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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal EMT KITA JURNAL LENTERA BISNIS Jurnal Teknologi Dan Sistem Informasi Bisnis Dinamika Journal of Indonesian Economy and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal REP (Riset Ekonomi Pembangunan)
Purusa, Nanda Adhi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas, Presepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Produk The Executive Di Kota Semarang Dengan Keputusan Pembelian Sebagai Variabel Intervening Shakti, Niko Wildhan; Mahmud, Mahmud; Panjaitan, Roymon; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2309

Abstract

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the purchase decision being an intervening variable. The method used in this research is quantitative. The method for obtaining samples used a purposive sampling technique using 175 respondents using questionnaires via Google form. In the data analysis process, SMARTPLS is used. The results of data processing imply that brand image does not have a significant influence on repurchase interest in the executive products in Semarang, while price and product quality have a significant influence on purchasing decisions and repurchase interest in the executive brand in the city of Semarang. Keywords: Quality, Price Perception, Brand Image, Purchase Decision and Repurchase Intention
PENGARUH HARGA, GAYA HIDUP, KUALITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI ECOMMERCE ZALORA Ulya, Zahrotul; Purusa, Nanda Adhi; Anomsari, Ariati; Haziroh, Awanis Linati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4745

Abstract

Pertumbuhan pengguna internet di Indonesia mendorong peningkatan aktivitas e-commerce, termasuk di Zalora. Penelitian dilakukan untuk menguji pengaruh harga, gaya hidup, kualitas produk, dan promosi terhadap keputusan pembelian di ecommerce Zalora. Penelitian ini menggunakan pendekatan kuantitatif dan metode sampling mengunakan Purposive Sampling. Sampel penelitian terdiri dari 125 responden yang merupakan pengguna aktif Zalora di kalangan mahasiswa. Hasil penelitian menunjukkan bahwa harga, kualitas, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian. Harga produk fashion menunjukkan pengaruh yang signifikan (t hitung = 4.048, signifikansi = 0.000), di mana harga yang kompetitif menjadi pertimbangan utama konsumen. Kualitas produk juga berpengaruh signifikan (t hitung = 2.424, signifikansi = 0.017), dengan konsumen cenderung memilih produk berkualitas tinggi. Promosi terbukti menjadi faktor paling berpengaruh (t hitung = 6.263, signifikansi = 0.000), di mana berbagai bentuk promosi efektif menarik minat beli konsumen. Sebaliknya, gaya hidup tidak memiliki pengaruh signifikan terhadap keputusan pembelian (t hitung = 0.689, signifikansi = 0.492). Kesimpulannya penelitian ini dapat memberikan indikasi terhadap ecommerce Zalora untuk meningkatkan keputusan pembelian produk fashion.
DIGITAL LEADERSHIP CAPABILITY EFEKTIF MENINGKATKAN EMPLOYABILITY KARYAWAN SEKTOR JASA Wardani, Yulinda Siti; Ingsih, Kusni; Febriana, Artha; Purusa, Nanda Adhi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1982

Abstract

The rapid digital transformation requires companies in the service sector to develop human resources (HR) who are innovative, adaptable, and highly competitive. Using Self-Efficacy as a mediating variable, this study aims to analyze the influence of Digital Leadership Capability and Innovation Capability on the value or level of employee Employability in the service subsector in the City of Semarang. The analysis is based on the Resource-Based View (RBV) theory, which emphasizes the importance of internal resources in building long-term competitive advantage. The study population consists of all employees in the service sector in Semarang, with 150 employees selected as samples using purposive sampling based on specific criteria. A quantitative approach is employed using PLS-SEM through the SmartPLS 3.2.9 software. The research findings reveal that Digital Leadership Capability and Innovation Capability have positive and significant effects on both Self-Efficacy and Employability. Additionally, Self-Efficacy is proven to play a significant mediating role in the relationship between the two independent variables and employee work capability. These conclusions demonstrate that digital leadership capability, innovation capability, and self-efficacy are strategic intangible resources that play an essential role in building the competitive advantage of both employees and companies in an increasingly digital business environment.
RETRACTED ARTICLE: E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness Perdana, Tito Aditya; Purusa, Nanda Adhi; Kurniawan, Rudi; Suryawijaya, Tito Wira Eka
Journal of Indonesian Economy and Business Vol 40 No 2 (2025): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i2.10994

