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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Stability: Journal of Management and Business MANAJEMEN DEWANTARA PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya
Putra, Tegar Satya
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Personal Values as a Proponent of Intention for Socially Responsible Investment Prakoso, Bagas Adi; Putra, Tegar Satya
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.10649

Abstract

Historically, investors have only viewed investments conventionally without looking at their behaviors. The intention formed by an individual will occur through attitude. As in the investment world, investors will intend to invest when there is a drive. The encouragement is formed through the values held by the investor. The evolution of the investment world makes investors not only see an investment conventionally, namely by looking at profit and loss, but also in terms of investors' financial behavior. Therefore, this study will explore the relationship between collectivism, materialism, and environmental attitude towards socially responsible investment (SRI). In addition, this study will also look at the relationship between attitude towards SRI and investor’s intention to invest in SRI. This research uses the PLS-SEM method with five latent variables mentioned earlier. The result of this study indicates a positive effect of attitude towards SRI on investment intention in SRI. In addition, environmental attitude shows a significant influence on attitude towards SRI. These findings suggest that companies can increase awareness of environmental issues to gain investor interest and build investor confidence to invest in the company.
PENDAMPINGAN PENGEMBANGAN DESA WISATA TAMANMARTANI Putra, Tegar Satya; Yennie, Yennie; Murti, Desideria Cempaka Wijaya; Fauzi, Gilang Ahmad; Prihatno, Prihatno
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 02 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i02.968

Abstract

Abstract: The development of tourism villages has become one of the government's strategies to improve the welfare of local communities and encourage economic growth. Tamanmartani Tourism Village, one of the tourism villages in Indonesia, has great potential to develop. However, the village also faces several challenges, such as a low level of cooperation, ineffective communication, lack of clean production application, and lack of understanding of social media and digital marketing. To overcome these challenges, three types of training were organized for stakeholders in Tamanmartani Tourism Village. This training is divided into three groups, namely service improvement, digital marketing, and management. The results of the training show that the participants have a high level of engagement and a good understanding of the material taught. This training also provides tangible benefits for Tamanmartani Tourism Village. To improve all aspects that have been learned, consistent actions and involvement of all relevant stakeholders are required. Abstrak: Pengembangan desa wisata telah menjadi salah satu strategi pemerintah untuk meningkatkan kesejahteraan masyarakat lokal dan mendorong pertumbuhan ekonomi. Desa Wisata Tamanmartani, salah satu desa wisata di Indonesia, memiliki potensi besar untuk berkembang. Namun, desa tersebut juga menghadapi beberapa tantangan, seperti rendahnya tingkat kerjasama, komunikasi yang tidak efektif, kurangnya penerapan produksi bersih, dan kurangnya pemahaman tentang media sosial dan pemasaran digital. Guna mengatasi tantangan tersebut, tigas jenis pelatihan diselenggarakan bagi para pemangku kepentingan di Desa Wisata Tamanmartani. Pelatihan ini dibagi menjadi tiga kelompok, yaitu peningkatan pelayanan, pemasaran digital, dan manajemen. Hasil pelatihan menunjukkan bahwa peserta memiliki tingkat keterlibatan yang tinggi dan pemahaman yang baik terhadap materi yang diajarkan. Pelatihan ini juga memberikan manfaat nyata bagi Desa Wisata Tamanmartani. Untuk dapat meningkatkan seluruh aspek yang telah dipelajari, dibutuhkan tindakan yang konsisten dan keterlibatan seluruh pemangku kepentingan yang bersangkutan.
PELATIHAN CANVA: PENGEMBANGAN KETERAMPILAN DIGITAL UNTUK SISWI SMA SANTA MARIA YOGYAKARTA Dharomesz, Vonezyo Yupanzara; Pratama, Yohanes Mario; Aji, Mario Rosario Wisnu; Mayasari, Agatha; Pramusiwi, Aloysia Desy; Adyantari, Api; Pradana, Bartolomeus Galih Visnhu; Budiyono, Elizabeth Fiesta Clara Shinta; Sasmita, Raymundo Patria Hayu; Putra, Tegar Satya
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 04 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i04.1216

