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Journal : Mimesis

REPRESENTASI NILAI MOTIVASI PADA BUKU "I HATE DIET" KARYA YULIA BALTSCHUN Nur Abidah, Amelia; Firmonasari, Aprillia
MIMESIS Vol. 3 No. 2 (2022): JULI 2022
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/mms.v3i2.6239

Abstract

Verbal language is vital in communication and is the most important means of interaction. By the significant role of verbal language, visuals are often less considered unnecessary, even though they could help to understand communication better. Verbal and visual language are interconnected and simultaneously build a strong, complete, structured text. This research focused on how a book writer communicates using two or more modes simultaneously, namely text and images, which is called multimodal discourse analysis, particularly social semiotics. This study analyzes the illustrated book "I Hate Diet" by Yulia Baltschun. Using a descriptive qualitative method that refers to the theory of reading images, Kress & Leeuwen's (2006) analysis relates to the existence of representational and interactive meanings with images divided into three aspects: information value, salience, and framing. In connection with the data analysis in the form of text or verbal, it is analyzed using the theory of seven development tasks by Gee (2011). The results indicated the meanings of the image or visual illustrations supported by verbal or text analysis. There are several representations of meaning in it, namely the meaning of motivational invitations and warnings or meanings that remind.
Wacana Stigmatisasi Perempuan Berpendidikan Tinggi yang Terefleksikan Melalui Media Sosial YouTube Zulaikha, Siti; Firmonasari, Aprillia
MIMESIS Vol. 4 No. 2 (2023): JULI 2023
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/mms.v4i2.8623

Abstract

Verbal stigmatization is part of the linguistic phenomenon. The effects of stigmatization can be felt in the near term and the future. However, stigmatization can negatively impact victims, so this phenomenon must be ended immediately. This study attempts to dissect the stigmatizing speech of highly educated women using Fairclough's AWK framework. The results of this study at the textual level found three types of speech: regulating, degrading, and cornering. The lingual form of stigmatization is found in the speech form ah, free, what, if, just, only, and only. In addition, it was also found that lingual expressions reflect stigmatization, namely in free speech “percuma dong” and “sayang banget”. The function of using the lingual form, based on the context of stigmatizing speech above, is to bring down mentally, influence negative thoughts, limit progress, and prohibit certain things. Furthermore, at the level of discursive practice from the five data above, there is an intertextuality between the discourse from the views of patriarchal and non-patriarchal societies. It shows that the stigmatization of highly educated women reflects patriarchal cultural thinking.