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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL LENTERA BISNIS Jurnal Teknologi Dan Sistem Informasi Bisnis Economics and Digital Business Review Dinamika Journal of Indonesian Economy and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal REP (Riset Ekonomi Pembangunan)
Purusa, Nanda Adhi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Dinamika

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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer) Rudianto, Muhammad; Farida, Ida; Anomsari, Ariati; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e88yg670

Abstract

This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer satisfaction are proven to have a significant effect on consumer loyalty, while product quality and price do not show a significant direct effect on loyalty. However, product quality is proven to have an indirect effect on consumer loyalty through consumer satisfaction as a mediating variable. These findings emphasize the importance of improving quality and brand image to build loyalty.
PERAN MEDIASI STRES KERJA DALAM HUBUNGAN BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA PADA KARYAWAN PT. DELTA DUNIA SANDANG TEKSTIL (DDST) DEMAK Rajwa, Jilan Nafiatur; Febriana, Artha; Kadarningsih, Ana; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/nhdf2f87

Abstract

This study analyzes the impact of Workload and Physical Work Environment on Job Satisfaction of employees of PT. Delta Dunia Sandang Tekstil (DDST) in Demak, with Job Stress as an intermediary variable. Using 180 samples and multiple linear regression analysis (Smartpls v4), it was found that Workload, Physical Work Environment, and Job Stress significantly affect Job Satisfaction. Physical Work Environment has the greatest influence on Job Stress (effect size 0.785), indicating the importance of a good work environment to reduce stress. Job Stress is also significant on Job Satisfaction (effect size 0.147), confirming that stress management increases satisfaction. Workload also has a strong influence on Job Satisfaction (effect size 0.293) and Job Stress (effect size 0.145), highlighting the need for a balanced workload. However, the direct effect of Physical Work Environment on Job Satisfaction in this model is not significant.
Co-Authors Adilla Kustya Ulfa AGUNG SEDAYU Ariati Anomsari Aripin, M Aryanto, Wahyu Sendi Awanis Linati Haziroh Chasanah, Amalia Nur Diana Aqmala Fahriza, Mohammad Nurul Zamil Febriana, Artha Fery Riyanto Gunawan, Shalsabila Shavira Zahra Putri Gunawan haryadi, Guruh Taufan Hidayaturrohmah, Isna Himawan, Evelyne Ayu Febriany Putri Ida Farida Kusni Ingsih Kusuma, Pradana Jati Made Gede Wirakusuma Mahmud Mahmud Mila Sartika, Mila Oktaviyanto, Salsabila Ayu Panca, Ardhilla Rossynta Perdana, Tito Aditya Piji Pakarti Puji Purwatiningsih, Aris Rajwa, Jilan Nafiatur Roymon Panjaitan Rudi Kurniawan Rudianto, Muhammad Samasta, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Setiawan, Aries Shakti, Niko Wildhan Suryawijaya, Tito Wira Eka Ulandari, Tia Putri Ulya, Zahrotul Wardani, Yulinda Siti Wibowo, Mochammad Eric Suryakencana