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All Journal DERIVATIF EKONOMIS : Journal of Economics and Business FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Tabarru': Islamic Banking and Finance Jurnal Doktor Manajemen (JDM) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah BUDGETING : Journal of Business, Management and Accounting Jurnal Manajemen DIVERSIFIKASI Jurnal Dehasen Untuk Negeri Sharia Economic and Management Business Journal (SEMBJ) Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Shar, Aan
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Analisis Marketing Mix pada PT.Wafdullah Tamu Mulia Cabang Bengkulu dalam Menghadapi Persingan Pasar Kota Bengkulu Yuni, Yuni; Sriwahyuni, Eka; Shar, Aan
BUDGETING : Journal of Business, Management and Accounting Vol 6 No 1 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the application of the marketing mix and also the obstacles faced by PT. Wafdullah Tamu Mulia Bengkulu Branch in market competition. This research method is a type of qualitative research. Data collection techniques used were observation, interviews and documentation and the number of informants was 8 people consisting of employees and congregants. The results of this research are that PT. Wafdullah Tamu Mulia Bengkulu Branch has implemented a marketing mix in market competition which can be seen firstly, the product focuses on offering regular Umrah packages, Umrah plus, full Ramadhan Umrah, Furoda Hajj and Smart Hajj secondly, the prices offered are affordable by the third congregation, the place is very strategically located and easy to find in the middle of the fourth city of Bengkulu province, the promotion is in accordance with the marketing concept starting from advertising with social media and also interacting directly door to door. Cost limitations are one of the obstacles in competition for Hajj and Umrah organizers where high operational costs can be an obstacle in improving service quality because every pilgrim has the right to choose and assess a Hajj and Umrah organizer. So that PT. Wafdullah Guest Mulia's Bengkulu branch has effective and efficient operational costs to improve service quality. Keywords: Hajj And Umrah, Market Competition, Marketing Mix.
ANALISIS MARKET ORIENTATION PRODUK TABUNGAN IB HIJRAH PADA BANK MUAMALAT INDONESIA (BMI) (STUDI PADA NASABAH BANK MUAMALAT KC BENGKULU) Dwi Anggraini, Adita; Asnaini, Asnaini; Shar, Aan
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2445

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana orientasi pelanggan, orientasi pesaing dan koordinasi interfungsional yang dilakukan Bank Muamalat KC Bengkulu dalam menciptakan produk tabungan iB hijrah menurut nasabahnya. Dalam penelitian ini, peneliti menggunakan metode dengan jenis penelitian deskriptif dan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan adalah teknik pusposive sampling serta menggunakan teknik pengumpulan data primer berupa observasi dan kuesioner (angket) yang disebarkan pada 56 orang responden. Sedangkan data sekunder diperoleh dari buku, jurnal dan internet. Adapun teknik analisis data yang digunakan adalah metode rata-rata (Mean) dan tabel distribusi frekuensi yang dimana dihitung dengan skala interval. Dari hasil penelitian ini menunjukkan bahwa orientasi pelanggan produk tabungan iB hijrah pada Bank Muamalat KC Bengkulu sudah baik dengan nilai rata-rata 3,846 (baik); orientasi pesaing produk tabungan iB hijrah pada Bank Muamalat KC Bengkulu sudah baik dengan nilai rata-rata 3,767 (baik); dan koordinasi interfungsional produk tabungan iB hijrah pada Bank Muamalat KC Bengkulu sudah baik dengan nilai rata-rata 3,827 (baik).Kata kunci: Orientasi Pasar, Orientasi Pelanggan, Orientasi Pesaing, Koordinasi interfungsional
PERAN KARYAWAN MARKETING PERBANKAN SYARIAH DALAM MENJAWAB KERAGUAN UMAT ISLAM TERHADAP PERBANKAN SYARIAH DI KOTA BENGKULU Dwi Putri, Yeza; Asnaini; Shar, Aan
Jurnal Tabarru': Islamic Banking and Finance Vol. 7 No. 2 (2024): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2024.vol7(2).17425

Abstract

Penelitian ini bertujuan untuk mengetahui peran karyawan marketing perbankan syariah dalam menjawab keraguan umat Islam terhadap Perbankan Syariah di Kota Bengkulu. Metode yang digunakan dalam penelitian ini berupa metode kualitatif dengan pendekatan deskriptif. Objek penelitian merupakan karyawan marketing Perbankan Syariah, nasabah, dan masyarakat non nasabah. Teknik pengumpulan data yang digunakan pada penelitian ini adalah observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa karyawan marketing memiliki peran krusial dalam membentuk persepsi masyarakat terhadap Perbankan Syariah, mereka tidak hanya bertugas sebagai penjual produk, tetapi juga sebagai pendidik dan duta yang membantu memperluas pemahaman serta penerimaan terhadap konsep-konsep syariah dalam konteks keuangan. Kurangnya pemahaman tentang prinsip-prinsip syariah yang menjadi dasar operasional perbankan syariah merupakan faktor utama yang menyebabkan keraguan umat Islam. Untuk mengatasi keraguan umat Islam terhadap perbankan syariah, diperlukan langkah-langkah konkret yang melibatkan berbagai pihak terkait seperti memberikan edukasi, meningkatkan transparansi, penguatan kerjasama antara karyawan dan perbankan syariah, serta melakukan regulasi dan pengawasan terhadap Perbankan Syariah.
Edukasi Kewirausahaan Dasar Bagi Keluarga Penerima Program Keluarga Harapan (PKH) Kelurahan Dusun Besar Kecamatan Singgaran Pati Kota Bengkulu Novrianda, Herry; Nengsih, Mimi Kurnia; Shar, Aan; Mikaresti, Pamella; Herlina, Meti
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8613