Abstract

Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the "E-Blue" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of conti­nuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.
Retraction Note: E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness (Journal of Indonesian Economy and Business, Vol. 40, No. 2, May, 2025, 10.22146/jieb.v40i2.10994) Perdana, Tito Aditya; Purusa, Nanda Adhi; Kurniawan, Rudi; Suryawijaya, Tito Wira Eka
Journal of Indonesian Economy and Business Vol 40 No 3 (2025): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i3.24674

Abstract

The Journal of Indonesian Economy and Business (JIEB) announces the retraction of the article titled "E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness", published online on 28 May 2025 in Vol. 40, No. 2 (DOI: 10.22146/jieb.v40i2.10994). Following the detection of numerous inappropriate citations, the editorial team initiated an investigation into the article's content. Upon review, it was concluded that the paper violated the COPE Guidelines on major errors (https://publicationethics.org/guidance/guideline/retraction-guidelines). These issues raised significant concerns regarding the integrity of the article’s research and findings. As a result, the editorial board have agreed to retract the article. The retraction note will be published in JIEB Vol. 40, No. 3 (September 2025).
Pengaruh Lokasi, Pemasaran, dan Pelayanan terhadap Kepuasan Wisatawan Lokal Curug Lawe Benowo Kalisidi Pradipta, Amrizal Eka; Amron, Amron; Wardhani, Masitha Fahmi; Purusa, Nanda Adhi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6194

Abstract

This study aims to analyze the influence of location, marketing, and service on the satisfaction of tourists at Curug Lawe Benowo Kalisidi. The data used in this study comes from the distribution of questionnaires via Google Form and obtained with a total of 118 respondents. The sampling method in this study uses a purposive sampling method with the criteria that visitors have visited at least 2 times in the last 6 months. The analysis tool for processing data uses the SPSS 25.0 testing application. The method for analyzing this study is based on quantitative primary data, the use of multiple linear research methods, then the testing stages carried out are: validity test, reliability, classical assumption test, multiple linear regression, t test, F test and coefficient of determination. The results of the study show that: (1) Location contributes positively and significantly to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (2) Marketing has a positive and significant contribution to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (3) Service contributes positively and significantly to increasing the satisfaction of tourists at Curug Lawe Benowo Kalisidi.
Strategi Pengembangan Kompetensi SDM IPTEK pada BRIDA Provinsi Jawa Tengah Tahun 2025: Analisis Berdasarkan Teori Kompetensi Jack Gordon Maulidya, Mayla Nur; Aqmala, Diana; Ingsih, Kusni; Purusa, Nanda Adhi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6287

Abstract

This study aims to analyze the strategy for developing the competencies of SDM IPTEK at the BRIDA of Central Java Province. The research is motivated by the phenomenon of insufficient competency and shortage of personnel in several functional positions, which hampers the implementation of regional research and innovation programs. This study adopts a qualitative approach with a case study method, where data were collected through observation, interviews, and documentation involving five key informants consisting of supervisors and staffs from the SDM IPTEK division of BRIDA Central Java. Data validity is ensured through triangulation techniques by cross-referencing the results of interviews, field observations, and internal document analysis. The research findings indicate that the competency development strategy at BRIDA Central Java is implemented based on Jack Gordon’s (1988) six competency indicators. This strategy produces fourteen competency development sub-themes in the form of technical dimensions, non-technical dimensions, mastery of hard skills, professional character building, role optimization, technical competence, work quality, self-integration, job satisfaction, work intellectuality, operational capacity, professional standards, work ethics, and work behavior. These findings confirm that the development of SDM IPTEK competencies at BRIDA Central Java is not only oriented toward increasing knowledge and skills, but also serves as a means of transforming attitudes and internalizing organizational values among employees.
Co-Authors Amalia Nur Chasanah Amron Amron, Amron Ariati Anomsari Aryanto, Wahyu Sendi Awanis Linati Haziroh Diana Aqmala Febriana, Artha Fery Riyanto haryadi, Guruh Taufan Himawan, Evelyne Ayu Febriany Putri Ida Farida Kusni Ingsih Kusuma, Pradana Jati Made Gede Wirakusuma Mahmud Mahmud Masitha Fahmi Wardhani Maulidya, Mayla Nur Perdana, Tito Aditya Piji Pakarti Pradipta, Amrizal Eka Rajwa, Jilan Nafiatur Roymon Panjaitan Rudi Kurniawan Rudianto, Muhammad Setiawan, Aries Shakti, Niko Wildhan Suryawijaya, Tito Wira Eka Ulya, Zahrotul Wardani, Yulinda Siti