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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Edueco Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Economics and Business Letters Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Journal of Indonesian Scholars for Social Research Jurnal Syiar-Syiar Mount Hope Global Economic Journal International Journal Multidisciplinary Economic: Journal Economic and Business Smart Goals : Jurnal Bisnis Digital dan Manajemen Welfare: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (Jubdimas)
YUNITA, MELLA
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Penyuluhan Strategi Peningkatan Penjualan Bagi Pedagang Pasar Sukaramai Medan Murad Daulay, M. safii; Yunita, Mella; Elyani, Elyani; Fatmasari, Ayunda; Tanjung, Oppie Meisya; Lubis, Hilman
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 4 No 1 (2025): Edisi Januari 2025 - Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v4i1.1572

Abstract

This community service program aimed to assist traders at Sukaramai Market in addressing declining sales due to digital competition and the presence of street vendors (PKL). The program focused on providing counseling and assistance in digital marketing strategies to complement traditional offline selling methods. The methods used included preparation, implementation, and evaluation stages. During the preparation stage, observations and interviews were conducted to identify the main challenges faced by the traders. The implementation stage involved interactive counseling by six lecturers and ten students for 35 traders, followed by a practical simulation on creating social media accounts and managing digital promotions. Evaluation was carried out using questionnaires to measure traders' understanding, responses, and readiness to implement the strategies. The results showed that 80% of traders understood the materials presented, with the majority expressing interest in adopting online marketing. Direct assistance enabled most traders to practice the steps of digital marketing independently. However, some challenges were encountered, such as limited internet access and unfamiliarity with technology among a portion of the traders. In conclusion, this program successfully improved traders' understanding and interest in digital marketing as a means to increase their sales. Further training and technological infrastructure support are necessary to expand the program's impact and sustainability. This initiative is expected to provide practical solutions and open opportunities for more adaptive business development in the digital era.
PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA, PELATIHAN TERHADAP KINERJA GURU DI YAYASAN PENDIDIKAN NURCAHAYA MEDAN maria, radikah; ginting, kristi endah ndilosa; yunita, mella
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 6 No. 1 (2024): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v6i1.5446

Abstract

This research aims to determine the influence of the work environment, work discipline and training on the performance of Nurcahaya School teachers. Technique sampling using a saturated sample technique, with the sample size is 21 teachers. Data collection using questionnaires, then processed and analyzed using descriptive and quantitative analysis. The results of this research show that: 1) Work Environment, Discipline Work and training together have a significant effect on the performance of Nurcahaya School teachers. 2) Work Environment, Work Discipline and Training partial positive and significant effect on Nurcahaya School Teacher Performance.
Penyuluhan Peningkatan Ekonomi Masyarakat Melalui Pengembangan Potensi Desa di Desa Pantai Labu, Kabupaten Deli Serdang Daulay, Muhammad Syafii Murad; Hasanah, Uswatun; Yunita, Mella; Yudhira, Ahmad; Lubis, Hilman; Paryogi , Oki
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2023): Welfare : Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i4.967

Abstract

This outreach program aims to boost the local economy in Pantai Labu Village by developing the potential of its residents as traders. It focuses on enhancing their trading skills, marketing, and business management through participatory approaches that involve the local community in the outreach process, including providing guidance in managing their trading ventures. Research results have shown a significant improvement in the economic well-being of Pantai Labu Village residents who participated in the outreach program. Traders who received training and guidance managed to increase their income. Furthermore, the formation of business groups also facilitated collaboration among traders and joint marketing efforts, enhancing their competitiveness in the local market. Through a participatory approach and appropriate training, the community can improve their trading skills and knowledge, thereby optimizing the local economic potential. This also encourages collaboration and joint marketing, which has a positive impact on trader income and the overall village economy.
Pengaruh Gaya Kepemimpinan dan Pemberian Bonus Terhadap Loyalitas Karyawan PT. Astra Sedaya Finance Purba, Riswan; Waruwu, Khamo; Yunita, Mella; Amirudin, Amirudin
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 1 No. 3 (2021): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i1.68

Abstract

In a research work has a purpose, where the research was conducted to determine the influence of leadership style and giving bonuses to employee loyalty at PT. Astra Sedaya Finance Medan Branch. This research was conducted at PT. Astra Sedaya Finance Medan Branch, with a population and sample of 85 employees, including contract employees. The research instrument is a questionnaire/questionnaire with a Likert scale model. The requirements test is carried out by testing the validity and reliability tests as well as the classical assumption test. The data analysis technique used is multiple regression technique at a significance level of = 0.05. In testing the first hypothesis, it has partially proven that there is an influence between Leadership Style on Employee Loyalty with a significant value level of 0.000 <0.05, thus Ha is accepted and Ho is rejected. Then partially testing the second hypothesis has proven that the effect of Bonus Giving on Employee Loyalty has a significant effect of 0.000 < 0.05. Thus Ha is accepted, H0 is rejected. Furthermore, the F test proves that two independent variables have a simultaneous influence on the dependent variable with a significant value of F count 0.000 <0.05 which is declared to have a positive and significant effect. From the results of the coefficient of determination of the value of R Square, all independent variables have an influence with a percentage of 41.1% and the excess is influenced by other factors, which are 58.9% which is not yet known.
MENINGKATKAN EKONOMI MASAYARAKAT MELALUI PRODUK OLAHAN TAHU DI KELURAHAN ALBION KECAMATAN PINANGSORI Tanjung, Alfansuri; Hasibuan, Nur’ainun; Tanjung, Mansur; Siregar, Zainal Arifin; Yunita, Mella; Lubis, Faisal; Cholish, Cholish
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 4 No 1 (2025): Jurnal Pengabdian Masyarakat, Maret 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v4i1.371

