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Makna Leksikal dan Kultural Upacara Adat Betawi: Kajian Antropolinguistik Agustin, Dwi; Nurjanah, Neneng
Salingka Vol 20, No 1 (2023): SALINGKA, Edisi Juli 2023
Publisher : Balai Bahasa Sumatra Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/salingka.v20i1.832

Abstract

Penelitian ini bertujuan untuk mendeskripsikan makna nama-nama upacara adat Betawi secara leksikal dan kultural. Penelitian ini menggunakan metode deskriptif kualitatif dengan jenis dokumentasi. Data dalam penelitian ini, yaitu leksikon budaya yang terkait dengan nama-nama upacara adat Betawi. Teknik pengumpulan data dalam penelitian ini ialah wawancara, observasi, dan dokumen. Hasil penelitian ini, yaitu makna leksikal dari nama-nama upacara adat Betawi mayoritas ditemukan makna kegiatan dari upacara yang bersangkutan dan ditemukannya pula makna kegiatan yang didasarkan pada perhitungan hari dan bulan. Temuan kedua, makna kultural dari nama-nama upacara adat Betawi, yaitu adanya makna pemanjatan doa serta bukti ketaatan kepada Tuhan, makna wujud rasa syukur serta meminta doa restu kepada sesama, dan makna simbol keseriusan serta selektif
Strategi Komunikasi Pemasaran Telkom PT Telkom Surabaya Utara: Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran pada PT Witel Surabaya Utara Agustin, Dwi; Indriastuti, Yudiana
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 1 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i1.284

Abstract

This study aims to determine the marketing communication strategy at PT. Telkom North Surabaya. This research uses descriptive research with a qualitative approach. The sampling technique used in this study was a purposive sampling technique. The techniques used by researchers to collect data were in-depth interviews and documentation. Data analysis was carried out when writing the report using interactive analysis techniques. The communication process carried out by PT Telkom North Surabaya, namely in the outbound call section, there is a customer offering process offering additional service products, then the input (1-3 × 24 hour process) which will process through the system to be forwarded to the technician to carry out the installation that has been ordered to the customer via outbon call (OBC). Communication is carried out by giving greetings, conveying information and finally closing in offering additional product services. In offering additional services to OBC customers using social media such as Whatsapp, carring by phone and promotions via Instagram, and through certain pages that can only be accessed by the OBC team for additional ADD ON services. PT Telkom's OBC Telemarketing Marketing communication strategy has been effective, this is proven by the year 2022 according to Annas Kharisma (Manager Customer care PT.Telkom) PT. Telkom also obtained the first highest percentage for marketing reaching 117% ADD ON installation in Regional 5 (East Java) with the installation of more than 400 SSL (Secure Socket Layer).
PENGEMBANGAN STRATEGI BISNIS BERKELANJUTAN PADA PETERNAKAN SAPI PERAH DENGAN TRIPLE LAYERED BUSINESS MODEL CANVAS Hariyati, Yuli; Syahroni, Maulid Dia Putri; Agustin, Dwi; Kamila, Tati Zulfa; Nurlaili, Nurlaili; Ria, Vina Yunita
PAPUMA: Journal of Community Services Vol. 3 No. 01 (2025): April 2025
Publisher : Program Studi Agronomi Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/papuma.v3i01.5488

Abstract

Rembangan Dairy Farm, located in Jember Regency, East Java, is a dairy farming business that has been operating since 1932 and is managed by the local government under the Department of Food Security and Livestock. The farm focuses on producing high-quality fresh cow's milk with a fat content of 3.69%-4.13% and also offers educational tourism for the public. This study employs the Triple Layered Business Model Canvas (TLBMC) approach to analyze the sustainability of the farm from economic, social, and environmental perspectives. The analysis reveals that the economic aspect scores 68.47, with weaknesses in partner collaboration (Key Partners) and core activities (Key Activities). The social aspect achieves the highest score (76.25), but further adaptation to local culture (Societal Culture) is needed. Meanwhile, the environmental aspect scores the lowest (29.13) due to negative impacts such as the use of plastic packaging and suboptimal waste management. To enhance sustainability, Rembangan Dairy Farm is advised to strengthen partnerships, improve customer service, and implement environmentally friendly strategies, such as the use of sustainable raw materials and better waste management. Through these steps, Rembangan Dairy Farm is expected to enhance its competitiveness, improve community welfare, and reduce environmental impacts, thereby making a greater contribution to the national dairy industry.