Abstract

The Family Hope Programme (PKH) is an effort to accelerate poverty by the Government of Indonesia since 2007. The community receiving PKH assistance tends to be passive in managing the assistance received, so that the positive impact on improving the quality of life is still limited and seems to wait or depend on the next assistance (periodic assistance). Dusun Besar Village is one of the villages that is still a PKH beneficiary, namely 115 households. Based on the survey results, it can be concluded that partners (PKH group in Dusun Besar Village) need training and assistance to be able to achieve the long-term goals of the PKH programme. The training and assistance needed is a Marketing Management Workshop on basic entrepreneurship. The purpose of the Community Service aims to provide education and strengthening about basic entrepreneurship through workshops and training activities for PKH beneficiary families in Dusun Besar Village, Singaran Pati District, Bengkulu City. This activity is carried out with stages of problem identification, training consisting of lecture, discussion and hands-on practice methods as well as mentoring, monitoring and evaluation. Participants of this activity are members of PKH beneficiaries from Dusun Besar Village, totalling 35 people. The results showed an increase in knowledge, motivation and skills of partners which had an impact on improving the welfare of families receiving the PKH programme in Dusun Besar Village, Singaran Pati District, Bengkulu City.
ANALISIS PENERAPAN GOOD CORPORATE GOVERNANCE (GCG) DALAM HUBUNGANNYA DENGAN KINERJA KEUANGAN PADA PT. BANK RAKYAT INDONESIA SYARIAH Shar, Aan; Novrianda, Herry
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 1, No 2 (2016): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v1i2.873

Abstract

The objective of this research is know good corporate governance (GCG) implementation in relation with financial performance PT. Bank Rakyat Indonesia Syariah. This research is a descriptive research with data collection methods used sekuder data from annual report and good corporate governance report and primary data through questionnaire distribution. The data analysis is technique uses return on assets (ROA) and mean method with the frequency distribution table. The results that, the implementation of good corporate governance in relation to financial performance PT. Bank Rakyat Indonesia Syariah has been running well. Furthermore, the application of the principles of transparency, accountability, responsibility, independency and fairness have been effective with the average value of each statement of 3.69 (good), 3.89 (good), 3.76 (good), 3.67 (good), 3.85 (good). And the financial performance of PT. Bank Rakyat Indonesia Syariah in the period 2012-1216 in healthy category with average return on assets (ROA) that is equal to 0.76%.Keywords: Good Corporate Governance, Financial Performance, Transparency, Accountability, Responsibility, Independency, Fairness
Marketing Dynamics of Muslim MSMEs In Bengkulu Province: Product Innovation, Competitive Advantage, and Market Orientation in Improving Marketing Performance Novrianda, Herry; Shar, Aan
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 1 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i1.6188

Abstract

Purpose:The purpose of this study is to explore the impact of business strategy development, mainly focusing on product innovation, competitive advantage, and market orientation, on the marketing performance of micro, small, and medium enterprises (MSMEs) in Bengkulu Province. The research emphasizes the importance of optimizing marketing performance to boost economic outcomes, not only for large enterprises but also for MSMEs, which play a significant role in local economies.Design/Methodology:This research utilizes a descriptive quantitative methodology to investigate the proposed relationships. A non-probability sampling technique, precisely the judgmental (purposive) method, was employed to select a sample of 500 owners or managers of MSMEs across various districts of Bengkulu Province, including Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu. The data were subjected to reliability and validity tests based on pre-test results, and multiple linear regression was applied to analyze the main hypotheses.Findings:The findings reveal that product innovation, competitive advantage, and market orientation all have a positive and significant influence on the marketing performance of MSMEs in Bengkulu Province. The results highlight the critical role these factors play in enhancing the marketing effectiveness of MSMEs, demonstrating that improvements in these strategic areas can lead to substantial gains in overall marketing performance.Practical Implications:The practical implications of this research suggest that MSME owners and managers should focus on strengthening their product innovation capabilities, leveraging competitive advantages, and adopting a more market-oriented approach to improve marketing performance. These strategies could drive economic growth and sustainability for MSMEs in Bengkulu Province, contributing to broader regional economic development.Originality/Value:This study offers valuable insights into the marketing performance of MSMEs in a developing region, specifically Bengkulu Province. By focusing on the combined impact of product innovation, competitive advantage, and market orientation, the research provides a comprehensive understanding of how these strategic elements influence MSME marketing outcomes. The originality lies in its application to a relatively under-researched context, offering practical recommendations for MSME development.
Pengaruh Marketing Mix Terhadap Keputusan Menabung Nasabah Bank Syariah Indonesia di Kota Bengkulu Shar, Aan; Fitri, Marsellina
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 10, No 1 (2024)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v10i1.2384