Abstract

Program pengabdian kepada masyarakat (PKM) yang telah dilaksanakan bekerjasama dengan masyarakat Kelurahan Albion Prancis yang terletak di Kecamatan Pinangsori, Kabupaten Tapanuli Tengah, Sumatera Utara. yang terdiri dari Ibu-ibu PKK dan remaja putri sangat membutuhkan penyuluhan dan pelatihan keterampilan dalam bidang kuliner untuk meningkatkan minat mereka sebagai upaya mengembangkan sektor UMKM dari rumahtangga. untuk menggurangi pengganguran wanita di Kelurahan Albion Prancis. Solusi yang akan diberikan untuk mengatasi permasalahan mitra dengan memberikan pelatihan mengolah tahu menjadi nugget tahu kepada Ibu-ibu PKK dan remaja putri di Desa Albion sesuai dengan kondisi Kelurahan Albion Prancis sebagai salah satu penghasil tahu di Kabupaten Tapanuli Tengah. Tahu yang dihasilkan oleh pabrik tahu biasanya hanya dijual kepada pengecer yang merupakan masyarakat sekitar yang akan menjualnya kembali ke pasar di Sibolga dan Tapanuli Tengah. Berdasarkan informasi yang diperoleh dari pemilik pabrik, mereka tidak lagi mengirim tahu ke kota atau kabupaten lain, sehingga pendapatannya menurun. Melalui kegiatan pengabdian ini, diharapkan dapat memberikan peluang bisnis baru. Metode dan materi yang akan diberikan saat pelatihan sebagai solusi permasalahan yang dihadapi mitra sebagai berikut: a) Pelatihan mengolah tahu menjadi nugget tahu, b) Pelatihan mengemas atau packaging, c) Pelatihan pemasaran dan pengelolaan keuangan. Pelaksanaan pengabdian bagi masyarakat digunakan metode yang bervariasi yaitu: 1) Metode ceramah dan tanya jawab, 2) Metode demonstrasi dan praktek, 3) Bimbingan. Masyarakat Kelurahan Albion Kecamatan Pinangsori Kabupaten Tapanuli Tengah memiliki keterampilan dalam berinovasi dalam mengolah tahu sebagai bahan utamanya. Masyarakat sangat berminat terhadap pelatihan ini karena optimis dapat membantu perekonomian keluarga.
PENGARUH CUSTOMER RELATIONSHIP DAN MINAT BELI BARANG ONLINE TERHADAP KEPERCAYAAN PEMBELIAN PADA STUDIO OLSHOP BINJAI Maharani, Dara Juwita; Yunita, Mella; Hasanah, Uswatun
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 07 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i07.1660

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer relationship dan minat beli barang secara online terhadap kepercayaan pembelian. Penelitian ini dilakukan pada Studio Olshop Binjai yang beralamat di Jalan Medan-Binjai Km 15 Diski Gg. Jambu/Gg. Family 2. Populasi dalam penelitian ini adalah para pelanggan yang berbelanja di Studio Olshop Binjai, dengan jumlah sampel sebanyak 96 responden. Instrumen penelitian yang digunakan adalah kuesioner dengan model skala Likert. Metode analisis data yang digunakan meliputi uji analisis data, regresi linier berganda, uji asumsi klasik, uji hipotesis, serta uji koefisien determinasi. Hasil penelitian menunjukkan bahwa customer relationship dan minat beli berpengaruh positif dan signifikan secara parsial terhadap kepercayaan pembelian pada Studio Olshop Binjai. Selain itu, customer relationship dan minat beli juga berpengaruh positif dan signifikan secara simultan terhadap kepercayaan pembelian pada Studio Olshop Binjai
Co-Authors Amanda, Annisa Risty Amirudin Amirudin Angelyn, Delysia Cholish Daulay, Muhammad Syafii Murad Elyani, Elyani Fatmasari, Ayunda Febriani, Nadila Ega Fitriano, Andre Ginting, Kincar Ginanta Ginting, Kristi Endah Ndilosa Gustyani, Dinda Hasanatun, Umi Hasibuan, Nur’ainun Helman Helman, Helman Jalukhu, Rice Darlina Khamo, Khamo Waruwu Lubis, Faisal Lubis, Hilman Maharani, Dara Juwita Manurung, , Krisnawati Tesalonika maria, radikah Murad Daulay, M. Safii Ndilosa Ginting, Kristi Endah Pakpahan, Evelina Paryogi , Oki Purba, Riswan Saragi, Melisa Bella Siregar, Zainal Arifin Srg, Eni Wita Stone, Ellen Surbakti, Daniel Tailisha, Wenny Tandreas, Tedy Tanjung, Alfansuri Tanjung, Mansur Tanjung, Oppie Meisya Uswatun Hasanah WARUWU, KHAMO Wijaya, Yenny Yudhira, Ahmad Zebua, Yanti Sepitri