode 2016–2024 yang meliputi arus petikemas, kinerja keuangan (revenue dan EBITDA), serta kontribusi sektor transportasi dan pergudangan terhadap PDRB. Hasil penelitian menunjukkan bahwa model quasi-franchise memungkinkan pemisahan fungsi pengendalian strategis dan pelaksanaan operasional, yang berimplikasi pada peningkatan fleksibilitas manajerial dan perbaikan efisiensi operasional. Pertumbuhan EBITDA yang lebih tinggi dibandingkan pertumbuhan revenue mengindikasikan peningkatan efisiensi struktur biaya. Selain itu, pemulihan arus petikemas pasca-pandemi berkontribusi terhadap penguatan sektor transportasi dan pergudangan dalam struktur ekonomi daerah. Temuan ini mengindikasikan bahwa model quasi-franchise governance berpotensi menjadi instrumen kelembagaan yang efektif dalam meningkatkan kinerja pelabuhan non-core sekaligus mendukung daya saing logistik regional.  
THE INFLUENCE OF TASTE, BRAND IMAGE, AND SOCIAL MEDIA MARKETING ON CONSUMER SATISFACTION AT SOTO KAPULOGO RESTAURANT Madeline Fanny Effensia; Feliciana Sulimto; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19532

Abstract

This research focuses on evaluating how taste, brand image, and social media marketing collectively influence consumer satisfaction at Soto Kapulogo restaurant in Surabaya. Utilizing a quantitative methodology, empirical data were gathered through instrument administered to a sample of 163 participants. A purposive sampling technique, within a non-probability framework, was utilized to select respondents based on specific criteria: a minimum of two visits to the restaurant, an age range of 17–31 years, and an active Instagram account. To examine the influence between variables, this study applied multiple linear regression techniques facilitated by SPSS software. Empirical findings confirm that all three independent variables significantly influence consumer satisfaction, both partially and simultaneously, with the regression model accounting for 55.3% of the observed variance. These findings suggest that prioritizing flavor quality, brand identity, and digital engagement is vital for bolstering customer satisfaction. Additionally, this research supports the advancement of SDG 8 by fostering economic growth within the culinary sector.
THE INFLUENCE OF REVIEWS AND TIKTOK INFLUENCER CREDIBILITY ON PURCHASE DECISIONS FOR BITTERSWEET BY NAJLA WITH EXPECTATIONS AS A MEDIATING VARIABLE Caecillia Hartatdji; Clarensia Sharlyn Wijaya; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19564

Abstract

This study aims to analyze the influence of influencer reviews and influencer credibility on purchase decisions for Bittersweet by Najla products, with consumer expectations as a mediating variable. This study employs a quantitative approach using Google Forms as the data collection instrument, with a causal-explanatory research design to analyze the relationships among variables. The data were distributed to active TikTok users in Indonesia who had watched influencer reviews of Bittersweet by Najla products and had either purchased or had the intention to purchase the products. A total of 336 valid respondents were obtained through purposive sampling. The analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method through SmartPLS version 4. The findings indicate that influencer reviews and influencer credibility significantly affect consumer expectations. Both variables are also proven to influence consumer purchase decisions both directly and indirectly through consumer expectations as a mediating variable. The results suggest that marketing strategies involving influencers can enhance consumer expectations and purchase decisions for Bittersweet by Najla products. This study also contributes to the influencer marketing literature by highlighting the role of consumer expectations as a mediating factor in digital marketing strategies, particularly in the food and beverage industry through the TikTok platform. This research is also related to Sustainable Development Goals (SDGs) 8, particularly in the aspect of economic growth. The utilization of digital marketing through influencers is considered capable of encouraging increased purchasing activities while supporting business growth in the current digital economy era.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND BRAND AWARENESS TO PURCHASE INTENTION AT RESTAURANT KEDAIKOE BANJARMASIN Marcelina Dinata; Kezia Caroline; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19573

Abstract

This study aims to analyze the factors influencing consumers’ purchase intention toward restaurant Kedaikoe in Banjarmasin. This research employs a quantitative approach using a survey method by distributing questionnaires to respondents who have visited or are familiar with restaurant Kedaikoe. The data were analyzed using statistical analysis to examine the relationship between the research variables and consumers’ purchase intention. The results indicate that the examined factors influence consumers’ purchase intention, which ultimately affects the number of visits to the restaurant. This study is expected to provide insights for restaurant management in better product qualities, service qualities and brand awareness to increase purchase intention and attract more visitors.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN, DENGAN MEDIASI KEPUTUSAN PEMBELIAN TERHADAP IKAN BANDANG: PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN, DENGAN PERAN KEPUTUSAN PEMBELIAN TERHADAP IKAN BANDANG M Sobih Almuayyat; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19752

Abstract

The aim to analyze the effect quality of product product, price on loyalty of customer, with purchase decisions as a variable of mediating. Case study on milkfish customers at the Gresik Fish Auction Market. Study design/methodology/approach: The sample was determined used a purposive of sampling and respondents total 152. The analyzed of data using SEM PLS with SmartPLS 4.0. Findings: that first hypothesis of product quality: it’s a positive and significant effect on customer loyalty; second, price: it’s a positive and significant effect on purchase decisions; third, price: it’s a positive and significant effect on customer loyalty; fourth, purchase decisions it’s a positive and significant effect on customer loyalty; and fifth, price has a positive and significant effect on loyalty of customer mediated by purchase decisions. Originality/value: This research provides empirical evidence that product quality directly forms loyalty in traditional market commodities without needing a complex decision process. It is hoped that the results will be useful for local fish entrepreneurs to formulate effective pricing and quality control strategies.
IMPACT OF SERVICE QUALITY AND SERVICESCAPE ON CUSTOMER RETENTION MEDIATED BY CUSTOMER SATISFACTION AT SSAMAYA BALINESE SPA Fiktor Tandi Pasapan; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.20367

Abstract

Spa industry is part of experience-based services, faces increasing challenges in retaining customers amid intensifying competition. This study aims to examine the effects of service quality and services cape on customer retention, with customer satisfaction as a mediating variable at Ssamaya Balinese Spa. This research employed quantitative approach using a survey of 220 repeat customers. Data were analyzed using SmartPLS4 and the findings reveal that service quality has a positive and significant effect on customer satisfaction and customer retention. Servicescape also exerts a positive and significant influence on customer satisfaction and customer. Furthermore, customer satisfaction positively and significantly affects customer retention and serves as a significant mediator in the relationships between service quality and customer retention. The concludes that service quality is the most influential factor in enhancing customer satisfaction and retention. Servicescape functions as a supporting factor that strengthens the overall customer experience through increased satisfaction.