Abstract

Starting with understanding the importance of technological skills in the modern workplace, this community service targets Santa Maria High School Yogyakarta students to gain better knowledge and skills in using Canva to make presentations and create the curriculum vitae. Focuses on transferring knowledge and technical skills and aims to improve students' critical thinking and problem-solving abilities. Students are encouraged to develop their creativity and think outside the box when presenting information and completing specific tasks and preparing to enter the workforce or continue their studies at a higher education level. It directly benefits students' technological skills and has a significant long-term impact, with increased hard skills in Canva and honed problem-solving abilities. This community service contributes positively to strengthening the relationship between schools and the world of work by ensuring that high school graduates have skills relevant to current industry needs.
MENILIK PERAN ETIKA DALAM HOTEL BRANDING: PENGARUH CONSUMER PERCEIVED ETHICALITY TERHADAP CITRA MEREK DAN KOMITMEN MEREK Prihatno; Amalia, Eliza Nur; Putra, Tegar Satya; Murti, Desideria Cempaka Wijaya; Fauzi , Gilang Ahmad
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8238

Abstract

In the hotel industry, competition is on the rise alongside the increase of international tourists to Indonesia, including the hotel industry in Yogyakarta. The competition drives hotels to meet consumer expectations. One primary expectation of consumers is an ethical image in business and production processes. Thus, Consumer Perceived Ethicality (CPE) has become a key focus in marketing and consumer behavior. CPE is defined as perception that a brand upholds honesty, accountability, and responsibility to stakeholders. Although research on CPE has been extensively conducted in America and Europe, studies within the Asian context are limited. Therefore, this research aims to explore the effect of CPE on brand identification and the impact of brand identification on brand image and commitment. This study employs an explanatory design with a sample of Royal Ambarrukmo hotel customers who have stayed at least twice. A total of 104 respondents were involved and data were analyzed using SEM-PLS. Findings show that CPE positively influences brand identification, which in turn positively affects brand image and commitment. These insights highlight the importance for hospitality businesses to understand and apply the CPE concept in their branding strategies. Future research should focus on how consumers form their opinions about the ethics of a brand. Keywords: consumer perceived ethicality (CPE); brand identification; brand image; brand commitment; Royal Ambarrukmo. Dalam industri perhotelan, persaingan semakin meningkat seiring dengan pertumbuhan kunjungan wisatawan mancanegara ke Indonesia, termasuk persaingan industri perhotelan di Yogyakarta. Ketatnya persaingan membuat hotel berlomba memenuhi ekspektasi konsumen. Salah satu ekspektasi utama konsumen saat ini adalah citra etik dalam bisnis dan proses produksi. Konsep Consumer Perceived Ethicality (CPE) telah menjadi sorotan utama dalam kajian pemasaran dan perilaku konsumen. CPE mengacu pada persepsi pelanggan bahwa suatu merek mengedepankan kejujuran, pertanggungjawaban, dan akuntabilitas kepada semua pemangku kepentingan. Meskipun banyak studi mengenai CPE telah dilakukan di benua Amerika dan Eropa, penelitian mengenai CPE di konteks benua Asia masih terbatas. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh CPE terhadap identifikasi merek dan dampak identifikasi merek pada citra merek serta komitmen merek. Penelitian ini menggunakan desain eksplanatori dengan sampel yang terdiri dari konsumen hotel Royal Ambarrukmo yang telah menginap minimal dua kali. Sebanyak 104 responden terlibat dan data diolah menggunakan SEM-PLS. Hasil menunjukkan bahwa CPE berpengaruh positif terhadap identifikasi merek, dan identifikasi merek berdampak positif pada citra dan komitmen merek. Temuan ini menunjukkan pentingnya bagi perusahaan di industri perhotelan untuk memahami dan memanfaatkan konsep CPE dalam strategi branding hotel. Untuk penelitian mendatang, disarankan untuk fokus pada bagaimana pendapat konsumen mengenai etika suatu merek. Kata kunci: consumer perceived ethicality (CPE); identifikasi merek; citra merek; komitmen merek; Royal Ambarrukmo.
Co-Authors Adyantari, Api Amalia, Eliza Nur Anggreni Dian Kurniawati Bagas Adi Prakoso, Bagas Adi Bartolomeus Galih Visnhu Pradana Birowo, Yohanes Arga Poetra Budiyono, Elizabeth Fiesta Clara Shinta Desideria Cempaka Wijaya Murti Dewangga Pramudita, Dismas Persada Dina Listiorini Fauzi , Gilang Ahmad Fauzi, Gilang Ahmad Kinanthi, Enggar Sukma Mario Rosario Wisnu Aji Mayasari, Agatha Murti, Desideria Cempaka Wijaya Pramusiwi, Aloysia Desy Prihatno Prihatno Prihatno Putranta, Martinus Parnawa Rosyadi, Fachrurrozi Sasmita, Raymundo Patria Hayu Visnhu Pradana, Bartolomeus Galih Vonezyo Yupanzara Dharomesz Yennie, Yennie Yohanes Mario Pratama