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Journal : Jurnal Abdi Masyarakat (JAM)

Peningkatan Brand Awareness UMKM Cookies Melalui Strategi Social Media Marketing Antara, I Made Yuda Yudi; Wardani, Kadek Devi Kalfika Anggria Anggria
Jurnal Abdi Masyarakat (JAM) Vol 10, No 2 (2025): JAM (Jurnal Abdi Masyarakat) - Maret 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v10i2.22529

Abstract

Roemah Cookies, an MSME in Denpasar, currently has not fully utilized digital marketing even though it offers various variants of cookies through WhatsApp orders. In the digitalization era, conventional marketing has become less effective, and brand awareness has become a key factor in market competition. This activity was carried out using the Participatory Action Research (PAR) method and aims to increase brand awareness of MSME cookies through Instagram social media marketing. This service has succeeded in having a positive impact in increasing brand awareness and implementing social media marketing for UMKM Roemah Cookies. Through the stages of planning, coordination and information obtained online, the next steps have been prepared. The material presented at the implementation stage has provided an understanding of the importance of social media marketing as well as practical steps in implementing it. The evaluation shows an increase in followers and positive interactions with followers on Instagram, illustrating success in building active interactions with consumers. Thus, UMKM Roemah Cookies is able to apply the knowledge acquired and is ready to continue to utilize social media marketing as an effective tool for growing brand awareness and business in the digital era.
Co-Authors A.A. Ngr. Eddy Suriyadinata Gorda Adhiya Garini Putri, Dewa Ayu Adie Wahyudi Oktavia Gama Aditya, Putra Sadra Alfi Rismayanthi Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Andhika, I Putu Gede Ferry Antara, I Made Yuda Yudi Ardika, Putu Novia Artnat, Diwan Sanjaya Ayu Sukaningsih Bellya Lulu'il Husna Billah, Nyimas Austina Amelia Salsa Decky Cipta Indrashwara Desy Darmayanti Devianti, Amelia Dewa Ayu Putu Adhiya Garini Putri Dewi, Gusti Ayu Made Indrayani Dewi, Ni Putu Ita Purnama Diah Yonita Bella Diantari, Putu Yuliska DwiCahyani Made Erin, Ni Putu G. Artawan Gautama, Anak Agung Ngurah Restu Gorda, Anak Agung Ngurah Eddi Supriyadinata Gusi Putu Lestara Permana Hariatna, I Gusti Ngurah Raditya I Dewa Made Arista Apriadi I Gusti Ayu Novita Pradnyasari I GUSTI AYU WIRATI ADRIATI I Gusti Ngurah Widya Hadi Saputra I Ketut Nadiasa I Made Wirya Darma I Putu Agoes Hendriki Mulyawan I Putu Gede Ferry Andhika I Wayan Sutama Ida Bagus Arya Lawa Manuaba Ida Bagus Teddy Prianthara Insani Nurul Hayati Jamil, Nor Suhaira Jaya, Krisna Adi Jayanti, Kadek Irma Desiyana Kadek Widiawati Kessa, De Guda Komang Laksmi Kurniati Komang Pramana Tri Parartha Lani Theana M. Gosong Nabila Shintya Dewi Dewi Nazlah, Alifatul Ni Gusti Agung Ayu Mas Triwulandari Ni Ketut Ayu Astiti Ni Ketut Priantini Ni Luh Gede Cahyani Putri Ni Made Ayu Trisnayanti Kusuma Ni Made Ita Sintya Dewi Ni Made Rini Darmayanti Ni Made Satyawati Oktaviani, Ni Putu Santa Paramartha, I Gusti Agung Yoga Pertama, Gusti Putu Lestara Pradnya Paramitha Taqiyyaa Putri Ayu Permata Dewi Putu Adhiya Putri, Dewa Ayu putu suparna, putu R. Bagus Barend'z Amboro Ratih Dharmayanti Rustanti, Ni Made Diah Karisma Sanju Kumar Singh Sastra Dewanti, Wayan Ari Sri Fitriani, Sri Subrata, I Wayan Wisnu Sukaningsih, Ayu Supriyadinata Gor, Anak Agung Ngurah Eddy Supriyadinata Gorda, A.A. Ngr. Eddy Surya Dharma Kumara, Anak Agung Bagus Utami, Kadek Anggi Dian Vidya Shania Devi Vinny Sonia Arimbi Wafid Azizah Wanggai, Ezra Widiawati, Kadek Wijaya, I Gede Rizky Adi Yustina Elisabeth Ndari Resi