Abstract

The aim of this research is to determine the influence of Marketing Mix on the Savings Decision-Making of customers of Indonesian Sharia Banks in the city of Bengkulu. This study employs a descriptive research approach with primary data collection methods and the sampling technique used is incidental sampling with a total of 100 respondents. The data analysis techniques utilized include validity testing, reliability testing, and multiple linear regression. The research findings indicate that Product, Price, Place, and Promotion, both partially and simultaneously, have a significant impact on the Savings Decision-Making of customers of Indonesian Sharia Banks in the city of Bengkulu.
Pengembangan Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Usaha Kecil Dan Menengah (UKM) Di Provinsi Bengkulu Novrianda, Herry; Shar, Aan; Arisandi, Debby
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 7, No 1 (2021)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v7i1.2930

Abstract

The purpose of this study is to analyze and determine the development of market orientation and entrepreneurial orientation and their effects on the marketing performance of small and medium enterprises (SMEs) in Bengkulu Province. This research is a descriptive study with a quantitative approach. The sampling method used non probability with judgmental techniques (purposive) with a total sample of 270. The results showed that SMEs in Bengkulu Province had run their business with market orientation and entrepreneurial orientation in good categories. When viewed from the marketing performance, most of them have achieved a fairly good level of performance as well. For this reason, if we look at the influence between variables, market orientation and entrepreneurial orientation have a positive and significant effect at the marketing performance of SMEs in Bengkulu Province. This means that the better market orientation and entrepreneurial orientation, the better marketing performance for SMEs in Bengkulu Province. Thus, the hypothesis which states that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance for small and medium enterprises (SMEs) can be accepted
Strategi Pemasaran Syariah dalam Menghadapi Persaingan Bisnis pada Syarah Bakery Kota Bengkulu Rahmawati, Gusti; Hak, Nurul; Shar, Aan
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1192

Abstract

In order to cope with business competitiveness at Syarah Bakery in Bengkulu city, this research set out to identify the best marketing approach. Qualitative and quantitative descriptive research methods are used. 20 respondents were given questionnaires to complete and observations, interviews, and secondary data sources were used as the data gathering methods. The data analysis technique used is SWOT analysis. The results of the study show that the company is in the growth quadrant I, where IFAS has a score of 3.69 and EFAS has a score of 3.2. Syarah Bakery has product advantages, namely processed durian specialists, has a complete variety of products, lots of toppings in the product, products are always fresh, uses social media in promotions, such as Instagram, Facebook, and Tik-tok, has friendly employees, fast and neat in serving customers. Thus the marketing strategy implemented at Syarah Bakery is an aggressive strategy by maintaining and improving product quality, following technological advances, increasing the completeness of various product variations by participating in every existing culinary event, improving the quality of service to consumers.
Pengaruh Harga, Trust, Kemudahan dan Keamanan Menggunakan E-Commerce Terhadap Keputusan Pembelian (Studi pada Pengguna Shopee Mahasiswa Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Fatmawati Sukarno Bengkulu) Muslimah, Anisa; Hak, Nurul; Shar, Aan
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1580

Abstract

Purchasing decisions are a long process that buyers must go through before they buy a product and continue afterwards. The purpose of this study is to see whether variables such as price, trust, security and convenience variables have an effect on purchasing decisions. object of research for students of class 2020, 20221, and 2023 of the Sharia Economics study program. The object of this research is in the Sharia Economics study program of FEBI UIN Fas Bengkulu. The type of research approach is quantitative associative. Then purposive sampling is used to collect data as many as 100 people who are users of the shopee application. Multiple Linear Regression Analysis is used in the data analysis method. Based on the tests that have been carried out, it is revealed that partially price (X1) has a negative effect and (sig) on purchasing decisions. Then partially the variables of trust (X2), convenience (X3) and security (X4) in using e-commerce have a positive influence (sig) on purchasing decisions.
Co-Authors Abdur Rahim, Abdur Andang Sunarto Anggraini, Reza Arisandi, Jefri Asnaini Asnaini Asnaini, Asnaini Astuti, Nurwidya Fatohona B, Idwal Debby Arisandi, Debby Dipa, Nely Trisna Dwi Anggraini, Adita Dwi Putri, Yeza Fitri, Marsellina Hariyadi, Rizky Herlina, Meti Herry Novrianda Investama, Tirta Mikaresti, Pamella Muslimah, Anisa Muttaqin, Faisal Nengsih, Mimi Kurnia Nugroho, Dhimas Setyo Nurul Hak Rahmawati, Gusti Sakinah, Imroatus Selamet Fuadi Sriwahyuni, Eka Supardi Supardi Trisakti, Pipin Wahyuni, Eka Sri YUNI, YUNI