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All Journal Jurnal Siasat Bisnis Kinerja Media Ekonomi dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Stability: Journal of Management and Business MANAJEMEN DEWANTARA Jurnal Orientasi Bisnis dan Entrepreneurship PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia Eastasouth Journal of Effective Community Services Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Jurnal Akuntansi Dan Manajemen
Putra, Tegar Satya
Universitas Atma Jaya Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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HUBUNGAN ANTARA EXPERIENCE ECONOMY, TOUR QUALITY, DAN TOUR SATISFACTION DI DESA WISATA TAMANMARTANI Fauzi, Gilang Ahmad; Rosyadi, Fachrurrozi; Putra, Tegar Satya; Murti, Desideria Cempaka Wijaya; Prihatno
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16187

Abstract

This study aims to analyze the relationship between the dimensions of experience economy, tour quality, and tour satisfaction in Tamanmartani tourist village. The dimensions of experience economy consist of education, entertainment, aesthetic, escapism. Each of the dimension reflects specific expectation that the tour participants have to the tour itself. Through quantitative methods, questionnaires were used to collect data from tourists visiting Tamanmartani tourism village. A total of 100 respondents were involved in this study and the collected data were processed using Smart PLS. The result of the analysis shows that the dimensions of experience economy have a positive impact on the perception of tour quality and tour satisfaction. The results provide a better understanding of how the interaction between these factors can shape the perception, behavior, and image of tourist destinations. This study provides valuable information for destination managers, local governments, and tourism industry stakeholders to design more effective strategies in developing Tamanmartani tourism village.
MENILIK PERAN ETIKA DALAM HOTEL BRANDING: PENGARUH CONSUMER PERCEIVED ETHICALITY TERHADAP CITRA MEREK DAN KOMITMEN MEREK Prihatno; Amalia, Eliza Nur; Putra, Tegar Satya; Murti, Desideria Cempaka Wijaya; Fauzi , Gilang Ahmad
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8238

Abstract

In the hotel industry, competition is on the rise alongside the increase of international tourists to Indonesia, including the hotel industry in Yogyakarta. The competition drives hotels to meet consumer expectations. One primary expectation of consumers is an ethical image in business and production processes. Thus, Consumer Perceived Ethicality (CPE) has become a key focus in marketing and consumer behavior. CPE is defined as perception that a brand upholds honesty, accountability, and responsibility to stakeholders. Although research on CPE has been extensively conducted in America and Europe, studies within the Asian context are limited. Therefore, this research aims to explore the effect of CPE on brand identification and the impact of brand identification on brand image and commitment. This study employs an explanatory design with a sample of Royal Ambarrukmo hotel customers who have stayed at least twice. A total of 104 respondents were involved and data were analyzed using SEM-PLS. Findings show that CPE positively influences brand identification, which in turn positively affects brand image and commitment. These insights highlight the importance for hospitality businesses to understand and apply the CPE concept in their branding strategies. Future research should focus on how consumers form their opinions about the ethics of a brand. Keywords: consumer perceived ethicality (CPE); brand identification; brand image; brand commitment; Royal Ambarrukmo. Dalam industri perhotelan, persaingan semakin meningkat seiring dengan pertumbuhan kunjungan wisatawan mancanegara ke Indonesia, termasuk persaingan industri perhotelan di Yogyakarta. Ketatnya persaingan membuat hotel berlomba memenuhi ekspektasi konsumen. Salah satu ekspektasi utama konsumen saat ini adalah citra etik dalam bisnis dan proses produksi. Konsep Consumer Perceived Ethicality (CPE) telah menjadi sorotan utama dalam kajian pemasaran dan perilaku konsumen. CPE mengacu pada persepsi pelanggan bahwa suatu merek mengedepankan kejujuran, pertanggungjawaban, dan akuntabilitas kepada semua pemangku kepentingan. Meskipun banyak studi mengenai CPE telah dilakukan di benua Amerika dan Eropa, penelitian mengenai CPE di konteks benua Asia masih terbatas. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh CPE terhadap identifikasi merek dan dampak identifikasi merek pada citra merek serta komitmen merek. Penelitian ini menggunakan desain eksplanatori dengan sampel yang terdiri dari konsumen hotel Royal Ambarrukmo yang telah menginap minimal dua kali. Sebanyak 104 responden terlibat dan data diolah menggunakan SEM-PLS. Hasil menunjukkan bahwa CPE berpengaruh positif terhadap identifikasi merek, dan identifikasi merek berdampak positif pada citra dan komitmen merek. Temuan ini menunjukkan pentingnya bagi perusahaan di industri perhotelan untuk memahami dan memanfaatkan konsep CPE dalam strategi branding hotel. Untuk penelitian mendatang, disarankan untuk fokus pada bagaimana pendapat konsumen mengenai etika suatu merek. Kata kunci: consumer perceived ethicality (CPE); identifikasi merek; citra merek; komitmen merek; Royal Ambarrukmo.
Well-Being and Innovation: Investigating the Linkage among Well-Being Oriented Management, Knowledge Sharing, Innovation Climate, and Innovative Work Behavior Putra, Tegar Satya; Pramusiwi, Aloysia Desy
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3448

Abstract

For businesses to survive, innovation is essential. As a result, business experts and academics engaged in extensive discussions about encouraging creativity in corporate settings. However, most of the present literature focuses on the performance management paradigm when discussing innovation. Innovation is a resource-intensive process that, while it improves corporate performance, drains employees' resources. Thus, evaluating innovation through more critical lenses is needed. Through the lenses of the Theory of Conservation of Resources and Job Demand Resources Model, this research views innovation as a job demand and well-being oriented management as human resource intervention to enhance employee well-being. This intervention provides additional resources for employees to conduct innovation through knowledge sharing and is moderated by innovation climate. Purposive sampling is employed for this research survey and yields 150 valid responses. The data is then analyzed using SEM-PLS. The result shows that well-being oriented management positively influences knowledge sharing, and knowledge sharing positively influences innovative work behavior. Furthermore, knowledge sharing is also proven to mediate between well-being-oriented management and innovative work behavior. Moreover, innovation climate does not moderate the relationship between knowledge sharing and innovative work behavior. The result implies that managers must uphold their staff members' well-being by employing well-being-oriented management.
Co-Authors Adyantari, Api Agatha Mayasari Agnes Gracia Quita Amalia, Eliza Nur Anggreni Dian Kurniawati Ayu Rafaella, Ancilla Bagas Adi Prakoso, Bagas Adi Bartolomeus Galih Visnhu Pradana Birowo, Yohanes Arga Poetra Budiyono, Elizabeth Fiesta Clara Shinta Desideria CW Murti Dewangga Pramudita, Dismas Persada Dina Listiorini Fauzi , Gilang Ahmad Fauzi, Gilang Ahmad Gilang Ahmad Fauzi Kinanthi, Enggar Sukma Mario Rosario Wisnu Aji Marwan Asri Mayasari, Agatha Murti, Desideria Cempaka Wijaya Pramusiwi, Aloysia Desy Prihatno Prihatno Prihatno Putranta, Martinus Parnawa Rafaella, Ancilla Ayu Rosyadi, Fachrurrozi Sasmita, Raymundo Patria Hayu Visnhu Pradana, Bartolomeus Galih Vonezyo Yupanzara Dharomesz Yennie, Yennie Yohanes Mario Pratama