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Journal : JURNAL ABDIMAS PLJ

PELATIHAN KETERAMPILAN KOMUNIKASI DAN PELAYANAN PELANGGAN BAGI PENGUSAHA PARIWISATA DI DESA WARNASARI: STRATEGI PENINGKATAN KUALITAS LAYANAN WISATA Gojali, Taufan; Permana, Ibar Adi; Nurvianti, Elmi; Setiawati, Popong; Nunung, Ai
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1610

Abstract

The purpose of this Community Service (PKM) program is to provide knowledge and communication and customer service skills to tourism entrepreneurs in Desa Warnasari, Kecamatan Pengalengan, Kabupaten Bandung, West Java. The communication and customer service skills training program aimed at tourism entrepreneurs in Desa Warnasari was carried out as a strategy to improve the quality of tourism services. The training activities are designed with a participatory approach through lecture methods, role simulations, and question and answers. The results of the evaluation showed an increase in participants' understanding of the importance of interpersonal communication in the context of tourism services as well as improving attitudes and service practices to tourists. This training makes a significant contribution to shaping the image of a friendly and quality tourism destination, while strengthening local competitiveness in the midst of the growth of the tourism industry. These findings underscore the importance of investing in tourism human resource capacity development as an integral part of sustainable destination management strategies.
PELATIHAN DAN PENDAMPINGAN PENINGKATAN KUALITAS PELAYANAN WISATA DI DESA KARYAMEKAR, KABUPATEN GARUT Susanto, Susanto; Baskara, Ika; Purwati, Sri; Nunung, Ai; Wuryan, Sophiyanto
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1988

Abstract

Karyamekar Village, Garut Regency, has significant potential in natural and cultural tourism; however, the quality of tourism services provided by the community has not been optimal. The main problems include limited knowledge and skills in providing services, low understanding of tourism service standards, and insufficient guidance in managing village tourism destinations. This community service program aims to improve tourism service quality through training and direct mentoring for the community and tourism managers. The methods include participatory training, material delivery, discussions, service simulations, and field mentoring. The training focused on service excellence, effective communication, service ethics, cleanliness and comfort of tourist destinations, and the application of Sapta Pesona. The results indicate increased  knowledge,  skills,  and  awareness  of  the  community  in  delivering  professional tourism services, which positively impact tourist satisfaction and support sustainable village tourism development.