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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Edueco Jurnal Ekonomi Bisnis Manajemen Prima Journal of Economics and Business Letters Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Journal of Indonesian Scholars for Social Research Jurnal Syiar-Syiar Mount Hope Global Economic Journal IJMI Economic: Journal Economic and Business Smart Goals : Jurnal Bisnis Digital dan Manajemen
YUNITA, MELLA
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Penyuluhan Strategi Peningkatan Penjualan Bagi Pedagang Pasar Sukaramai Medan Murad Daulay, M. safii; Yunita, Mella; Elyani, Elyani; Fatmasari, Ayunda; Tanjung, Oppie Meisya; Lubis, Hilman
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 4 No 1 (2025): Edisi Januari 2025 - Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v4i1.1572

Abstract

This community service program aimed to assist traders at Sukaramai Market in addressing declining sales due to digital competition and the presence of street vendors (PKL). The program focused on providing counseling and assistance in digital marketing strategies to complement traditional offline selling methods. The methods used included preparation, implementation, and evaluation stages. During the preparation stage, observations and interviews were conducted to identify the main challenges faced by the traders. The implementation stage involved interactive counseling by six lecturers and ten students for 35 traders, followed by a practical simulation on creating social media accounts and managing digital promotions. Evaluation was carried out using questionnaires to measure traders' understanding, responses, and readiness to implement the strategies. The results showed that 80% of traders understood the materials presented, with the majority expressing interest in adopting online marketing. Direct assistance enabled most traders to practice the steps of digital marketing independently. However, some challenges were encountered, such as limited internet access and unfamiliarity with technology among a portion of the traders. In conclusion, this program successfully improved traders' understanding and interest in digital marketing as a means to increase their sales. Further training and technological infrastructure support are necessary to expand the program's impact and sustainability. This initiative is expected to provide practical solutions and open opportunities for more adaptive business development in the digital era.
Co-Authors Amanda, Annisa Risty Amirudin Amirudin Angelyn, Delysia Elyani, Elyani Fatmasari, Ayunda Febriani, Nadila Ega Fitriano, Andre Ginting, Kincar Ginanta Ginting, Kristi Endah Ndilosa Gustyani, Dinda Hasanatun, Umi Helman Helman, Helman Jalukhu, Rice Darlina Khamo, Khamo Waruwu Lubis, Hilman Manurung, , Krisnawati Tesalonika maria, radikah Murad Daulay, M. Safii Ndilosa Ginting, Kristi Endah Pakpahan, Evelina Saragi, Melisa Bella Srg, Eni Wita Stone, Ellen Surbakti, Daniel Tailisha, Wenny Tandreas, Tedy Tanjung, Oppie Meisya Uswatun Hasanah Wijaya, Yenny Zebua, Yanti Sepitri