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THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS AT AXL COFFEE Budiyono; Suprihati; Subekti, Agus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.19398

Abstract

This study aims to examine the significant influence of product quality, service quality, and brand image on consumer purchasing decisions at Axl Coffee. The research was conducted at the café, with the population consisting of all consumers. A total of 100 respondents were selected as the sample using a purposive sampling technique, namely sample selection based on specific considerations. Data analysis was carried out using multiple linear regression, supported by t-tests, F-tests, and the coefficient of determination (R²). The t-test results show that product quality, service quality, and brand image each have a significant partial effect on purchasing decisions. Meanwhile, the F-test confirms that the three variables simultaneously have a significant influence on purchasing decisions.
Beternak Ikan Lele dengan Metode Bergilir untuk Mendapatkan Penghasilan Rutin di Desa Palur Kecamatan Mojolaban Kabupaten Sujoharjo Darmanto; Suprihati; Budiyono; Basuki Sri Rahayu; Nunuk Herawati; Abdullah Zailani
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19150

Abstract

Pengabdian Masyarakat ini bertujuan untuk membantu peternak ikan lele, masyarakat desa Palur kecamatan mojolaban kab. Sukoharjo untuk dapat menerapkan metode beternak lele dengan berbeda umur untuk setiap kolam yang sering disebut metote beternak bergulir. Membantu peternak Lele untuk memperoleh pendapatan secara rutin tiap seminggu, dua minggu atau tiap bulan sesuai dengan keinginannya. Pengabdian ini dilakukan peternak lele dan/atau calon peternak Lele di desa Palur kecamatan Mojolaban kabupaten Sukoharjo jumlahnya 30 orang. Metode pengabdian yang dilakukan adalah ceramah, diskusi dan pendampingan. Ceramah dilakukan untuk memahami teori beternak dengan metode bergilir. Diskusi dilakukan untuk mendalami teori yang belum jelas disampaikan dengan ceramah. Pendampingan dilakukan untuk memastikan peternak dan/atau calon peternak Lele dapat menerapkan metode bergilir. Hasil pengabdian pada Masyarakat ini adalah masyarakat desa Palur kec. Mojolaban kabupaten Sukoharjo dapat menerapkan beternak Lele dengan metode bergilir, dapat memperoleh pendapatan secara rutin tiap minggu, tiap dua minggu atau tiap bulan, dapat meningkatkan efisiensi biaya dan efektifitas usaha beternak Lele. Kata Kunci: Beternak Lele, Metode Bergilir, Efisiensi biaya, Efektifitas usaha.
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT BUDI KARYA MAJU Budiyono; Suprihati
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19469

Abstract

Effectiveness and efficiency are requirements for all organisations, in which human resource management plays a key role. Well-managed human resources will support the achievement of organisational goals. In this case, job satisfaction is a determining factor that increases employee enthusiasm, morale, discipline, and performance. This study aims to analyse the influence of work motivation and work environment on employee satisfaction at PT Bud Karya Maju. Using a saturated sampling method on 50 respondents and multiple linear regression analysis, the results of the study prove that work motivation and environment have a positive and significant influence on job satisfaction. Keywords : employee job satisfaction, work environment, and work motivation